Leading online and mobile video monetization leader Vdopia today named Mimmie Ong, a 20-year telecom industry veteran, as its head of South East Asia sales.

Based in Singapore, Mimmie is tasked with growing the customer base and maintaining the company’s market momentum as the preferred digital media partner for publishers, advertisers and brands in the region. Mimmie joins Vdopia from PA Sport Singapore, where she held the position of Regional Head of sales.

“We are glad to extend our network to SEA region with Mimmie joining our senior management team. We foresee an immense potential in SEA region and with Mimmieleading the region’s operations, we are sure of establishing a strong foothold in this geography. I believe this is a perfect time for this finest marketing professional, who is joining Vdopia at a time, when we are looking at aggressively expanding our global footprint,” commented Debadutta Upadhyaya, VP(India) chartering the company’s APAC expansion plans.

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Hungama Digital Media Entertainment Pvt. Ltd., South Asia’s leading mobile and digital entertainment company has partnered with Vdopia, the leading online and mobile video monetization player to take charge of video advertising on Dailymotion India IP exclusively for their videos.

As one of the leading sites for sharing videos, Dailymotion attracts 68 million unique monthly visitors and one billion videos views worldwide (source: comScore, July 2010). Dailymotion offers the best content from users, independent content creators and premium partners. Using the most advanced technology for both users and content creators, Dailymotion provides high-quality and HD video in a fast, easy-to-use website that also automatically filters infringing material as notified by content owners. Dailymotion is in a strategic alliance with Hungama Digital Media to enable the seamless flow of Bollywood and Indian content to its consumers. (more…)

• Selected from approximately 4000 Nominations this year
• Innovation, technology and quality of ideas has taken Vdopia to attain a commendable top position in online video and mobile advertising space

Vdopia the leading online and mobile video Ad Platform and monetization company has been chosen and awarded as the winner for the prestigious TiE50 Awards. Vdopia reached the top 150 bracket, out of nearly 4,000 nominees and announced as one of the chosen 50 winners who received close to 100,000 votes. The recipients represent the companies in five sectors driving today’s economy: BioSciences, Cleantech, Internet, Software and Wireless. All 50 of the TiE50 Award winners will be showcased at TiEcon 2010 at the Santa Clara Convention Center May 14-15. TiE is a global organization dedicated to fostering entrepreneurs across its international network sponsored by top venture capital firms and Fortune 500 corporations. (more…)

Vdopia, the leading online and mobile video monetization player has announced the appointment of Ms. Debadutta Upadhyaya to the role of Vice President, India. She would be reporting to Saurabh Bhatia, Chief Business Officer and co-founder, Vdopia.

Before joining Vdopia, Debadutta was the Head of Sales Strategy at Yahoo! India. She spent almost six years with Yahoo! India and grew from her role as an Account Manager in 2004 to National Sales Head in 2008. Her last assignment at Yahoo! India was as Head of Sales Strategy. Prior to Yahoo!, she was with Times Group for nearly eight years. Debadutta is a gold medalist in Literature, Journalism and Mass Communication.

During her previous stints, Debadutta played a pivotal role in displacing the reigning leader to garner the No 1 position for Yahoo! India in the display space; and on-boarding many non-medium spenders like Coke to the print medium.

“We are delighted to have Debadutta joining our senior management team. She is one of the finest Internet Media Sales professional in the country. Her joining could not have come at a better time for Vdopia which is geared up for some major product launches in 2010. Her rich domain experience and strategic inputs will add immense value to our overall operations,” commented Saurabh Bhatia, Chief Business Officer, Vdopia.

“I am really excited about this opportunity. Vdopia already commands a leadership position in India in the realm of Online Video Advertising. My role would be to assist company scale up its operations and drive this leadership position to the next level. What really got me excited about Vdopia is its proprietary cutting edge technology expertise, execution finesse and the gigantic vision of the founders,” said Debadutta Upadhyaya, VP (India), Vdopia.

About Vdopia, Inc
Vdopia delivers the world’s leading next-generation digital media platform including the largest online video advertising platform in partnership with the largest online publishers in India. Vdopia enables major brands and advertisers find and engage the right audience by partnering with publishers providing compelling content online. It recently launched iVdopia–its iPhone 3G ad platform and network. iVdopia is the advanced mobile advertising solution, pioneering rich media and video advertising on smartphones, including Pre-App video and social networking options on the iPhone. iVdopia’s brand-focused iPhone advertising network and platform is used by major brands and top iPhone developers to deliver premium advertising campaigns.

The holding company Vdopia Inc. is the fastest growing, venture-funded advertising technology company focused exclusively on premium audiences in the world. The privately held, venture-backed company is headquartered in Silicon Valley and has offices in San Jose, CA, New York, NY, Gurgaon and Mumbai, India.

VLIVE powered Web telecast of India – SL Series crosses 40 million mark for online video ads

Vdopia, the leading online and mobile video monetization company successfully inserted Online Video ads during India – Sri Lanka series live webcasted on CricketNirvana.com, one of the most watched sports channel in India. Approximately 3 million online internet viewers watched five ODI’s, three Test matches and two T20 matches. Vdopia served over 40 million dynamic Online Video ads through its recently developed cutting edge live streaming ad insertion technology, V-Live. At times during the match webcast, there were approximately 150,000 concurrent users watching the live stream.

Aircel, IDBI Bank, Axe , Samsonite, Maruti, Volkswagen, SBI Savings A/c., were some of the leading companies who did online video advertising on Neo’s website,www.cricketnirvana.com, during the live webcasts of the India – Sri Lankan series. These brands were able to reach to the relevant audience through the power of V-Live technology. This technology combines the power of TV Branding with measurability of the internet.

The key aspects of V LIVE technology are:

• • Dynamic Video Ad Insertion
  • Real Time Ad Switching: Must for Sports Webcast
  • Real Time Geo Targeting capability within the Live Stream
  • Clickable Pre Roll, Mid Roll and Post Roll Online Video Ads

Vdopia is probably the only company in the world to have this technology. VLIVE is providing far superior ways of advertising in sports webcast than anything else that is available.

VLIVE platform enables the online video ads to be inserted in any Live Video Stream in the same way video ads are inserted on LIVE TV. The innovation developed from Vdopia’s VDO advertising lab is that the online video ads are not static (Like in TV Broadcast) but are dynamic. The cutting edge V-Live technology is able to serve different advertisements to different users at the same time. For example:- if the content is available in India and US or Delhi & Maharashtra then different ads can be served at these locations at the same time. The ads are interactive thus giving advertisers’ huge power to not only just achieve branding goals but also measure the user response. Recently Vdopia raised USD 4 Million from Nexus Venture Partners, which the company will invest further to drive its growth.

“Vdopia’s world class technology with great content has made the live streaming of India-Sri Lanka series a great success. We are extremely happy to use the V-Live Technology, which has established a new standard for excellence in the industry. With the help of V-LIVE technology, CricketNirvana.com has become India’s #1 Sports Publisher of Online Video Ads, in terms of Inventory,” informed Jose Felix – VP – New Media, Nimbus Communications Ltd.

“The successful live streaming of the recently concluded India-Sri Lanka series has further strengthened our relationship with cricketnirvana.com, the leading cricket portal having the best of the content in the industry. Our technology combined with the strategic partnership with CricketNirvana.com has leveraged advertisers to reach the relevant audience. We feel proud that India is the first country in the world where this launch has happened. We intend to launch VLIVE in other parts of the globe very soon.” informed Saurabh Bhatia, Chief Business Officer, Vdopia.

The live streaming of World Championship of Cricket (India – South Africa series) will be exclusively webcasted on Cricketnirvana.com. Vdopia would be powering online video advertisements for the much awaited India – South Africa series starting February 06, 2010. India will be playing 2 test matches and 3 ODI matches with South Africa.

The company also recently introduced the revolutionary Talk2Me ads on iVdopia, iPhone 3G ad platform. The Talk2Me ad feature allows users to replay the video advertisements; share the ads through Twitter or Facebook; and respond to advertisers by calling, sending an SMS text, emailing or filling out a short form. insertion solution for live online video streams in India.

About Vdopia

Vdopia delivers the world’s leading next-generation digital media platform including the largest online video advertising platform in partnership with the largest online publishers in India. Vdopia enables major brands and advertisers find and engage the right audience by partnering with publishers providing compelling content online. Headquartered in Silicon Valley, the venture-backed company has sales and development offices in Silicon Valley & New York in USA, and Mumbai & Gurgaon in India.

Rohit Sharma Named Vdopia President and CEO

New Delhi, October 28, 2009: Vdopia, the leading online and mobile video monetization player has announced that Nexus Venture Partners recently invested $4 million in their Series-A funding round. Vdopia has also appointed Rohit Sharma as its new President and CEO. He will work with company co-founders to continue to grow revenue and lead the company’s continued growth in enabling new business models for digital media as new content and television based content continues to rapidly grow online. The experience and expertise of the new investors will help Vdopia to further accelerate and consolidate its leadership position.

Through its innovative and pioneering ad platforms/units, in a short span of two years, the company has experienced enormous growth and today is the leader in the online video monetization space. Some of its recent innovations like Talk2Me ad platform, Live Streaming Ad Insertion, Video pre rolls, have helped them achieve the default video monetization player in the market.

“Building on its innovations in integrated video advertising platform, Vdopia is pioneering new, integrated advertising experiences for online consumers in India,” said Suvir Sujan, co-founder of Nexus Venture Partners and a Vdopia board member. “We invested in Vdopia with the firm belief that digital content and new media markets show great potential for radical growth, and the founding team at Vdopia is accelerating innovation in a new generation of digital media platform for advertising in traditional online and new media markets. Nexus Venture Partners is looking for the best investment opportunities in USA and India and Vdopia is an outstanding example of a startup company addressing cross-border markets with a unique set of products.”

“Online Video advertising in India is growing at 300% led by Vdopia. Vdopia Ads are complimenting the TV Campaigns and are now must buy for marketers.” echoed Vdopia co-founder Saurabh Bhatia. “Vdopia welcomes investment from Nexus, which has been actively involved in shaping our strategy and development since we founded Vdopia. Together, we renew our commitment and mission to enable brands in delivering the most inviting and inclusive advertising online.” Srikanth Kakani, co founder added “We are working towards our goal for making Vdopia the next great digital media company based on ground-breaking technology and tapping in to one of the largest markets in the world – advertising.”

A Silicon Valley entrepreneur, Rohit Sharma has experience in the venture capital industry and has held technology leadership roles with such companies as ONI Systems. As EVP and CTO of ONI Systems, Rohit Sharma created the optical switching technology that paved the way for the foundation of ONI in 1997. Rohit also was a member of the investment team at Mohr, Davidow Ventures (MDV) in the Information Technology area before arriving at Vdopia.

“I’m very excited to join Vdopia, an International new media pioneer that is delivering market-beating results for major brand advertisers through a combination of innovation and a unique focus on the consumer,” said Rohit Sharma. “Advertisers are always looking to meet the ever-changing needs of consumers, to respond to emerging technologies, and Vdopia is perfectly placed to lead the way. As more consumers come online and spend an increasing amount of time online, Vdopia is very well positioned to drive the monetization of this market trend. This investment by Nexus will give us the resources to execute our growth plans and transform the advertising experience for brand advertisers and consumers alike.”

“Vdopia is enabling television quality content to be delivered online supported by a wide variety of advertising formats including all video and rich-media display advertising,” added Chhavi Upadhyay, co-founder “Vdopia is leading innovation in delivering single platform solutions for content owners and publishers that, for the first time, matches the consumer expectations and is rooted in next-generation and highly scalable cloud-based computing platform. Unlike other Internet advertising solutions, the company’s integrated video and advertising platform offers the complete range of engaging ad formats, including ad insertion in live streams for broadcast.“

About Vdopia

Vdopia is India’s largest online video advertising platform with the widest range of advertising formats for all content online. It recently partnered with Ten Sports and NBCU www.tensports.com for live webcasting of cricket matches in India. It also operates the premier iPhone advertising network iVdopia in the USA with unique Pre-App and In-App video advertising formats.

Vdopia is a privately held, venture-backed company headquartered in Silicon Valley. The company has sales and development offices in New York City and India.

Web: www.vdopia.com, www.ivdopia.com

About Nexus Venture Partners:

Nexus Venture Partners is one of the Top Venture Capital Firms in India focused on investing in innovative early to growth stage companies with a strong India connection. It has recently been named as one of only two firms from India in the Red Herring Top 100 Global Venture Capital firms. Started in 2006, Nexus Venture Partners is a group of successful entrepreneurs with extensive investing experience in entrepreneurs in India and globally. Nexus truly understands the unique challenges faced by entrepreneurs and are aware that it takes more than capital for a company to succeed. Each entrepreneur Nexus partners with has access to the entire team in India and Silicon Valley for help in recruiting talent, forging new alliances, opening doors to new customers, shaping the strategy and connecting with best of breed advisors or board members. With funds of $320 million under management, Nexus has an active portfolio of over 20 companies. Nexus invests in companies across sectors – technology, consumer services, media, energy, agribusiness, outsourced services, internet and mobile. Some of the companies that Nexus has invested in include Komli (Internet ad network), Suminter (Organic farming), Dlight (Solar Lights), Kirusa (Voice SMS), DimDim (Open Source Web Conferencing), Mapmyindia (Digital Navigation), Unicon (Financial Services) and Netmagic (Internet managed service provider). Investors in Nexus include leading university endowments, foundations and sovereign funds. For more details please visithttp://www.nexusvp.com/

Vdopia (Business Wire India)
2009-07-20New Delhi, Delhi, India : Vdopia, the leading online and mobile video monetization player, announced the roll out of Talk2me Ad platform/unit, an innovative ad format from its VDO LAB (the research lab focussed on Online Video Advertising and innovation). This is part of Vdopia’s strategy to keep on adding innovations to its offerings on regular intervals. According to Ernst & Young, the online video advertisement industry is forecasted to grow at 300 percent in 2009 and Vdopia is poised to retain its leadership position through such innovations. This ad format enables the users to share the ads they like the most, and store them as well. One can fill in the enquiry form after the ad has played and can also replay the ad. In addition, this format also provides a detailed tracking of the campaign using Vdopia’s soon to be launched Performance Beyond Click metrics. Talk2me ad format would be available for brands both in the online and mobile space.

Talk2me ad, which can be shared with various groups on social networking and blogging sites, would automatically enhance the Brand value as it provides unmatched viral effect. The sharing of video on a user profile increases the life of the video ad to a longer span of time as the video ad gets posted on a user profile and can be seen multiple times.

These networking sites provide a driving mechanism to spread the ads among various groups thus reaching to a wide community and creating buzz in the minds of people. In addition, these ads can also be emailed individually to specific people and can further be networked to larger section of the group.

“The market expectation is high as the industry considers Vdopia as a benchmark in online and mobile video monetization space. In fact, the advertisers also consider Vdopia as the most potent partner to grab the attention of their audience. It is this recognition that motivates us to constantly innovate”, commented Srikanth Kakani, Founder, Vdopia Inc.

“We are proud of this important milestone, demonstrating our competency to provide superior user experience and enhanced return on investment to the brands. This is a significant value addition from our stable,” informed Saurabh Bhatia, Chief Business Officer—Vdopia Inc.

Till date, majority of the online and mobile ads have limited interactivity. The cost of adding interactivity through third party rich media ad serving companies is fairly high. In fact, the conventional static or any other media advertising do not match up with the Return on Investment that Talk2me Ads deliver. Vdopia breaks the rule here and will not charge anything extra for these features thereby making talk2me an excellent value proposition for the brand advertisers.

The user-friendly Talk2Me Ad format invite audiences to engage in additional advertiser content, For example an auto maker could use the format to present various links within the ad with several link choices such as 1) explore the entertainment system and view a demo of the DVD player; 2) watch a Consumer’s Report video comparing this model to others in the same class; 3) Search the inventory and pricing of local dealers in the user’s area. 4) Ask for detailed information regarding the product / services he has seen in the ad. and 5) without even going to landing page, the user can also post a response by filling in the form after the ad has played.

Results of the beta test show triple digit lifts in established engagement metrics for Talk2Me Ads, including time spent, and click through rate. The multiple destinations or more than one landing page mechanism also helps in analyzing multi clicks and in mapping the user behaviour, yet another powerful feature of the new format, researched and developed by Vdopia’s VDO LAB.

About Vdopia, Inc

Vdopia is the world’s largest premium video advertising company. Initially focused on South Asians across the world, Vdopia delivers advertisers and publishers with industry-leading results due to its focus on premium audiences and premium content. Vdopia is the first video advertising company that has provided consistent monetization of online video content, which has resulted in massive growth in the amount of online video content across all leading South Asian websites. It recently launched iVdopia–its iPhone 3G ad platform and network. It has the widest range of engaging ad formats, including pre-application advertising videos, and for the first time, sponsorship to the iPhone. As the premium iPhone advertising platform and network, iVdopia provides application developers with a large inventory of brand advertisements and the ability to serve their own ad campaigns. While some ad networks use only banner ads, iVdopia supports the widest and most engaging ad formats, allowing brands to reach out to over 30 million iPhone and iPod touch users in the most immersive ways possible.

New Delhi, May 25, 2009: Ex CEO of Zee TV, Mr. Pradeep Guha has joined the Board of Advisors of Vdopia, leading online video monetization player and premium video advertising platform targeting the most responsive and affluent audiences across devices. Mr. Guha, who is also associated with many industry associations & companies in the field of advertising, marketing and media; brings with him more than three decades of Media experience.  

Pradeep Guha’s joining the Vdopia advisory Board will give tremendous boost to the market leader in online video advertising space. This industry veteran will help Vdopia forge new ties both with advertisers as well as with publishers.  

Today, the online media industry is recognizing Vdopia as the strategic partner in their “New Media” strategy. With its proprietary brand connect technology (patent pending), Vdopia is already providing online video monetization solutions to premium publishers like NDTV Group, India Today Group, web 18 group, Sify, Rediff, Indian express and many more. Vdopia has also launched iVdopia—iPhone 3 G Ad platforms and network, which has the unprecedented ability to connect Advertisers with 30 million Engaged iPhone and iPod, touch users.  

“Mr. Guha’s experience in media across various companies and segments will provide our company the depth and his direction will help us to achieve greater success and faster growth. His insights will add tremendous value to our organization,” Mr. Saurabh Bhatia, Global CBO & MD, Vdopia India.  

“Vdopia is the Market leader in Online Video monetization space. I really like the business model and the passion within the team. I am looking forward to work with them very closely and take the company to the next level. They already have tie ups with media companies & advertisers. I look forward to further strengthen these ties.” commented Mr. Pradeep Guha.  

Currently a Venture Advisor at Nexus India Capital, Mr. Guha’s contribution in showcasing India’s advertising to the World began with his initiative to get India empanelled at the Cannes Advertising Festival. As an Executive Committee Member of the Advertising Council of India, he is the official representative to the Asian Federation of Advertising Associations and is the current Vice Chairman of the Federation. His three years tenure with Zee Network saw the pioneer television brand revived from its inertia into resuming its original mantle of glory as a close contender for the numero uno position in the transient world of TV channel supremacy. Prior to this, Mr. Guha was the President and Director of the Times of India Group and he was successfully turnaround the Group’s flagship newspaper and magazine brands. His brand-oriented sales approach that focused on value addition and volume increase with equal aplomb. 

About Vdopia, Inc

Vdopia is the world’s largest premium video advertising company. Initially focused on South Asians across the world, Vdopia delivers advertisers and publishers with industry-leading results due to its focus on premium audiences and premium content. Vdopia is the first video advertising company that has provided consistent monetization of online video content, which has resulted in massive growth in the amount of online video content across all leading South Asian websites. It recently launched iVdopia–its iPhone 3G ad platform and network. It has the widest range of engaging ad formats, including pre-application advertising videos, and for the first time, sponsorship to the iPhone. As the premium iPhone advertising platform and network, iVdopia provides application developers with a large inventory of brand advertisements and the ability to serve their own ad campaigns. While some ad networks use only banner ads, iVdopia supports the widest and most engaging ad formats, allowing brands to reach out to over 30 million iphone and ipod touch users in the most immersive ways possible.  

Headquartered in Silicon Valley, Vdopia is a venture-backed company founded by Stanford and IIT graduates with extensive technology and media experience. The company has sales and development offices in San Jose, CA, New York, NY; Gurgaon and Mumbai, India.

The iVdopia iPhone 3G ad network and platform packs unprecedented ability to connect advertisers with engaged iPhone users

Vdopia, a premium advertising network, has announced the launch of iVdopia, its iPhone 3G ad platform and network.

As the premium iPhone advertising platform and network, iVdopia provides application developers with a large inventory of brand advertisements and the ability to serve their own ad campaigns. While some ad networks use only banner ads, iVdopia supports the widest and most engaging ad formats, allowing brands to reach out to users in the most immersive ways possible. Pre-app video, logo placement, banner ads – and, for the first time, sponsorship ads to the iPhone applications are available. The 5 to 10 second videos that run while the application loads can also be tapped to allow the user to see a mini Web page, watch another video and place a call – all making the advertisement more interactive.

iVdopia has an advertising platform and an extensive ad network through Vdopia’s BrandConnect Ads. The company’s proprietary technology delivers industry-leading CPMs – an unprecedented value to large brand advertisers and application developers alike. iVdopia is unique in that it enables complete analytics for both applications and advertisements, including information on how many times an application or advertisement reaches users, how long users stay engaged and how many times they play ads.

“The launch of iVdopia enables Vdopia to extend its reach through the iPhone 3G advertising network,” says Vdopia founder Srikanth Kakani. “iVdopia focuses on providing the best experience to both brands and users by enabling the most advanced caching algorithms for uninterrupted user experience and lower ad latencies. Vdopia has experience delivering scalable campaigns for brands such as eBay, Nokia, Samsung among others in the online space. iVdopia is generating even greater response from the top brands in the US.”

iPhone advertising already has a higher engagement and recall because visuals on the portable device are helping to make it the go-to gadget for entertainment, games and sharing. This has created an opportunity for effective branding experience – and even greater potential ROI – with its captive audience. iPhone 3G ads through iVdopia will tap the 12 million iPhone users who have so far downloaded 500 million applications.

About Vdopia:

Vdopia was founded by Stanford and IIT graduates with extensive technology and media experience with companies, including Time Warner, HP, Nvidia and others. Headquartered in Silicon Valley, the company has sales and development offices in San Jose, CA, New York, NY, and Mumbai and Gurgaon, India.

The already highly profitable company is backed by such respected international investors as Nexus Capital. Vdopia counts influential advisors such as Deepak Bhagat, who has held senior leadership roles at Sun Microsystems and Hewlett-Packard, and Rajeev Motwani, who has been on the advisory boards of Google and Facebook and is a professor of computer science at Stanford University.