Tata DOCOMO Lights Up Festive Season With Unique ‘Diwali Bumper Contest’

~Company announced biggest SMS-based contest in Indian telecom history~

~Chance to win exciting prizes—Daily Gold Coins, Weekly Nano Cars and
Grand Cash Prizes of Rs. 4,00,000, Rs. 3,00,000 and Rs. 1,00,000~

While celebrating this Diwali with sweets, crackers and decorations, one can also get a chance to win exciting prizes. Tata DOCOMO, the GSM brand of Tata Teleservices Limited, has launched ‘Diwali Bumper Contest’ both for its Pre-Pay and Post-Pay subscribers, providing them with an opportunity to win a wide range of prizes.

A bumper prize of Rs. 4,00,000 will be awarded to the participant collecting the maximum number of points through the offer period. Moreover, there are various other exciting prizes for customers who participate in this contest—subscribers can win a gold coin worth Rs. 20,000 daily, or a Tata Nano Car (or a cash prize of an equal amount) every week. The first and second runners-up will win cash prize of Rs. 3,00,000 and Rs. 1,00,000 respectively. Participants have to score a minimum of 10,000, 5,000 and 2,000 points to be eligible for the Grand Prize, and the First Runner-Up and the Second Runner-Up prizes, respectively.

Speaking on the occasion, Mr. NV Subbarao, Regional Head – South EastTATA DOCOMO, said: “We are delighted to be a part of our customers’ joy and festivities this Diwali and through this offer, we hope to spread a little more joy and color. Through this contest, our customers get a chance to win exciting prizes like gold coins, Tata Nano cars, etc. We hope to further cement our bond with our customers as we celebrate this festival together.”

To participate in the SMS-based ‘Diwali Bumper Contest’, customers have to simply SMS ‘DO’ to 54321—after which they will receive unique content items like Jokes, Love Tips, Shayari, Health Tips, Recipes, Greetings, Vaastu & Feng Shui Tips, and Thoughts of the Day. Every time a customer responds, he or she will accumulate 1 point each. Each SMS will be charged at Rs. 3.

In case, there are two or more winners for any of the prizes, including the Grand Prize, the prize money will be divided equally. If none of the participants reach the minimum threshold for the prizes, Tata DOCOMO will decide the winners on the basis of maximum points accumulated by customers. Prizes will be disbursed to winners within a maximum period of 90 days. The contest is open till 26November, 2010.

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