TTL Launches VAS Portfolio to Take CWG 2010 Updates to Subscribers

-Service available across country on all brands of Tata Teleservices—Easy access for Tata Indicom, Tata DOCOMO & Virgin Mobile users
-Subscribers to get news alerts, song downloads, trivia on CWG 2010

Tata Teleservices Limited, India’s fastest-growing pan-India dual technology telecom service provider, has launched a Commonwealth 2010 Value Added Service portfolio for all its customers across the Tata DOCOMO, Tata Indicom and Virgin Mobile brands. The service ensures extensive Commonwealth Games information dissemination to subscribers, with real-time updates, happenings, alerts, results, interesting facts and much more.

Tata Indicom customers can access four services—Commonwealth Games on SMS, Commonwealth Games Zone, Commonwealth Games Radio and Commonwealth Games Theme as Welcome Tune.  Tata DOCOMO customers can avail four services—Commonwealth Games on SMS, Download of Commonwealth Theme Songs by AR Rehman and Kailash Kher as My Song & CRBT, Commonwealth Games on Radio and a Special Zone on the Tata DOCOMO Dive In portal. Virgin Mobile customers can avail three services—Special SMS Pack, CWG Special Tring Tunes and CWG Special Zone on the vBytes Portal. These services are applicable across all operating telecom Circles, and each mobile brand will offer differentiated services to both pre-paid and post-paid customers.

“The fact that our country is hosting the XIXth Commonwealth Games is a matter of national pride for us. We are delighted to announce this association with the Commonwealth Games—with the introduction of a dedicated VAS portfolio that offers information, entertainment, facts, etc. on CWG 2010,” Mr Deepak Gulati, Executive President of the Mobility Business Division, Tata Teleservices Limited, said. “All TTL customers—be they on the Tata Indicom, Tata DOCOMO or Virgin Mobile network—can access these differentiated services, at any point, on the fly. We have always encouraged the usage of VAS by providing innovative offers and services for our customers. The wide portfolio of VAS offerings caters to the interests of every segment, be it youth, housewives or working professionals,” he added.

Services for Tata DOCOMO Customers:

Commonwealth Games on SMS offers game alerts on SMS at Rs 10 for the entire Commonwealth tenure while the same service can be availed at Rs 5 on a daily basis as well. The subscriber needs to simply message <SUB CWG> to 54321 for receiving alerts for the entire Commonwealth tenure and <SUB UCWG> to 54321 for daily alerts.

Commonwealth Games Theme Song download with full sound track of ‘Swagatham’ composed by A R Rehman (Promo Id 462493), and ‘Yaroon Jashn Manao’ by Kailash Kher (Promo Id 469871). There are five interesting version of Swagatham that the customer can listen and choose from. To listen to the complete song, the customer needs to call at 543219; while to download either of the songs, they can simply SMS <Promo ID> to 543211 or 543217. Also to set CWG theme song, as their caller tune, customers can call at 543211 or 543217 and follow the instructions for subscription.

Commonwealth Games on Radio offers an unmatched experience around the event. It has a host of services including LIVE 24 hours a day service till 14th October, Jock Talk, where in the Radio Jockey (RJ) will engage the user with interesting information about the games, keeping a high level of energy and excitement; Sparklers, including interesting Jokes, Shayari, and tips such as beauty tips, fashion tips, lifestyle tips, etc.; Sheru, with CWG mascot giving some interesting insights into the games and will tell about his own experiences as a player, as an audience, as a cheerleader, as a media person and as a Delhi’s common man; Infotainment, where the RJ will give out important and relevant news to the listeners, such as latest developments regarding the games venues, latest developments in the city and latest sporting events relating to CWG; News, with A Quick bite of CWG, which will have dynamic information related to the medal tally, Teams standings, interesting facts, records, events information and upcoming events for the day and Games Info with a complete dope on the schedules, Star Players information both Indian and International, their performance and General trivia. To avail the entire lot of services the customer can call at 58888108 chargeable at 5 paise per second.

Dive In portal link will have CWG theme songs sung by A R Rehman available for Download (MP3, True tone, Poly tone, Full Song download). It will also have the other sports theme songs such as Chak De India, Jai Ho, etc. This link would also contain a Game of the Day service which customer can subscribe @ Rs 15 for a particular game such as Hockey, Boxing, football, etc and Rs 30 for other games.

Services for Tata Indicom Customers:

Commonwealth Games on SMS offers latest updates on medal tallies, news, alerts and much more at a monthly pack of Rs 30 and a daily pack of Rs 5. The customer needs to simply message <SUB CWG> to 582820 for monthly subscription while <DCWG> to 58282 for daily subscription.

Commonwealth Games Zone offers news, videos, ringtones, wallpapers, alerts etc. applicable at basic data surfing charges. The customer needs to visit Tata Zone and further chose the subject of interest under Commonwealth Games.

Commonwealth Games Radio offers elaborate information about news, medal tallies, trivia and interesting, unique facts about Delhi, Commonwealth Games and more. The customer needs to call at 58888108 at Rs 3 per minute to avail the service. 

Commonwealth Games Theme that can be set as Welcome Tune is available through an SMS, WT459522 to 12800 at a monthly subscription of Rs 10.

Services for Virgin Mobile customers:

Special SMS Pack offers various information such as Match Schedule, Medal Position, India Wrap, World Wrap, Quotes, News on games. To avail this service, a customer has to simply send a message <CWG> to 58000 chargeable at Re 1/day.

Tring Tunes (CRBT)—Virgin Mobile customers will be able to download CWG special multimodal with the theme songs composed byA R Rehman and Kailash Kher. The multimodal will have other Rehman’s and sports theme songs such as Chak De India, Jai Ho, etc. To avail this service, a customer has to call at 58686115 chargeable @ Rs 6/minute.

Vbytes Portal—A CWG special Zone has been created with the focus on CWG theme songs, ringtones (MP3; true; poly) and patriotic theme ringtones on the portal.

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