Tata Teleservices, Future Group Launch T24 GSM Mobile Service

Andhra Pradesh is First Telecom Circle to ‘Go Live’

  • Strategic alliance brings the unique marketing concept of ‘Retailer-Telco Partnership’ to India—for the first time, ever
  • T24 offers innovative and first-of-its-kind value propositions to telecom customers in the country—‘Shop More, Talk More’ and ‘Talk More, Shop More’
  • New Brand T24 to have a pan-India presence in Financial Year 2010-11 itself
  • Tata Teleservices Limited, the country’s youngest and fastest-growing pan-India dual-technology telecom operator, and Indian retail giant Future Group today announced the launch of mobile telephony services under the brand name T24 on the GSM platform. The exciting new service was commercially launched at a press conference jointly addressed by TTSL Managing Director Anil Sardana and Future Group Chief Executive Officer Kishore Biyani in Hyderabad.

    The companies had unveiled Brand T24 after signing a strategic alliance in February this year. (more…)

    Tata Teleservices Unveils Tata Walky FM

    • Swanky new phone is an industry-first in the Indian wireless market
    • Stylish and feature-loaded cordless phone with in-built FM stereo

    Continuing its thrust to ring in innovative and differentiated product and service offerings, Tata Teleservices Limited (TTSL), India’s fastest-growing pan-India dual-technology telecom service provider, today announced the launch of Tata Walky FM, a stylish cordless phone with in-built FM stereo. The Tata Walky FM, available to both post-paid and pre-paid subscribers, combines the benefit of a wireless device offering complete freedom while you talk and an FM device with stereo sound—adding yet another innovative and customized solution to TTSL’s expanding product portfolio. (more…)

    Virgin Mobile Slashes Local Call Rates to Half on GSM All Local Calls At 1p/2Sec With A Pack of Rs. 45

    Virgin Mobile Slashes Local Call Rates to Half on GSM All local calls at 1p/2sec with a pack of Rs. 45

    Virgin Mobile India, the only youth focused mobile service brand in India has today introduced a pocket friendly local calling pack for all its GSM subscribers. Industry’s friendliest local pack of Rs.45 offers calls to any local number at just 1paise/2seconds. This pack comes with a validity of 30 days and is available across Karnataka, Andhra Pradesh, Chennai, Tamil Nadu, Kerala, Orissa, Mumbai and Maharashtra circles.

    Virgin Mobile GSM Pocket Friendliest pack at a glance:

    • What do you shell out?: Rs.45
    • What is the return? 1p/2 sec for calling any local number. Now, call your friends at just ½ the price
    • Who all can avail?: Virgin Mobile GSM users
    • Available in all eight GSM circles on both minute and second billing (more…)

    Hear the Latest Cricket Scores On Your Tata Indicom Phone

    Tata Indicom has launched yet another innovative value added service – Tata Indicom subscribers can set the latest cricket scores as their Welcome Tunes.

    Now you can catch the latest cricket match scores even if you do not have access to TV, internet, or radio. Just call your pal’s Tata Indicom number and hear updated cricket scores, wherever you are. So, when you call a Tata Indicom subscriber during an ongoing match, the current match scores will be played as the welcome tune. To activate this welcome tune, dial 12800666 from your Tata Indicom mobile.

    Shashank Pore, AVP, Marketing – Tata Indicom, Tata Teleservices (Maharashtra) Limited said, “Based on customer insight, we launched this innovative service. Latest cricket scores as a welcome tune is a novel service that will be valued by cricket loving subscribers. With various cricket matches currently underway, we believe that this is a unique service that will entice many consumers!”

    Tata Teleservices (Maharashtra) Limited races on with ‘Tata Photon+’ in Pune

    – Mobile Broadband Service

    Attractively priced at just Rs.2299/-
    Speeds up to 20 times faster than the current wireless mobile technologies
    Enriches experience of wireless access across business and infotainment sectors
    Product range catering to both retail consumers and business segments

    After the successful launch of Tata Photon+ in Mumbai, Nagpur, Nashik, Kolhapur and Goa, Tata Teleservices (Maharashtra) Limited (TTML) today launched the Tata Photon+, the new wireless solution that enables mobile broadband service, in Pune. The Tata Photon+ service will be accessible via both USB Modems and Routers, catering to consumer and business segments.
    The Tata Photon+ mobile broadband service is 20 times faster than the existing mobile wireless technology, and is offered on the congestion–free Tata Indicom network (as reported by the Telecom Regulatory Authority of India (TRAI), also rated as the best wireless network in independent surveys conducted by TRAI.

    The Tata Photon+ internet access service allows customers to be always-on, and provides faster access to e-mail, large file transfers, large presentations and superior experience of audio and video streaming. It is compatible with both laptops and desktop PCs. The service is being launched with attractive tariff plans.

    “With the rise of internet penetration in India, the awareness of and demand for wireless internet connectivity is increasing rapidly; and with computer and laptop sales showing exponential growth in the business and retail segments, there is a huge demand for mobile broadband service and applications enabled by high-speed connectivity. Tata Photon+ is ideally suited to meet these requirements. As market leaders in the wireless data connectivity space with our pioneering Plug2Surf products, we understand the data needs of our customers, and with Tata Photon+, we are confident of satisfying the challenging data communication requirements of our customers and continue to provide them with an edge in service experience. It also gives us immense pleasure in introducing Tata Photon TV to Pune customers,” said Raja Srinivas, Senior Vice President, Strategy and Special Projects, Tata Teleservices (Maharashtra) Limited.

    Tata Photon+, the new, hip and portable, plug and play device offers convenience, portability and super fast downloading capabilities. Internet access on Tata Photon+ devices is available in India on the Tata Indicom CDMA 1x network.

    Tata Photon+ subscribers can also watch live television on their laptops while on the move and also on their personal computers while at home and at office, via the Photon TV application. An industry-first service built on the country’s fastest mobile broadband service – Tata Photon+.

    Tata Docomo Introduces Industry First Rollover Plan

    A plan that offers Rollover of unused talk time to a Quarter for its Enterprise Customers

    TATA DOCOMO, the GSM brand of Tata Teleservices Limited, today launched a tariff plan for its enterprise customers called ‘Rollover Plan’ (RO Plan). Under the RO plan, customers pay by the month and enjoy the facility of carrying forward their unused free talk time and SMS for a period of 3 months.

    Rollover plan creates a new paradigm in the telecom industry where the month gets extended to 90 days. This is in line with TATA Teleservices DNA of creating unique value proposition for its customers like Pay Per Second, Pay Per Call and NOW ‘Rollover Plan’.

    Speaking on the launch, Mr Anil Sardana, Managing Director, Tata Teleservices Limited, said, “TTSL has always been the undisputed leader by launching innovative tariff concepts like Pay Per Second & Pay Per Call in the Indian telecom industry and today I am proud to say that we are launching yet another industry first—The ROLLOVER Plan, exclusively for our Tata DOCOMO Enterprise Customers.”
    “Innovation in tariff alone doesn’t give any operator a runaway success—it is understanding the nuances of customer usage patterns and integrating customer needs and value propositions into our product strategy that are key to a sustainable business model. Taking the first mover advantage, we have consolidated an aggressive proposition that offers transparent tariff along with the facility of carrying forward of unused free usage for a period of 3 months—this feature will definitely benefit and interest our enterprise customers,” Mr Sardana further added.
    Under the offer, there are four variants of plans available RO 500, RO 799, RO 1000 and RO 1099 available at a monthly rental of Rs 500, Rs. 799, Rs. 1000 and Rs. 1099 respectively.
    The other highlight of the plan is that it extends the concept of ‘per-second’ billing. It also makes available the free usage in seconds. For example the RO 1099, offers 150000 seconds of free local calls and 72000 seconds of free STD calls per month thus offering its customers with complete transparency and unmatched benefits. The customers can carry forward the accumulated unused free talk time and free SMS each month, for a period of three consecutive months. The roll over benefit will be applicable for 8 consecutive cycles with each cycle comprising of 3 months.

    Tata Teleservices Leads in New Subscriber Additions in January, for the Sixth Consecutive Month

    . Crosses 60 million subscriber base and becomes the fifth-largest
    telecom service provider in the country
    . Company adds nearly 3 million subscribers in January
    Tata Teleservices Limited, India’s youngest and fastestgrowing
    pan-India dual-technology telecom service provider, emerged as the Number One
    telecom operator in the country for the sixth consecutive month in terms of new subscriber
    additions, adding more than 2.98 million subscribers in January 2010.
    Tata Teleservices Limited added 2,981,853 new subscribers in January 2010 from its CDMA and
    GSM operations put together. In December 2009 too, TTSL had showed a healthy growth in new
    subscriber additions, adding 3,336,476 new subscribers.
    Commenting on the landmark achievement, Mr Anil Sardana, Managing Director of Tata
    Teleservices Limited, said: “We thank and appreciate every subscriber’s faith in us as an
    efficient service provider, a quality that has led to TTSL emerging as the top grosser in the
    industry in terms of new subscriber additions. What makes this achievement especially
    momentous is that we have now led in new subscriber additions for six consecutive months,
    and have now emerged as the fifth-largest telecom operator in the industry, with over 60
    million subscribers. This bears testimony to the efforts that have been put into making our
    network and services the best in the industry and we will continue to innovate and provide
    world-class products and offerings to our subscribers.”
    TTSL added to its portfolio of offerings with the launch of a new mobile telephony brand T24
    on the GSM platform, in partnership with Future Group. The new brand, T24, will further
    enhance the company’s reach in the market and bring to subscribers several unique product
    innovations. “Coupled with offers such as Pay Per Call Flexi Plan from Tata Indicom and
    BuddyNet from Tata DOCOMO, as also the recent launch of Virgin Mobile’s GSM services, Tata
    Teleservices’ subscribers have the freedom to choose a plan and brand in accordance to their
    lifestyle and usage patterns, and stay connected at on the industry’s best network,” Mr
    Sardana added.
    About Tata Teleservices Limited
    Tata Teleservices Limited is one of India’s leading private telecom service providers, having a pan-India
    presence across all of India’s 22 telecom Circles. The company offers integrated telecom solutions to its
    customers under brands – Tata Indicom, Tata DOCOMO, Tata Photon and Tata Walky and uses both the CDMA
    and GSM technology platform(s) for its wireless networks. Tata Teleservices Limited, along with Tata
    Teleservices (Maharashtra) Limited, operates in more than 420,000 towns and villages across the country,
    serving nearly 60 million subscribers. After its collaboration with Japan’s NTT DOCOMO in November 2008,
    Tata Teleservices has so far launched GSM services under the Tata DOCOMO brand name in 15 telecom Circles,
    and the remaining part of the country is also expected to be covered shortly. The company recently launched
    a new brand on the GSM platform—T24—in partnership with Indian retail giant Future Group. Tata
    Teleservices’ bouquet of telephony services includes mobile services, wireless desktop phones, public booth
    telephony and Wireline services
    For details, visit www.tatateleservices.com, www.tataindicom.com and www.tatadocomo.com

    . Crosses 60 million subscriber base and becomes the fifth-largest telecom service provider in the country

    . Company adds nearly 3 million subscribers in January

    Tata Teleservices Limited, India’s youngest and fastestgrowing pan-India dual-technology telecom service provider, emerged as the Number One telecom operator in the country for the sixth consecutive month in terms of new subscriber additions, adding more than 2.98 million subscribers in January 2010.

    Tata Teleservices Limited added  2,981,853 new subscribers in January 2010 from its CDMA and GSM operations put together. In December 2009 too,  TTSL had showed a healthy growth in new subscriber additions, adding 3,336,476 new subscribers.

    Commenting on  the landmark achievement, Mr Anil Sardana, Managing Director of Tata Teleservices Limited, said: “We thank and  appreciate every subscriber’s faith in us as an efficient service provider, a quality that has led to TTSL emerging as the  top grosser in the industry in terms of new subscriber additions. What makes this achievement especially momentous  is that we have now led in new subscriber additions for six consecutive months, and have now emerged as the fifth- largest telecom operator in the industry, with over 60 million subscribers. This bears testimony to the efforts that have  been put into making our network and services the best in the industry and we will continue to innovate and provide world-class products and offerings to our subscribers.”

    TTSL added to its portfolio of offerings with the launch of a new mobile telephony brand T24 on the GSM platform, in partnership with Future Group. The new brand, T24, will further enhance the company’s reach in the market and bring to subscribers several unique product innovations. “Coupled with offers such as Pay Per Call Flexi Plan from Tata Indicom and BuddyNet from Tata DOCOMO, as also the recent launch of Virgin Mobile’s GSM services, Tata Teleservices’ subscribers have the freedom to choose a plan and brand in accordance to their lifestyle and usage  patterns, and stay connected at on the industry’s best network,” Mr Sardana added.

    About Tata Teleservices Limited
    Tata Teleservices Limited is one of India’s leading private telecom service providers, having a pan-India presence across all of India’s 22 telecom Circles. The company offers integrated telecom solutions to its customers under brands – Tata Indicom, Tata DOCOMO, Tata Photon and Tata Walky and uses both the CDMA and  GSM technology platform(s) for its wireless networks. Tata Teleservices Limited, along with Tata Teleservices  (Maharashtra) Limited, operates in more than 420,000 towns and villages across the country, serving nearly 60  million subscribers. After its collaboration with Japan’s NTT DOCOMO in November 2008, Tata Teleservices has so far launched GSM services under the Tata DOCOMO brand name in 15 telecom Circles, and the remaining part of the  country is also expected to be covered shortly. The company recently launched a new brand on the GSM platform— T24—in partnership with Indian retail giant Future Group. Tata Teleservices’ bouquet of telephony services includes  mobile services, wireless desktop phones, public booth telephony and Wireline services
    For details, visit www.tatateleservices.com, www.tataindicom.com and www.tatadocomo.com

    Mobile Friendship Express!!Tata Docomo Launches BuddyNet

    BuddyNet is a NATIONAL COMMUNITY (CUG) that allows customers to add unlimited friends from anywhere in India.
    Local calls to BuddyNet customers (within circle) at 1 paisa for 6 seconds and national calling to BuddyNet Customers (Other circle members) at 1 paisa for 2 seconds
    Free trial period of 30 days for existing customers
    50 free SMS to send invites to friends to join BuddyNet
    Yet another industry first, doing the new, TATA DOCOMO, the GSM brand of Tata Teleservices Limited, introduced path-breaking initiative, “BuddyNet” for all its prepaid subscribers across launch circles. First of its kind, BuddyNet allows Tata DOCOMO prepaid subscribers to create and keep in touch within their community at unbeatable tariffs. What is new – BuddyNet can create a community of as many friends, there is no restriction, anywhere across India.
    To avail the offer, existing customer simply needs to send SMS “JOIN” to 121 and start enjoying preferential tariffs as low as 1paisa for 6 seconds on Local calls and 1 paisa for 2 seconds on STD calls. The subscriber will be charged a nominal rent of Rs. 7 per week for BuddyNet subscription. To know more about BuddyNet, there is a rent free trial period until 31st January 2010. What’s more you also get 50 SMS free to invite your friends to join BuddyNet!
    As part of introductory offer for new prepaid subscribers, Tata DOCOMO subscribers will have to buy first recharge voucher priced at Rs. 56 and they will get 60 days free trial period. Post the trial period is over, subscribers will be charged Rs 7 rent per week. There are other complimentary benefits offered to new customers – on recharge of 56 they would also get inbuilt talk time of Rs 40.
    Breaking the paradigm of limiting access to only 3 or 5 friends on traditional Friends and Family concept, Mr. Gurinder Singh Sandhu, Senior Vice-President, GSM Marketing, Tata DOCOMO said, “With the launch of Buddynet concept we are once again changing the rules of the game. Why restrict access to 3 to 5 within the community when you can Do More! BuddyNet will give the customers the choice to stay connected with their friends and family not just locally but anywhere in India with our competitive tariffs. DOCOMO stands for new and with each new segmented approach we will continue to innovate and encourage customers to Do The New and Do More with their life.”
    About Tata Teleservices Limited
    Tata Teleservices Limited is one of India’s leading private telecom service providers, having a pan-India presence across all of India’s 22 telecom Circles. The company offers integrated telecom solutions to its customers under the Tata Indicom, Tata DOCOMO, Photon and Walky brands, and uses both the CDMA and GSM technology platform(s) for its wireless networks. Tata Teleservices Limited, along with Tata Teleservices (Maharashtra) Limited, operates in more than 350,000 towns and villages across the country. In November 2008, Tata Teleservices entered into an agreement with Japanese telecom major NTT DOCOMO, and this transaction marks a key step in the strategic evolution of Tata Teleservices Limited. Tata DOCOMO has so far launched GSM services in 15 telecom Circles, and the remaining part of the country is also expected to be covered shortly. In December 2008, Tata Teleservices announced a unique reverse equity swap strategic agreement between its fully-owned telecom tower subsidiary—Wireless TT Info-Services Limited—and Quippo Telecom Infrastructure Limited, thereby becoming the largest independent entity in this space. Tata Teleservices’ bouquet of telephony services includes mobile services, wireless desktop phones, public booth telephony and Wireline services.
    For details, visit www.tatateleservices.com, www.tataindicom.com, and www.tatadocomo.com
    • BuddyNet is a NATIONAL COMMUNITY (CUG) that allows customers to add unlimited friends from anywhere in India.
    • Local calls to BuddyNet customers (within circle) at 1 paisa for 6 seconds and national calling to BuddyNet Customers (Other circle members) at 1 paisa for 2 seconds
    • Free trial period of 30 days for existing customers
    • 50 free SMS to send invites to friends to join BuddyNet

    Yet another industry first, doing the new, TATA DOCOMO, the GSM brand of Tata Teleservices Limited, introduced path-breaking initiative, “BuddyNet” for all its prepaid subscribers across launch circles. First of its kind, BuddyNet allows Tata DOCOMO prepaid subscribers to create and keep in touch within their community at unbeatable tariffs. What is new – BuddyNet can create a community of as many friends, there is no restriction, anywhere across India.

    To avail the offer, existing customer simply needs to send SMS “JOIN” to 121 and start enjoying preferential tariffs as low as 1paisa for 6 seconds on Local calls and 1 paisa for 2 seconds on STD calls. The subscriber will be charged a nominal rent of Rs. 7 per week for BuddyNet subscription. To know more about BuddyNet, there is a rent free trial period until 31st January 2010. What’s more you also get 50 SMS free to invite your friends to join BuddyNet!

    As part of introductory offer for new prepaid subscribers, Tata DOCOMO subscribers will have to buy first recharge voucher priced at Rs. 56 and they will get 60 days free trial period. Post the trial period is over, subscribers will be charged Rs 7 rent per week. There are other complimentary benefits offered to new customers – on recharge of 56 they would also get inbuilt talk time of Rs 40.

    Breaking the paradigm of limiting access to only 3 or 5 friends on traditional Friends and Family concept, Mr. Gurinder Singh Sandhu, Senior Vice-President, GSM Marketing, Tata DOCOMO said, “With the launch of Buddynet concept we are once again changing the rules of the game. Why restrict access to 3 to 5 within the community when you can Do More! BuddyNet will give the customers the choice to stay connected with their friends and family not just locally but anywhere in India with our competitive tariffs. DOCOMO stands for new and with each new segmented approach we will continue to innovate and encourage customers to Do The New and Do More with their life.”

    About Tata Teleservices Limited

    Tata Teleservices Limited is one of India’s leading private telecom service providers, having a pan-India presence across all of India’s 22 telecom Circles. The company offers integrated telecom solutions to its customers under the Tata Indicom, Tata DOCOMO, Photon and Walky brands, and uses both the CDMA and GSM technology platform(s) for its wireless networks. Tata Teleservices Limited, along with Tata Teleservices (Maharashtra) Limited, operates in more than 350,000 towns and villages across the country. In November 2008, Tata Teleservices entered into an agreement with Japanese telecom major NTT DOCOMO, and this transaction marks a key step in the strategic evolution of Tata Teleservices Limited. Tata DOCOMO has so far launched GSM services in 15 telecom Circles, and the remaining part of the country is also expected to be covered shortly. In December 2008, Tata Teleservices announced a unique reverse equity swap strategic agreement between its fully-owned telecom tower subsidiary—Wireless TT Info-Services Limited—and Quippo Telecom Infrastructure Limited, thereby becoming the largest independent entity in this space. Tata Teleservices’ bouquet of telephony services includes mobile services, wireless desktop phones, public booth telephony and Wireline services.

    For details, visit www.tatateleservices.com, www.tataindicom.com, and www.tatadocomo.com

    Tata Docomo Partners With Gemalto

    TATA DOCOMO, the GSM brand of Tata Teleservices Limited, India’s fastest-growing pan-India dual-technology telecom service provider, today announced its partnership with Gemalto, the world leader in digital security. Gemalto, with its MNO Portal Management Solution, has enabled a simple way to deliver services that will simplify usage and enable TATA DOCOMO to provide a unique service interface and user experience. Gemalto’s offering will help further liberate customers from remembering complicated codes and configuring services each time a user changes his mobile handset.
    The Gemalto solution provides TATA DOCOMO subscribers with easy-to-navigate menus that enable them to enjoy a wide range of value-added services (VAS) with unprecedented convenience, using any type of mobile phone. With services located on the SIM, the user can easily browse through his service menu and launch the service on his handset with a simple click. What’s more, an intelligent systems helps Tata DOCOMO keep track of user preference and choice and a content gateway at operators end ensures that regular content update in real time. For e.g. if the user selects an ongoing India Sri Lanka Cricket series as an option, then the user will receive all the related content on his mobile phone without having to stream the news from the menu service tab.
    TATA DOCOMO subscribers benefit from innovative services including mobile banking, mobile chatting and information on demand, through a user-friendly interface. They can also customize their mobile phone with wallpapers and ringtones, and enjoy games and infotainment. Users are offered to choose between Hindi and English when activating the service.
    “We were looking for a reliable partner, with the expertise and capability to implement such a large-scale project,” Mr GurinderSingh Sandhu, Head of Marketing at TATA DOCOMO, said. “Gemalto was able to keep up the challenge and we are very pleased that the deployment of our new services was completed in a timely manner.”
    “We aim to support our clients in the roll out of quality new services, while simultaneously simplifying access to these services for their subscribers,” said Mr Tan Teck Lee, President, Gemalto Asia. “Gemalto is proud to have once again demonstrated its commitment to working closely with operators willing to bring more simplicity and convenience to their subscribers.”
    About Tata Teleservices Limited
    Tata Teleservices Limited is one of India’s leading private telecom service providers, having a pan-India presence across all of India’s 22 telecom Circles. The company offers integrated telecom solutions to its customers under brands – Tata Indicom, Tata DOCOMO, Tata Photon and Tata Walky and uses both the CDMA and GSM technology platform(s) for its wireless networks. Tata Teleservices Limited, along with Tata Teleservices (Maharashtra) Limited, operates in more than 420,000 towns and villages across the country, serving over 60 million subscribers. After its collaboration with Japan’s NTT DOCOMO in November 2008, Tata Teleservices has so far launched GSM services under the TATA DOCOMO brand name in 15 telecom Circles, and the remaining part of the country is also expected to be covered shortly. The company recently launched a new brand on the GSM platform—T24—in partnership with Indian retail giant Future Group. Tata Teleservices’ bouquet of telephony services includes mobile services, wireless desktop phones, public booth telephony and Wireline services

    For details, visit www.tatateleservices.com, www.tataindicom.com and www.tatadocomo.com

    · Offers differentiated solutions with emphasis on consumer experience

    · Apps and services on SIM benefit customers and simplify mobile usage

    · Services located in SIM and not on device—increasing security aspects

    TATA DOCOMO, the GSM brand of Tata Teleservices Limited, India’s fastest-growing pan-India dual-technology telecom service provider, today announced its partnership with Gemalto, the world leader in digital security. Gemalto, with its MNO Portal Management Solution, has enabled a simple way to deliver services that will simplify usage and enable TATA DOCOMO to provide a unique service interface and user experience. Gemalto’s offering will help further liberate customers from remembering complicated codes and configuring services each time a user changes his mobile handset.

    The Gemalto solution provides TATA DOCOMO subscribers with easy-to-navigate menus that enable them to enjoy a wide range of value-added services (VAS) with unprecedented convenience, using any type of mobile phone. With services located on the SIM, the user can easily browse through his service menu and launch the service on his handset with a simple click. What’s more, an intelligent systems helps Tata DOCOMO keep track of user preference and choice and a content gateway at operators end ensures that regular content update in real time. For e.g. if the user selects an ongoing India Sri Lanka Cricket series as an option, then the user will receive all the related content on his mobile phone without having to stream the news from the menu service tab.

    TATA DOCOMO subscribers benefit from innovative services including mobile banking, mobile chatting and information on demand, through a user-friendly interface. They can also customize their mobile phone with wallpapers and ringtones, and enjoy games and infotainment. Users are offered to choose between Hindi and English when activating the service.

    “We were looking for a reliable partner, with the expertise and capability to implement such a large-scale project,” Mr GurinderSingh Sandhu, Head of Marketing at TATA DOCOMO, said. “Gemalto was able to keep up the challenge and we are very pleased that the deployment of our new services was completed in a timely manner.”

    “We aim to support our clients in the roll out of quality new services, while simultaneously simplifying access to these services for their subscribers,” said Mr Tan Teck Lee, President, Gemalto Asia. “Gemalto is proud to have once again demonstrated its commitment to working closely with operators willing to bring more simplicity and convenience to their subscribers.”

    About Tata Teleservices Limited

    Tata Teleservices Limited is one of India’s leading private telecom service providers, having a pan-India presence across all of India’s 22 telecom Circles. The company offers integrated telecom solutions to its customers under brands – Tata Indicom, Tata DOCOMO, Tata Photon and Tata Walky and uses both the CDMA and GSM technology platform(s) for its wireless networks. Tata Teleservices Limited, along with Tata Teleservices (Maharashtra) Limited, operates in more than 420,000 towns and villages across the country, serving over 60 million subscribers. After its collaboration with Japan’s NTT DOCOMO in November 2008, Tata Teleservices has so far launched GSM services under the TATA DOCOMO brand name in 15 telecom Circles, and the remaining part of the country is also expected to be covered shortly. The company recently launched a new brand on the GSM platform—T24—in partnership with Indian retail giant Future Group. Tata Teleservices’ bouquet of telephony services includes mobile services, wireless desktop phones, public booth telephony and Wireline services

    For details, visit www.tatateleservices.com, www.tataindicom.com and www.tatadocomo.com

    T24: Tata Teleservices In Strategic Partnership With Future Group

    Tata Teleservices Limited, the country’s youngest and fastest-growing pan-India dual-technology telecom operator, has entered into a strategic partnership agreement with Indian retail giant Future Group, to offer mobile telephony services under a new brand name—T24—on the GSM platform. The exciting new brand was unveiled at a press conference jointly addressed by TTSL Managing Director Anil Sardana and Future Group Chief Executive Officer Kishore Biyani.

    Tata Teleservices Limited will commence the commercial launch of GSM operations under the brand name T24 shortly, starting with the telecom Circles in South India.

    “This is a unique marketing alliance between a retailer and a telecom operator in India, and offers us direct access to millions of Future Groupcustomers through its widespread retail presence across India,” Mr Anil Sardana said. “T24 stands for Talk 24, and is a natural choice of brand-name for us in this unique partnership, one that it will provide customerswith a dual advantage all 24 hours of the day—‘Shop More, Talk More’ and ‘Talk More, Shop More’. T24 is yet another compelling offering from the House of Tatas, in keeping with Tata Teleservices Limited’s stated objective of constantly innovating to redefine the telecom experience in the country,” he added.

    “I am delighted at this partnership with Tata Teleservices Limited. The T24 service is a unique offering which is innovative yet simple and providescustomers a powerful value proposition,” Mr Kishore Biyani, Chief Executive Officer of Future Group, said. “Customers will get shopping  benefits for talking, and talk-time benefits each time they shop. This would also reinforce our presence in the consumption space—in keeping with Future Group’s vision of offering a unique shopping experience to our loyalcustomers, cutting across product and industry categories,” he added.

    Under the partnership agreement , Future Group will sell TTSL GSM connections under the T24 brand-name to customers visiting its retail outlets across all formats and locations. This coming together of India’s leading telecom operator and the country’s leading player in the consumption space will offer a unique customer proposition—a talk-time offering, cross-bundled with other consumption categories.

    About Tata Teleservices Limited
    Tata Teleservices Limited is one of India’s leading private telecom service providers, having a pan-India presence across all of India’s 22 telecom Circles. The company offers integrated telecom solutions to its customersunder the brands Tata Indicom, Tata DOCOMO, Virgin Mobile, Tata Photon and Tata Walky—and uses both the CDMA and GSM technology platform(s) for its wireless networks. Tata Teleservices Limited, along with Tata Teleservices (Maharashtra) Limited, operates in more than 420,000 towns and villages across the country, serving nearly 60 million subscribers. After its collaboration with Japan’s NTT DOCOMO in November 2008, Tata Teleservices has so far launched GSM services under the TATA DOCOMO brand name in 15 telecom Circles, and the remaining part of the country is also expected to be covered shortly. Tata Teleservices’ bouquet of telephony services includes mobile services, wireless desktop phones, public booth telephony and Wireline services.
    For details, visit www.tatateleservices.com, www.tataindicom.com and www.tatadocomo.com

    About Future Group
    Future Group, led by its founder and Group CEO, Mr Kishore Biyani, is one of India’s leading business houses with multiple businesses spanning across the consumption space. While retail forms the core business activity of Future Group, group subsidiaries are present in consumer finance, insurance, brand development, retail real estate development , retail media, logistics and information technology  and services. Led by its flagship enterprise, Pantaloon Retail, the group operates close to 15 million square feet of retail space in 73 cities and towns and 65 rural locations across India. Headquartered in Mumbai (Bombay), Pantaloon Retail employs around 25,000 people and is listed on the Indian stock exchanges. The company follows a multi-format retail strategy that captures almost the entire consumption basket of Indian customers. In the lifystyle segment, the group operates Pantaloons, a fashion retail chain and Central, a chain of seamless malls. In the value segment, its marquee brand, Big Bazaar is a hypermarket format that combines the look, touch and feel of Indian bazaars with the choice and convenience of modern retail.

    The group’s speciality retail formats sportswear retailer, Planet Sports, electronics retailer eZone, home improvement chain Home Town and rural retail chain Aadhaar, among others. It also operates popular shoppingportal www.futurebazaar.com.

    Future Capital Holdings, the group’s financial arm, operates a consumer finance arm with branches in 150 locations. Other group companies include, Future Generali—the group’s insurance venture in partnership with Italy’s Generali Group; Future Brands—a brand development and IPR company, Future Supply Chains; providing logistics and distribution solutions to group companies and business partners Future Media; a retail media initiative; and Future Knowledge Services – for information technology and services. Future Group’s joint venture partners include, US-based stationery products retailers, Staples and Middle East-based Axiom Communications. Future Group believes in developing strong insights on Indian consumers and building businesses based on Indian ideas, as espoused in the group’s core value of ‘Indian-ness.’

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