Tata Teleservices, Future Group Launch T24 GSM Mobile Service

Andhra Pradesh is First Telecom Circle to ‘Go Live’

  • Strategic alliance brings the unique marketing concept of ‘Retailer-Telco Partnership’ to India—for the first time, ever
  • T24 offers innovative and first-of-its-kind value propositions to telecom customers in the country—‘Shop More, Talk More’ and ‘Talk More, Shop More’
  • New Brand T24 to have a pan-India presence in Financial Year 2010-11 itself
  • Tata Teleservices Limited, the country’s youngest and fastest-growing pan-India dual-technology telecom operator, and Indian retail giant Future Group today announced the launch of mobile telephony services under the brand name T24 on the GSM platform. The exciting new service was commercially launched at a press conference jointly addressed by TTSL Managing Director Anil Sardana and Future Group Chief Executive Officer Kishore Biyani in Hyderabad.

    The companies had unveiled Brand T24 after signing a strategic alliance in February this year.

    “This is a unique marketing alliance between a retailer and a telecom operator in India, and offers us direct access to millions of Future Group customers through its widespread retail presence across India,” Mr Anil Sardana said. “T24 stands for Talk 24, and was a natural choice of brand-name for us in this unique partnership, one that will provide customers with a dual advantage all 24 hours of the day—‘Shop More, Talk More’ and ‘Talk More, Shop More’. The T24 mobile telephony service is yet another compelling offering from the House of Tatas, in keeping with Tata Teleservices Limited’s stated objective of constantly innovating to redefine the telecom experience in the country,” he added.

    “Shopping and talking on our mobile phones are among the two favorite activities for all of us in India. With T24, we have been able to develop a unique customer value proposition that combines these interests of the aspirational Indian. Customers will get shopping benefits for talking, and talk-time benefits each time they shop,” Mr Kishore Biyani, Group Chief Executive Officer of Future Group, said. “We believe that with our partners, Tata Teleservices Limited, we have been able to develop a differentiated offering in the crowded telecom space and also increase the loyalty we enjoy among the millions of customers who patronize our stores,” he added.

    The T24 tariff plans will reflect the competitive per-second rates being offered for pre-paid customers on Tata Teleservices Limited’s GSM network. In addition, customers will be rewarded with free talk-time for every purchase above Rs 500 made at Future Group shopping outlets. For example, a T24 customer buying products worth Rs 2,501 at Pantaloons or EZone will stand to gain 50 minutes of free talk-time. Also, a customer spending Rs 1,501 in Big Bazaar will gain 90 minutes of free talk-time for every purchase. In keeping with TTSL’s constant innovation, plans will keep evolving to offer ever-more attractive options to the customer.

    The T24 mobile telephony service will be sold through Future Group’s extensive retail footprint across the country, beginning with Andhra Pradesh. It will be progressively rolled out across the country in the next couple of months, through Future Group’s retail networks in over 75 cities and 65 rural destinations. Customers visiting Future Group retail chains like Pantaloons, Big Bazaar, Central, Brand Factory, EZone, Home Town and Aadhar, among others, will be offered this exclusive mobile connection and tariff plan, wherein they can win free talk-time based on their purchase of at these stores. Every time they spend on buying talk-time, customers will be rewarded with special deals and promotions at the retail outlets. Future Group retail chains attracted over 200 million customer footfalls in 2009.

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