Gaming just got more Active!

~Zapak Games associates with Playfect to offer more real and fun Gaming experience with stylish accessories~

Zapak Games, the licensing & merchandising arm of Zapak Digital Entertainment Ltd today announced its association with Playfect™: An authorized video game accessories manufacturer. Through this association Zapak and Playfect, aim to get Indian users to use and understand the importance of using Gaming accessories for enhancing one’s gaming experience. (more…)

Reliance Big Entertainment Joins Hands With Tom Hanks And Gary Goetzman’s Playtone to Create “Electric City”

Reliance Big Entertainment (RBE), the flagship media and entertainment arm of India’s Reliance Anil Dhirubhai Ambani Group today announced a joint-venture with Tom Hanks and Gary Goetzman’s Playtone.  RBE together with Playtone will create ‘ELECTRIC CITY’ – a multi-platform digital experience covering a multi-episode animated internet series, online social game and mobile application.

Conceived and written by Tom Hanks, ELECTRIC CITY will offer a tantalizing view of the future of civilization, presented through the lens of provocative themes such as energy consumption, freedom of information, crime and punishment. (more…)

Operation Flashpoint Red River Set To Bring The Authentic Infantry Co Op Experience To An All New Theatre of War In 2011

A new battlefield and a new flashpoint – prepare to “get some” with the USMC as the tactical shooter series moves to Tajikistan.

Operation Flashpoint®: Red River™, an all-new chapter in the tactical shooter series is now in development and will debut in 2011, Codemasters® announced today. Set to deliver an authentic and intensely personal US Marine Corps infantryman experience, Red River’s epic campaign will be played out on a deadly new battlefield set in the remote yet beautiful country of Tajikistan along the Vakhsh River.

Taking a small step into the future, Red River depicts a fictional conflict with contemporary geopolitical themes, which will unfold over three distinct acts in both single player and drop-in-drop-out co-operative play for up to four players online. Faced with new counter-insurgency combat and the returning threat of the Chinese PLA, players will feel the tension, brutality and carnage of modern conflict from the perspective of a marine fireteam on deployment in a hostile country, thousands of miles from home. (more…)

Zapak launches ‘Cadbury 5 Star Howzat Cricket League’

~A 3D multiplayer online cricket tournament~

Zapak.com, India’s leading gaming portal, in collaboration with Cadbury 5 Star announced Cadbury 5 Star Howzat Cricket League today.

Cadbury 5 Star Howzat Cricket League is a pure online tournament wherein a user has to play the 3D cricket game and the top 15 games will be considered (score wise). The ladder based system will decide the Quarters, Semi’s and Finals.

The online registration starts from 1st April 2010 and will be on till the end of IPL season.

Log on to http://www.zapak.com/howzatlanding.php to participate!

Prizes worth Rs. 10 Lakh are for grabs which includes an ATB Bike as the Mega Prize and pen drives, gaming cd’s and gift vouchers.

This Christmas Zapak Games Brings World’s Best Toys To India

Mumbai – 14th December 2009 : Finding the right Christmas present for your friends and family is a challenge you have to face every year? This Christmas, Zapak is offering children a more personal and interactive experience with the range of international toys in the market.
Zapak Games, the merchandising arm of Zapak Digital Entertainment Ltd., today announced the introduction of two of the World’s Best toys – Zubber and Aquasand. These will now be available across all leading toy stores and large format stores in the country.
Zapak Games is one of the leading toy distribution and marketing company in India and is engaged in the business of gaming CDs and toys. As a part of their expansion plan Zapak Games is aggressively bringing new and innovative toy products to India.
The Amazing Zubber, it moulds like dough hardens like rubber. Zubber comes in different colours and on mixing with a white coloured activator, hardens into rubber like material.  Kids can make different shapes using the molds in the pack like bugs, figurines, wrist bands, jewelry pieces et cetera ( different moulds come with different packs). A range of packs is available with different options and with some packs a timer is also available, which helps the kids to know how fast to mix the dough & activator, and how much to wait before the mould dries up in usable form. This product is available for Rs. 299 to Rs 1499.
Aquasand is a Magic Sand that never gets wet. The play with Aquasand is done in water, hence the sculpting, shapes are created in water, once Aquasand is taken out of water, it is dry and can be reused. Aquasand can be used with accompanying moulds to create under water sculptors, shapes using the squeezer bottles filled with Aquasand. It comes in different colours for hours of colourful and creative plays. The Aquasand range comes in different SKU’s like light up kingdom, theme refills, Gift box et cetera. It is available for Rs. 399 for basic packs to Rs 1299 for Light up Kingdom. Other price points are Rs. 999 for Theme gift box and Rs 599 for Theme Refills.
Zubber and Aquasand are one of the leading international toys and they will be available for kids between 4years to 14 years of age.
About Zapak Digital Entertainment Ltd.:
Zapak is India’s largest gaming company that addresses the complete value chain for Online Gaming. With currently over 6.5 million registered gamers, Zapak.com is not only the largest casual gaming sites in the country but amongst the top gaming sites in the world.  Zapak Gameplexes are the first of its kind, large-format dedicated gaming cafes with high- speed broadband and High-end PCs. There are 75 gameplexes present in 35 cities all across India to provide the Indian games world-class shared access. There will be about 500 Gameplexes all across the country in a year’s time. Zapak Games, the Licensing & merchandising arm of Zapak has created one of India’s largest retail distribution network with presence in over 4000 retail outlets across 50 cities all across India. Zapak Games has successfully distributed a lot of movie merchandise such as Bhootnath, Love Story 2050, Hari Puttar, Rock On and Drona. It has also launched merchandise around a popular TV animation called Bakugan. Zapak also plans to bring to India some of the world’s best MMOG titles by internationally renowned developers. There are plans to introduce at least 5-6 MMOG’s with 2 titles to be launched this year. The first title in the series being ‘Crazy Kart’ in association with Shanda Interactive Entertainment Ltd. was launched in September ’08. Zapak Live is the BTL arm of Zapak that does a large number of tournaments, championships, events and conferences around the gaming space.
Zapak Digital Entertainment Limited has started a gaming revolution in India. This gaming destination is now a buzzword amongst gamers (Newest Buzz Awards, ’08), reaching them across all possible touch points. At the Asia Brand Congress ’07 and then again in ‘08, under the category of Brand leadership in India, Zapak won the award for the Internet Business.

Mumbai – 14th December 2009 : Finding the right Christmas present for your friends and family is a challenge you have to face every year? This Christmas, Zapak is offering children a more personal and interactive experience with the range of international toys in the market.

Zapak Games, the merchandising arm of Zapak Digital Entertainment Ltd., today announced the introduction of two of the World’s Best toys – Zubber and Aquasand. These will now be available across all leading toy stores and large format stores in the country.

Zapak Games is one of the leading toy distribution and marketing company in India and is engaged in the business of gaming CDs and toys. As a part of their expansion plan Zapak Games is aggressively bringing new and innovative toy products to India.

The Amazing Zubber, it moulds like dough hardens like rubber. Zubber comes in different colours and on mixing with a white coloured activator, hardens into rubber like material.  Kids can make different shapes using the molds in the pack like bugs, figurines, wrist bands, jewelry pieces et cetera ( different moulds come with different packs). A range of packs is available with different options and with some packs a timer is also available, which helps the kids to know how fast to mix the dough & activator, and how much to wait before the mould dries up in usable form. This product is available for Rs. 299 to Rs 1499.

Aquasand is a Magic Sand that never gets wet. The play with Aquasand is done in water, hence the sculpting, shapes are created in water, once Aquasand is taken out of water, it is dry and can be reused. Aquasand can be used with accompanying moulds to create under water sculptors, shapes using the squeezer bottles filled with Aquasand. It comes in different colours for hours of colourful and creative plays. The Aquasand range comes in different SKU’s like light up kingdom, theme refills, Gift box et cetera. It is available for Rs. 399 for basic packs to Rs 1299 for Light up Kingdom. Other price points are Rs. 999 for Theme gift box and Rs 599 for Theme Refills.

Zubber and Aquasand are one of the leading international toys and they will be available for kids between 4years to 14 years of age.

About Zapak Digital Entertainment Ltd.:

Zapak is India’s largest gaming company that addresses the complete value chain for Online Gaming. With currently over 6.5 million registered gamers, Zapak.com is not only the largest casual gaming sites in the country but amongst the top gaming sites in the world.  Zapak Gameplexes are the first of its kind, large-format dedicated gaming cafes with high- speed broadband and High-end PCs. There are 75 gameplexes present in 35 cities all across India to provide the Indian games world-class shared access. There will be about 500 Gameplexes all across the country in a year’s time. Zapak Games, the Licensing & merchandising arm of Zapak has created one of India’s largest retail distribution network with presence in over 4000 retail outlets across 50 cities all across India. Zapak Games has successfully distributed a lot of movie merchandise such as Bhootnath, Love Story 2050, Hari Puttar, Rock On and Drona. It has also launched merchandise around a popular TV animation called Bakugan. Zapak also plans to bring to India some of the world’s best MMOG titles by internationally renowned developers. There are plans to introduce at least 5-6 MMOG’s with 2 titles to be launched this year. The first title in the series being ‘Crazy Kart’ in association with Shanda Interactive Entertainment Ltd. was launched in September ’08. Zapak Live is the BTL arm of Zapak that does a large number of tournaments, championships, events and conferences around the gaming space.

Zapak Digital Entertainment Limited has started a gaming revolution in India. This gaming destination is now a buzzword amongst gamers (Newest Buzz Awards, ’08), reaching them across all possible touch points. At the Asia Brand Congress ’07 and then again in ‘08, under the category of Brand leadership in India, Zapak won the award for the Internet Business.

Come Experience The Cricket Fever Like Never Before!

Mumbai, 12 November 2009 : Zapak.com, India’s leading online gaming portal, now brings to your computer screen, India’s first online Multiplayer cricket tournament in association with Hewlett-Packard, a new and exquisite way to enjoy your cricket.

Cricket being the no.1 game on Zapak.com, this cricket tournament is bound to attract millions of young gamers. The contest began in the first week of November and will end on 22nd November 2009. To take part in this contest, the participants will have to log on to http://hpcricket.zapak.com/ and register. So what are you waiting for, log on and start gaming!

Cricket since decades has been considered a religion, a culture in our country. Cricket in any form captures the imagination of Indians – be it live cricket, cricket on television, or even our old gulli cricket. Cricket has also made its mark in the gaming industry. Nowadays a number of young enthusiasts are into gaming, and the most played game among them is cricket.

“HP is constantly innovating with new technology and products that enable our customers to improve the way they work and play.  We are excited to be part of the online gaming community in India and present the first online multiplayer cricket game with Zapak.com.  The format is engaging and fresh.  It’s a whole new way to play the game of cricket which is a passion for millions across the country.  We are looking forward to discovering new gaming champions with this game.” said Srihari Gopinath, Manager, Corporate Marketing, HP India.

Commenting on this unique initiative, Arun Mehra, Chief Marketing Officer, Zapak Digital Entertainment Ltd. said “Gaming thrives on tournaments and cricket has been the number one game on Zapak.com since the portal was launched. ‘MP2 Online Multiplayer Cricket Tournament’ along with HP is a novel initiative to introduce cricket in an online multiplayer format. This will be the largest live online multiplayer tournament done by Zapak ever. And we are confident that our gamers will thoroughly enjoy themselves.”

About Zapak Digital Entertainment Ltd:

Zapak is India’s largest gaming company that addresses the complete value chain for Online Gaming. With currently over 6.5 million registered gamers, Zapak.com is not only the largest casual gaming sites in the country but amongst the top gaming sites in the world.  Zapak Gameplexes are the first of its kind, large-format dedicated gaming cafes with high- speed broadband and High-end PCs. There are 70 gameplexes present in 35 cities all across India to provide the Indian games world-class shared access. There will be about 500 Gameplexes all across the country in a year’s time. Zapak Games, the Licensing & merchandising arm of Zapak has created one of India’s largest retail distribution network with presence in over 4000 retail outlets across 50 cities all across India. Zapak Games has successfully distributed a lot of movie merchandise such as Bhootnath, Love Story 2050, Hari Puttar, Rock On and Drona. It has also launched merchandise around a popular TV animation called Bakugan. Zapak also plans to bring to India some of the world’s best MMOG titles by internationally renowned developers. There are plans to introduce at least 5-6 MMOG’s with 2 titles to be launched this year. The first title in the series being ‘Crazy Kart’ in association with Shanda Interactive Entertainment Ltd. was launched in September ’08. Zapak Live is the BTL arm of Zapak that does a large number of tournaments, championships, events and conferences around the gaming space.

Zapak Digital Entertainment Limited has started a gaming revolution in India. This gaming destination is now a buzzword amongst gamers (Newest Buzz Awards, ’08), reaching themacross all possible touch points. At the Asia Brand Congress ’07 and then again in ‘08, under the category of Brand leadership in India, Zapak won the award for the Internet Business.

About HP

HP, the world’s largest technology company, simplifies the technology experience for consumers and businesses with a portfolio that spans printing, personal computing, software, services and IT infrastructure. More information about HP (NYSE: HPQ) is available at http://www.hp.com/ .

Chirag Shah To Head National Sales, Zapak

Mumbai 28th October 2009: Zapak Digital Entertainment Limited today announced the appointment of Mr. Chirag Shah who is all set to head National Ad Sales. In his new role he would be looking after Ad Sales for all businesses – Zapak.com, Zapak GamepleX and Zapak live (activation arm of Zapak). Chirag has been instrumental in creating and maintaining revenues for West & South region for Zapak consistently in the past and has been the back bone of all successful Ad Sales efforts until now.

Chirag has a total of 10 years of experience in his field. He has worked for Zapak for 3 years now. Chirag has also been associated with some remarkable and prestigious companies like HT Media Ltd where he worked for 4 years, heading sales for Hindustantimes.com.

“Chirag has consistently managed to introduce the nontraditional companies in India to enter the world of gaming especially the companies in the Finance and FMCG sector. With his extensive experience in the media segment, he will now lead the team to deliver profitable revenue growth across our core industry segments” said Arun Mehra, Chief Marketing Officer, Zapak Digital Entertainment Ltd.

On taking up this new challenge Chirag said, “I am delighted to take on the role of National Sales Head for Zapak. Zapak’s positioning, market leadership and direction makes it a very exciting place for me to be in. I am confident that Zapak will continue its strong progression – thanks to the strength of its people, focused expertise, our alliances and partners.”

As the Head of Ad Sales for Zapak, Chirag will use his sharp instincts to drive revenues across all regions functionally and will report to Mr. Arun Mehra, Chief Marketing Officer (CMO) – Sales & Marketing, Zapak Entertainment Limited.

About Zapak Digital Entertainment Ltd.:

Zapak is India’s largest gaming company that addresses the complete value chain for Online Gaming. With currently over 6.5 million registered gamers, Zapak.com is not only the largest casual gaming sites in the country but amongst the top gaming sites in the world.  Zapak Gameplexes are the first of its kind, large-format dedicated gaming cafes with high- speed broadband and High-end PCs. There are 70 gameplexes present in 35 cities all across India to provide the Indian games world-class shared access. There will be about 500 Gameplexes all across the country in a year’s time. Zapak Games, the Licensing & merchandising arm of Zapak has created one of India’s largest retail distribution network with presence in over 4000 retail outlets across 50 cities all across India. Zapak Games has successfully distributed a lot of movie merchandise such as Bhootnath, Love Story 2050, Hari Puttar, Rock On and Drona. It has also launched merchandise around a popular TV animation called Bakugan. Zapak also plans to bring to India some of the world’s best MMOG titles by internationally renowned developers. There are plans to introduce at least 5-6 MMOG’s with 2 titles to be launched this year. The first title in the series being ‘Crazy Kart’ in association with Shanda Interactive Entertainment Ltd. was launched in September ’08. Zapak Live is the BTL arm of Zapak that does a large number of tournaments, championships, events and conferences around the gaming space.

Zapak Digital Entertainment Limited has started a gaming revolution in India. This gaming destination is now a buzzword amongst gamers (Newest Buzz Awards, ’08), reaching them across all possible touch points. At the Asia Brand Congress ’07 and then again in ‘08, under the category of Brand leadership in India, Zapak won the award for the Internet Business.

Aftab Shivdasani Dares You To Make A Wish!

~…and it might just come true!~

Mumbai, 28th October, 2009: Aftab Shivdasani, the actor turned producer wants you to make a wish and he might just make it come true! Yes you heard that right. Aftab has tied up with Zapak.com, India’s leading gaming portal to create the official website for his forthcoming movie ‘Aao Wish Karein’.

This website is like no ordinary film based website. In fact to the contrary it has no information regarding the movie. It is a wishing website which probes you to make a wish. It’s as simple as that.

You log on to www.aaowishkarein.com and make a wish. This wish can then be circulated on social websites where your friends and dear ones give you good wishes for your wish to come true.

Today the vitual route is taken very seriously by most of the movies. Movie based websites have been common to all new releases but this is a movie website with a difference. The interactive nature of online movie promotion, both, in terms of providing instant response and eliciting responses, is a unique quality of the medium.

Aftab Shivadasani is very excited about this unique website for his movie. He said, “Being the producer of the movie, I was involved in all decisions associated with it.  Internet is a very important medium to reach out to all movie lovers and I wanted to do something different in this space. With Zapak we have created a very novel movie website and I want to ask everyone to check it out and post their wish. As I really believe that wishes do come true.”

Arun Mehra, Chief Marketing Officer, Zapak Digital Entertainment Ltd. said, “The format of aaowishkarein.com is very interesting, it offers novelty and an engaging activity for the users. It helps them interact with the characters in this fairy tale film alongside film information. Zapak.com now is increasingly becoming a preferred partner for digital strategy and internet marketing needs  of today’s movie marketers”

About Zapak Digital Entertainment Ltd.:

Zapak is India’s largest gaming company that addresses the complete value chain for Online Gaming. With currently over 6.5 million registered gamers, Zapak.com is not only the largest casual gaming sites in the country but amongst the top gaming sites in the world.  Zapak Gameplexes are the first of its kind, large-format dedicated gaming cafes with high- speed broadband and High-end PCs. There are 70 gameplexes present in 35 cities all across India to provide the Indian games world-class shared access. There will be about 500 Gameplexes all across the country in a year’s time. Zapak Games, the Licensing & merchandising arm of Zapak has created one of India’s largest retail distribution network with presence in over 4000 retail outlets across 50 cities all across India. Zapak Games has successfully distributed a lot of movie merchandise such as Bhootnath, Love Story 2050, Hari Puttar, Rock On and Drona. It has also launched merchandise around a popular TV animation called Bakugan. Zapak also plans to bring to India some of the world’s best MMOG titles by internationally renowned developers. There are plans to introduce at least 5-6 MMOG’s with 2 titles to be launched this year. The first title in the series being ‘Crazy Kart’ in association with Shanda Interactive Entertainment Ltd. was launched in September ’08. Zapak Live is the BTL arm of Zapak that does a large number of tournaments, championships, events and conferences around the gaming space.

Zapak Digital Entertainment Limited has started a gaming revolution in India. This gaming destination is now a buzzword amongst gamers (Newest Buzz Awards, ’08), reaching them across all possible touch points. At the Asia Brand Congress ’07 and then again in ‘08, under the category of Brand leadership in India, Zapak won the award for the Internet Business

Vaseline gets digital with Zapak.com

Mumbai, 3 September 2009: Vaseline Healthy White, the latest product offering of Vaseline has gone digital with Zapak.com. Zapak.com has created an online engagement platform for Vaseline Healthy White. This platform allows users to play games, read about skin care, join communities and more.

Your browser may not support display of this image. There is also a ‘Vaseline Confidence Challenge’ for the users where they first have to register themselves on www.vaselinebodyvibe.zapak.com and join the Vaseline Body Vibe community where based on their archetypes such as Style Icon, Thinker, HiFlyer, and Adventurer the participants will upload their full size photographs till 9th September.

The winners of the challenge will be given exciting gifts such as; grooming session with Sabira Merchant, a Pass to a 2 day Management Workshop, Landmark Subscription for a year, 15 days trekking trip to Himalayas.

Adding to this, Mr. Shoumyan Biswas of Vaseline said: “We are constantly exploring innovative ways to create relevant and sticky experiences to engage our target audience such that they feel compelled to evangelise the experience among their peers and rope in more numbers with each successive visit/experience. We have chosen to align with Zapak for the launch of Vaseline Healthy White since no one understands gaming better than they. We are confident of reaching out and engaging a sizable chunk of our target audience through the gaming route on the web.”

Commenting on this association Mr. Arun Mehra, Chief Marketing Officer, Zapak Digital Entertainment Ltd. said: “Zapak with its expertise in the online space offers complete creative digital solutions to brands. Vaseline wanted to create an online platform for their new product Vaseline Healthy White to create brand awareness amongst its TG in the digital space. This microsite did just that and it will give an opportunity to young girls to show off their talent and be associated with one of India’s most trustworthy skincare brands.”

About Zapak Digital Entertainment Ltd.:

Zapak is India’s largest gaming company that addresses the complete value chain for Online Gaming. With currently over 6.5 million registered gamers, Zapak.com is not only the largest casual gaming sites in the country but amongst the top gaming sites in the world.  Zapak Gameplexes are the first of its kind, large-format dedicated gaming cafes with high- speed broadband and High-end PCs. There are 70 gameplexes present in 35 cities all across India to provide the Indian games world-class shared access. There will be about 500 Gameplexes all across the country in a year’s time. Zapak Games, the Licensing & merchandising arm of Zapak has created one of India’s largest retail distribution network with presence in over 4000 retail outlets across 50 cities all across India. Zapak Games has successfully distributed a lot of movie merchandise such as Bhootnath, Love Story 2050, Hari Puttar, Rock On and Drona. It has also launched merchandise around a popular TV animation called Bakugan. Zapak also plans to bring to India some of the world’s best MMOG titles by internationally renowned developers. There are plans to introduce at least 5-6 MMOG’s with 2 titles to be launched this year. The first title in the series being ‘Crazy Kart’ in association with Shanda Interactive Entertainment Ltd. was launched in September ’08. Zapak Live is the BTL arm of Zapak that does a large number of tournaments, championships, events and conferences around the gaming space.

Zapak Digital Entertainment Limited has started a gaming revolution in India. This gaming destination is now a buzzword amongst gamers (Newest Buzz Awards, ’08), reaching them across all possible touch points. At the Asia Brand Congress ’07 and then again in ‘08, under the category of Brand leadership in India, Zapak won the award for the Internet Business.

Zapak partners with DesiMartini.com to power Gaming

The unique pleasure of gaming along with social networking

Mumbai, 24th August 2009: Zapak.com, India’s largest online gaming portal, today announced their association with DesiMartini.com, one of India’s popular social networking sites where young people can connect with each other, make new friends, share photographs, videos, messages and engage in discussions, blogs and other interactive activities.

As a part of this association, Zapak.com will power the exclusive gaming section on DesiMartini.com. This game section will feature more than 70 games across genres like Action, Puzzle, Strategy, Racing and Sports. New games will be added to this section on regular basis as per user demand and popularity.

Commenting on this Rohit Sharma, Chief Operating Officer, Zapak Digital Entertainment Ltd. said: “Zapak.com is India’s leading gaming portal and one of the stickiest online youth destinations. DesiMartini.com is a social networking platform that also targets the youth. Today’s youth is hooked to both gaming and social networking in a big way. We therefore believe that both of us complement each other and with such tie-ups we can cross-leverage on each others’ audience and content.”

Commenting on this Mr. Amit Garg, Business Head, Firefly eVentures Limited (the New Media arm of HT Media Group which owns DesiMartini.com) said, “Since its relaunch late last year, DesiMartini.com has been growing at a healthy rate. We are constantly looking at providing our users with content and applications that engage them and promote interaction – the recent integration with HT City to bring on board the Celebrity columns, page 3 party photos etc was in line with this plan and now this partnership will help us engage all the gaming enthusiasts on DesiMartini.com. This will also help Zapak expand its reach and cater to its core audience. It’s a win-win for both the properties.”

About Zapak Digital Entertainment Ltd.:

Zapak is India’s largest gaming company that addresses the complete value chain for Online Gaming. With currently over 6.5 million registered gamers, Zapak.com is not only the largest casual gaming sites in the country but amongst the top gaming sites in the world.  Zapak Gameplexes are the first of its kind, large-format dedicated gaming cafes with high- speed broadband and High-end PCs. There are 70 gameplexes present in 35 cities all across India to provide the Indian games world-class shared access. There will be about 500 Gameplexes all across the country in a year’s time. Zapak Games, the Licensing & merchandising arm of Zapak has created one of India’s largest retail distribution network with presence in over 4000 retail outlets across 50 cities all across India. Zapak Games has successfully distributed a lot of movie merchandise such as Bhootnath, Love Story 2050, Hari Puttar, Rock On and Drona. It has also launched merchandise around a popular TV animation called Bakugan. Zapak also plans to bring to India some of the world’s best MMOG titles by internationally renowned developers. There are plans to introduce at least 5-6 MMOG’s with 2 titles to be launched this year. The first title in the series being ‘Crazy Kart’ in association with Shanda Interactive Entertainment Ltd. was launched in September ’08. Zapak Live is the BTL arm of Zapak that does a large number of tournaments, championships, events and conferences around the gaming space.

Zapak Digital Entertainment Limited has started a gaming revolution in India. This gaming destination is now a buzzword amongst gamers (Newest Buzz Awards, ’08), reaching them across all possible touch points. At the Asia Brand Congress ’07 and then again in ‘08, under the category of Brand leadership in India, Zapak won the award for the Internet Business.

About DesiMartini.com:

DesiMartini.com is the social networking site of Firefly eVentures Limited (100% subsidiary of HT Media Limited). It was started in December 2006 and was acquired by Firefly e-Ventures in November 2007. Since then the site has gone through significant product changes and has introduced engaging features like customizable user page, columns written by celebrities, Page 3 Parties photo albums, discussion forums etc. The site has also seen healthy growth both in user base as well as visitors to the site.

Firefly e-Ventures Ltd., a 100% HT Media subsidiary, focuses on creating and building brands and businesses in the Internet media space. Firefly aims to combine Hindustan Times’ 84 year old legacy as one of India’s largest and most respected names in the media industry, with the innovation and energy that characterize the Internet space.

Compelling product ideas, creative use of design and intuitive user interface, backed by a knowledgeable sales force and customer service are the hallmarks of Firefly products. Managing offerings such as Shine.com, Desimartini.com, Hindustantimes.com, Livemint.com and HT Mobile Solutions Firefly spearheads HT Media’s foray in the new media space.

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