Deal breaks all Indian e-commerce records for number of transactions in a day for a single deal
TimesDeal.com, the group buying portal of The Times of India Group, set a new record with 70,000 mobile recharge deals in a day. With this, the portal outdid its own feat of 50,000 orders in a day that it had earlier established on December 01, 2011. TimesDeal.com offered users a special mobile recharge deal on 9th May, 2012 that allowed users to pay just Rs 50 and get a mobile recharge voucher from Paytm, worth Rs 100. The deal was a hit with users as it doubled the value of their money .
The deal sold 70,000 orders in a single day, a new record in terms of number of online orders in the e-commerce space in India. Timesdeal saw a huge traffic surge, with more than 3,00,000 unique visitors reported for that day. The rush was huge and demand was so intense that the number could have easily surpassed 70,000 if the portal did not have to shut the deal for the day.
Regarding the deal, Mr Rishi Khiani, CEO of Times Internet Ltd said, “Offering maximum value for money to customers is core to the deals business. Therefore, the primary focus of TimesDeal has always been to offer users such relevant high value-for-money deals. The repeated overwhelming response bears testimony to this.”
Paytm.com, a subsidiary of One97 Communications, is the partner in the deal. It’s a leading online recharge company for mobile, DTH and Data card recharge. The offer generated an overwhelming response for both Paytm and Timesdeal on the day of the offer.
“The offer certainly gave Paytm a strong visibility, but more than that we are happy that the Paytm experience has emerged as a winner in this.” says Harinder Thakhar, the Paytm CEO, adding, “The reach of TimesDeal combined with Paytm’s perfect mass-appeal product, enabled us to strike this biggest online mobile recharge deal ever! What next? Well, how about 2 Lakh orders next time?”