Launches Unique Location-Based Service ‘Offers Near Me’
Living up to its brand philosophy of ‘phones are not just for talking’—Tata DOCOMO, the unified telecom brand of Tata Teleservices Limited—today launched ‘Offers Near Me’, a unique Location-Based Advertising Service for its GSM customers in Andhra Pradesh. Tata DOCOMO has partnered with Stay In Touch Mobile for this VAS offering and has successfully piloted this project in Andhra Pradesh. The exciting new service will be rolled out nationally in a phased manner.
‘Offers Near Me’ is early first location-based opt-in program that allows Tata DOCOMO GSM customers to receive exciting deals, offers and discount coupons from their favorite retailers—FMCG brands, apparel companies, malls, restaurants, cinemas, coffee shops, auto dealers, and many more. Value deals and discounts offered depend on the location the customer is travelling in and individual retailer offers.
“Tata DOCOMO is pleased to exclusively partner with Stay In Touch Mobile, which specializes in real-time location-based advertising service. We were very encouraged by the pilot results of Offers Near Me, and we are sure this will provide even greater value to our customers, enriching the mobile experience beyond just talking. Offers Near Me is a great VAS offering that will not only keep customers abreast of the latest deals and discounts in their vicinity, but will also ensure greater savings by providing relevant offer details on their phones,” Mr Sunil Tandon, Head Non-Voice, Mobility, Tata Teleservices Limited, said.
Through this service, Tata DOCOMO customers won’t have to hunt for offers—by just staying on the network, they will get what they are looking for. “Customers have already seen great results from the preferential and location-based services launched earlier like Route Finder and Smart Pilot, and I am optimistic that Offers Near Me will see a huge uptake in the Indian context, Mr Tandon added.
Mr Raj Karan, CEO & Co-Founder of Stay in Touch Mobile, said: “We are glad to be associated with Tata DOCOMO, which has been the pioneer in offering differentiated VAS offerings in the country. Offers Near Me is India’s early first location-based opt-in program that allows opt-in mobile consumers to receive relevant deals and discount coupons from their favorite retailers. Advertisers and retailers can also register with Stay In Touch Mobile and create targeted, geo-fenced campaigns to reach out to Tata DOCOMO subscribers with offers when they are at key locations—like airports, malls, at office or even at home.”
This service is free and Tata DOCOMO GSM customers will not be charged, but to subscribe this service customers will have to dial the interactive portal at *533*9#. Upon subscription, customers will be provided with an enhanced shopping experience, receiving timely location-specific deals in the exact location they are in. These deals will be unique and better than any market offering, providing greater value to Tata DOCOMO users.