- Keymon Ache is India’s first power-packed, animated non-mythological character
- Specialized & experienced design Team from Wiesner, U.S to create AW 2012 global range
- Products to be sold under the apparel, footwear, bags, bag packs categories
Wiesner Worldwide Kreations (WWK) Pvt. Ltd, a wholly-owned subsidiary of Wiesner Products Inc, New York and a leading fashion conglomerate, focused on product variety, brands, licensing and private labels, announced today that it has entered into a license agreement with Nickelodeon India, one of India’s leading kid’s entertainment channels, to sell Keymon Ache products in India.
For all the kids who are Keymon Ache’s fans, the collection will be available under the apparel, footwear, bags and bag packs range and will definitely add a splash of colour and fun to their wardrobes! The collection captures the excitement and masti that Rohan Tendulkar and his magical friends create on the show – Keymon Ache.
The Keymon Ache merchandise designs will be exclusively crafted by skilled designers from United States who have an expertise in developing products for licensed goods. The designs will be global in scope yet personal in nature, bringing a blend of both international flavours and Indian desires.
On the occasion of the acquisition, Ms. Bhavna Jha, VP South East Asia, Wiesner Worldwide Kreations Pvt. Ltd. said, “We are delighted to have Keymon Ache on our board and believe that this is an ideal fit for us. Keymon Ache has emerged to be a local hero of kids in India, in a short span of time since the show was introduced on Nickelodeon in May 2011. The success of the show lies in the 360 degree approach, adopted by the channel to promote the character, be it downloadable games, videos and ringtones. Keymon Ache is also very popular on Facebook with over a hundred thousand fans. We are proud to be associated with India’s first non-mythological contemporary show and be a part of this achievement by introducing Keymon Ache’s merchandise in India.”
Sandeep Dahiya, Sr. Vice President – Consumer Products, Viacom18 Media Pvt Ltd said, “We are extremely excited by the opportunity to create this partnership. Wiesner Worldwide Kreations has provided a platform to promote the most loved and popular character with kids by bringing out the special edition of Keymon Ache’s merchandise. We are certain that these products will be a rage amongst the kids and they will love them.”
“Wiesner Products Inc., New York has already been associated with the licenses of Nicklodeon for Dora/Spongebo and Diego the famous cartoon characters for almost a decade now. Keymone Ache will be another feather in the cap for the organisation”, Ms. Bhavna Jha added.
