Yahoo!India R&D to Host ‘ProductCamp’ In Bangalore

Yahoo! India R&D will be hosting a ProductCamp (referred as P-Camp) for theProduct Management community on October 23rd 2010 in Bangalore. Part of Yahoo! India R&D’s commitment to breed the spirit of product innovation and technology in the country, the event is being organized with the support of the India Product Management Association. P-Camp is run on a unique participant-driven event format, where the agenda is decided by the choice of participants, who vote for the topics to be presented or discussed at the event. Known within the community as an ‘Unconference’, it provides an informal, interactive environment to network and discuss a wide array of product management topics such as design, development, marketing etc.

The first-ever ProductCamp in Bangalore and only the second time in India, P-Camp is a popular event in the US, providing a conducive platform for product innovation.“India has built a reputation with IT Services. To move up the value chain, it is essential for the industry to now focus on product innovation. Yahoo! India R&D, with its rich experience in developing and managing global products, is committed to fostering a deep talent pool for product innovation in India. We are honored to host this P-Camp, which we believe will influence the direction in which the industry needs to move,” says Shouvick Mukherjee, Vice President and CEO – Yahoo! India Research & Development.

“P-Camps have grown in popularity across the globe over the past few years and we felt it’s the right time to bring it to Bangalore, as the city is home to several hi-tech companies consisting of MNCs, start-ups and some of the country’s leading academic institutions,” says Bala Girisaballa, Director – Yahoo! Entrepreneur Network (YEN).

The event attracts a wide spectrum of attendees ranging from product managers to architects, recent B-school grads, academia, the investment community etc. P-Camps and other product management events validate the need for support systems like the ‘India Product Management Association’.
About P-Camp Bangalore 2010: P-Camp or ProductCamp is an attendee-driven “unconference” for Product Management, Marketing and User Experience Design professionals. It is driven by participants, who belong to the Product Management Community. In the format of a Bar Camp, the event provides an informal and interactive environment to network as well as discuss topics in the product management space. On the day of P-Camp, the attendees cast their votes for sessions and presentations they’d like to attend. Most popular wins – sessions with the most votes – will be presented throughout the rest of the day. ProductCamp has its heritage in BarCamp, which is an international network of user-generated conferences (or unconferences). They are open, participatory workshop-events, whose content is provided by participants. P-Camps have grown in popularity over the past years, with many such camps held all over the world. This is Bangalore’s first P-Camp. For more information on P-Camp Bangalore, please log on to,

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