Tata DOCOMO, the GSM brand of Tata Teleservices Limited, which was launched in Andhra Pradesh on July 16th last year, launched its “Celebration 1” campaign to commemorate its first anniversary. Considered to be the first of its kind offer, prepay customers were offered a chance to win assured gifts by calling the Tata DOCOMO toll free number 52222 and participate in a lucky draw contest to win host of prizes. Daily 3 customers will be declared lucky winners of getting 2 lakh free minutes. 2 other grand Bumper Prizes viz. 100 grams gold (for 1 winner) and LCD televisions (for 10 winners) will be declared post the campaign ending on 15th August 2010.
Speaking on the first brand anniversary in AP circle, Mr. NV Subbarao, Regional Head – South East, TATA DOCOMO said, “Tata DOCOMO completes 1 year of successful service in Andhra Pradesh and launching a grand “Celebration 1” offer is way of expressing our gratitude to our esteemed prepay customers. The genesis of the brand with its pay per second offer was a runaway success followed by BuddyNet, Daily Plans, MySong, Voice Free for the data users amongst others and as we continue to offer innovative products and services. It’s imperative to understand and remember that existence of a brand is just not on new innovation but to offer something to our customers that is relevant and meaningful.”
Mr. Subbarao further added, “We continue to be “AP’s fastest growing network” and shall continue offering the “best value” plans in line with our brand promise of “Pay per Use” to our customers.”
To avail the Anniversary offer, prepay customers have to recharge their mobile by calling the Tata DOCOMO toll free number 52222 and simply follow the IVR process to participate in the “Celebration 1” contest. Furthermore, existing and new Prepay customers would be getting a talk time of Rs. 100 + 10 minutes (local/STD), on recharge of Rs. 110.