Zapak partners with DesiMartini.com to power Gaming

The unique pleasure of gaming along with social networking

Mumbai, 24th August 2009: Zapak.com, India’s largest online gaming portal, today announced their association with DesiMartini.com, one of India’s popular social networking sites where young people can connect with each other, make new friends, share photographs, videos, messages and engage in discussions, blogs and other interactive activities.

As a part of this association, Zapak.com will power the exclusive gaming section on DesiMartini.com. This game section will feature more than 70 games across genres like Action, Puzzle, Strategy, Racing and Sports. New games will be added to this section on regular basis as per user demand and popularity.

Commenting on this Rohit Sharma, Chief Operating Officer, Zapak Digital Entertainment Ltd. said: “Zapak.com is India’s leading gaming portal and one of the stickiest online youth destinations. DesiMartini.com is a social networking platform that also targets the youth. Today’s youth is hooked to both gaming and social networking in a big way. We therefore believe that both of us complement each other and with such tie-ups we can cross-leverage on each others’ audience and content.”

Commenting on this Mr. Amit Garg, Business Head, Firefly eVentures Limited (the New Media arm of HT Media Group which owns DesiMartini.com) said, “Since its relaunch late last year, DesiMartini.com has been growing at a healthy rate. We are constantly looking at providing our users with content and applications that engage them and promote interaction – the recent integration with HT City to bring on board the Celebrity columns, page 3 party photos etc was in line with this plan and now this partnership will help us engage all the gaming enthusiasts on DesiMartini.com. This will also help Zapak expand its reach and cater to its core audience. It’s a win-win for both the properties.”

About Zapak Digital Entertainment Ltd.:

Zapak is India’s largest gaming company that addresses the complete value chain for Online Gaming. With currently over 6.5 million registered gamers, Zapak.com is not only the largest casual gaming sites in the country but amongst the top gaming sites in the world.  Zapak Gameplexes are the first of its kind, large-format dedicated gaming cafes with high- speed broadband and High-end PCs. There are 70 gameplexes present in 35 cities all across India to provide the Indian games world-class shared access. There will be about 500 Gameplexes all across the country in a year’s time. Zapak Games, the Licensing & merchandising arm of Zapak has created one of India’s largest retail distribution network with presence in over 4000 retail outlets across 50 cities all across India. Zapak Games has successfully distributed a lot of movie merchandise such as Bhootnath, Love Story 2050, Hari Puttar, Rock On and Drona. It has also launched merchandise around a popular TV animation called Bakugan. Zapak also plans to bring to India some of the world’s best MMOG titles by internationally renowned developers. There are plans to introduce at least 5-6 MMOG’s with 2 titles to be launched this year. The first title in the series being ‘Crazy Kart’ in association with Shanda Interactive Entertainment Ltd. was launched in September ’08. Zapak Live is the BTL arm of Zapak that does a large number of tournaments, championships, events and conferences around the gaming space.

Zapak Digital Entertainment Limited has started a gaming revolution in India. This gaming destination is now a buzzword amongst gamers (Newest Buzz Awards, ’08), reaching them across all possible touch points. At the Asia Brand Congress ’07 and then again in ‘08, under the category of Brand leadership in India, Zapak won the award for the Internet Business.

About DesiMartini.com:

DesiMartini.com is the social networking site of Firefly eVentures Limited (100% subsidiary of HT Media Limited). It was started in December 2006 and was acquired by Firefly e-Ventures in November 2007. Since then the site has gone through significant product changes and has introduced engaging features like customizable user page, columns written by celebrities, Page 3 Parties photo albums, discussion forums etc. The site has also seen healthy growth both in user base as well as visitors to the site.

Firefly e-Ventures Ltd., a 100% HT Media subsidiary, focuses on creating and building brands and businesses in the Internet media space. Firefly aims to combine Hindustan Times’ 84 year old legacy as one of India’s largest and most respected names in the media industry, with the innovation and energy that characterize the Internet space.

Compelling product ideas, creative use of design and intuitive user interface, backed by a knowledgeable sales force and customer service are the hallmarks of Firefly products. Managing offerings such as Shine.com, Desimartini.com, Hindustantimes.com, Livemint.com and HT Mobile Solutions Firefly spearheads HT Media’s foray in the new media space.

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