Yahoo! Buzz Launches in India

Yahoo! Buzz brings the most buzz-worthy stories to the Yahoo! homepage, and provides a fun, engaging and social experience

First international market outside U.S. to launch Yahoo! Buzz

Yahoo! India today announced the launch of Yahoo! Buzz in India (buzz.yahoo.in). Yahoo! Buzz enables people to vote (by “buzzing up”) and comment on the stories they find most remarkable in order to help shape the headlines on Yahoo!’s homepage and beyond. With Yahoo! Buzz, people can discover and share the most interesting content (images, videos and articles) from across the Web.

Following the success of Yahoo! Buzz in the U.S., India is the first international market to launch this product. Yahoo! Buzz measures votes and search patterns from its community to identify interesting and timely stories from large news sources as well as niche blogs around the Web.

Yahoo! Buzz helps Yahoo! understand people’s interests and enhance the relevance of content on India’s #1 online destination, www.yahoo.in, and helps publishers deliver their best content to Yahoo!’s broad and diverse audience.

“Yahoo! Buzz is an example of how we can combine popular stories with the wisdom of real people to determine what is most engaging and relevant to our millions of users,” said Frazier Miller, Head of Audience, Yahoo! India.

Yahoo! Buzz in India already features content from more than two dozen publishers, including NDTV, India Today Group, Times of India, Zee, A2 Media and One India. Any online publisher can place a Yahoo! Buzz button on their content pages, enabling readers to share and vote (“buzz-up”) stories.

Content from over 20,000 publishers worldwide has been submitted to Yahoo! Buzz since it launched in the U.S. last year, making it one of the most comprehensive places to discover remarkable content from across the Web. Yahoo! Buzz enables all of these publishers to tap into Yahoo!’s broad reach and diverse audience of more than 500 million users and possibly receive site traffic from the Yahoo.com homepage.

About Yahoo! India:

Yahoo! India (www.yahoo.in), launched in June 2000, has established itself as the pioneering and leading Internet portal providing value added services for Web users in India and users abroad with special interest in India.

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