Tata Indicom Launches ‘SMS Express’ Offer for Pre-paid Customers

A unique offer which clubs free 100 national SMSes per day for a period of 60 days

Alcatel OT-255C, stylish qwerty keypad handset comes with a unique ‘Quick SMS composer launch key’

Tata Indicom, the CDMA brand of Tata Teleservices Limited (TTL), today announced the launch of a special ‘SMS Express’ offer for its new pre-paid customers across circles. Under this offer, when one purchases the SMS Express (Alcatel OT-255C) handset and recharges with First Recharge Voucher (FRC) of Rs 55, customers will get free 100 national SMSes every day for the next 60 days. Additionally, they will also get talk time worth Rs 29/-. Post exhausting the free SMSes, customers will be charged 50 paise per SMS for all SMSes and all national calls will be charged at 1 paise/second. A FREE starter kit will be available on the purchase of each Alcatel SMS Express handset along with which the benefits of FRC 55 can be utilized.

“We at Tata Indicom understand that our customers want to constantly stay connected with their peers and are always looking for best value deals. With the launch of SMS Express offer, we want to surprise our customers by clubbing a stylish, functionally rich and attractive handset priced at Rs 1149/- with an unmatched deal of FRC 55 which offers free 100 national SMSes everyday for the next 60 days. With the perfect blend of style, substance and additional value, I am sure that our latest offer will provide cost-effective and hassle-free mobility experience to all our new pre-paid customers,” Mr. Vineet Bhatia, Circle Operating Officer Delhi & NCR and Head North Region, Tata Indicom said. (more…)

Now, Tata Indicom Customers Can Enjoy Extra Talk Time with Every Boundary or Six Hit by India at ICC World Cup FINALS

Tata Indicom, the CDMA brand of Tata Teleservices Limited, has announced a special World Cup offer on RCV 150/- for all the cricket lovers/fans across the country. Under this offer, new and existing pre-paid customers can avail the benefit of extra talk time while Indian cricket team score a boundary. Re 1/- will be credited in the account of the customer each time India hits a four and a sixer against Sri Lanka in the final match of World Cup 2011. Additionally, customers will also get core talk time worth Rs 135/- on the same recharge without any service tax or processing fee being deducted from the recharge value.

“Our offer is an endeavor to multiply the excitement attached to ICC Cricket World Cup 2011. We encourage not only our customers but all the Indians to support and cheer for their country. We are confident that our offer will be successful in making the match even more interesting and memorable as our customers will benefit with each fours and sixes hit by the Indian team.” Mr. Vineet Bhatia, Circle Operating Officer Delhi & NCR and Head North Region, said.

This offer is valid for all the Tata Indicom pre-paid customers (excluding pay per call plan customers) till 2 April 2011 (till 2pm).

Tata Indicom Introduces ‘ULTA SMS Pack’ Offer For Its Pre-paid Customers

After the successful launch of Ulta Plan, Tata Indicom, the CDMA brand of Tata Teleservices Limited (TTL), has introduced another unique ‘ULTA SMS PACK’ for its pre-paid customers across India. Now, communicate without speaking as ULTA SMS PACK’ allow customers to send all STD SMSes at 5paise/SMS. With this new pack, customers will be able to send all local SMSes at 10paise/SMS, thereby making the cost of STD messaging actually, even less than the local messaging.

“Our pre-paid customers have high propensity to consume mobile services and are looking for solutions that give them the flexibility to use mobile services as per their need. It is a known fact that text messaging is the most widely used data application and our customers have a constant desire to connect & share with their large network of friends; peer group and family. It is used as an important device to lead a life of their choice”Mr. S Ramakrishna, Regional COO – South East, Tata Indicom said. (more…)

Tata Indicom & Fly Mobile Unveil CG588

QWERTY Device Supports Active CDMA-GSM SIM Combination

- New device is a social networking wonder with dual active-SIM capability
- CG588 combines sleek looks and seamless high-capacity wireless access
- Special offer from Tata Indicom on both voice & data—1 GB data free & 250 local On Net minutes, plus 250 local Off Net minutes and 250 SMS
- Introductory offer—2 GB Micro SD Card free (more…)

Tata Indicom launches Comedy Junction

Comedians like Raju Srivastav, Ehsaan Qureshi, Ranvir Shorey, Bhagwat Mann,

Suresh Albela jokes now available on Tata Indicom

Tata Indicom, the CDMA brand of Tata Teleservices Limited (TTSL), India’s fastest-growing pan-India dual-technology telecom service provider, has launched another interesting value-added service ‘Comedy Junction’ through its voice portal, for all the existing and potential prepaid and postpaid subscribers across India. It’s a unique service wherein, users can listen to renowned stand-up comedians like Raju Srivastava, Ehsaan Qureshi, Ranvir Shorey, Bhagwat Mann, Suresh Albela and many more by simply dialing the interactive voice portal 12903. Also, users can access various other categories such as Love Jokes, Pranks and Shayari, etc.  Customers can avail a trial period of 5 minutes absolutely free of cost to experience the service before subscribing for it. This service aims at providing a one stop super market for fun and entertainment to Tata Indicom users. It is available at a monthly subscription of Rs 30/- with toll free browsing of up to 60 minutes. (more…)

Tata Indicom Launches Emergency Services on Mobile

Launches ‘Doctor on Call’ Service to offer Consultation services for Acute and chronic emergency situations for all Tata Indicom and Tata Walky subscribers

In continuation of our efforts to make a difference using mobile technology, Tata Teleservices Limited today announced a unique service called Doctor on Call in partnership with Rx Healthcare Magic Pvt. Ltd. This service provides assistance under any medical emergency situations and also provides medical consultations. The calls for consultation are chargeable at Rs. 9/- per minute. (more…)


Virgin Mobile today made its entry into the data devices segment with the launch of vLink. The sleek white colored device priced at Rs 2100/- only will be the first in the data devices segment to offer style and dual purpose of CDMA USB Modem and 1 GB data storage. The uber cool vLink comes with all the drivers (no CD installation required) and one month free unlimited data usage. Virgin Mobile youth customers who do not want a cap on their data usage can now surf the internet anywhere with Virgin Mobile’s unlimited monthly data plan of Rs. 801/-. This is the most economical package available in the market offering a speed of upto 153 kbps. vLink is aimed at meeting the wireless connectivity needs of Indian youth who own laptops as well as PCs.

Text Box: vLink – sleek USB modem with wireless internet access and 1GB data storage space • 1 GB data storage space for storing music, videos, documents etc. • White coloured slim stylish device • Most attractive unlimited data plan in the market priced at Rs. 801 • One month free unlimited data usage with Rs. 99 starter kit; benefit of Rs 801 unlimited plan. • Plug and Play feature (No CD installation required.)

Elated to announce this new market foray, M.A. Madhusudan, Chief Executive Officer, Virgin Mobile India said, “With 44% of the total internet population in India within the age bracket of 19-24 years, web has become an integral part of youth’s lifestyle as they spend a significant amount of time online. As per industry estimates, out of the total PC sales in the country, 32% of the customers are still not connected to the Internet. Of the remaining 68%, only a small percentage has the flexibility of being mobile. vLink will offer instant connectivity on the move to the style conscious youth, be it students, professionals, SMBs or SOHOs. We have extended the functionality of a modem and clubbed it with data storage capability of upto 1GB. It is a carry-along device that will allow users to access internet anywhere as well as store their music, photos, videos etc.”

Commenting on vLink tariff plans, Deval Parikh, Chief Officer, Handset, VAS & Procurement, Virgin Mobile India said, “vLink comes with a starter kit of Rs. 99 which includes free unlimited promo data usage time of 30 days. We have launched two tariff plans for vLink: The Rs. 801/- monthly plan provides the user unlimited data usage per month, with no hidden costs or commitments. On purchase of vLink, the user gets the benefit of this plan for free in the first month of usage. In sync with Virgin Mobile’s philosophy of offering flexibility to its consumers, the second plan of Rs. 349/- offers the user benefit of rolling over unutilized balance to the next month. This is the first unutilized balance roll over facility for data usage in the Indian market. This plan comes at a competitive 25p/min peak hour rate and a 13p/min off peak hour rate**.” * Peak Time: 8 am-10 pm & Off Peak time: 10 pm-8 am

Tata Indicom launches QUICKFINDER A-GPS Service

India’s First Hybrid Location-Based Service for Individual Users and Enterprises

· Service leverages Qualcomm’s QPointTM solution and gpsOne® technology integrated into chipsets

· Provides reliable wireless navigation technologies for enriched service experience

· Vehicle and asset tracking applications for enterprise and business customers

New Delhi, 20 April 2008: Tata Teleservices Limited, India’s fastest-growing pan-India service provider, today announced the launch of a unique QUICKFINDER A-GPS (Assisted Global Positioning System) service. The first-of-its-kind location-based service will be available exclusively to Tata Indicom subscribers, and is powered by Qualcomm’s QPoint solution and gpsOne technology integrated into Qualcomm chipsets.

QUICKFINDER will deliver advanced location-based services, enabling consumers and enterprises to pin-point locations of interest or track vehicles and consignments from origin to destination in real time. With the launch of this revolutionary service, Tata Indicom subscribers will now be able to experience vastly improved, robust and powerful location-based applications on their mobile handsets and devices.

“QUICKFINDER will ride on the benefits of A-GPS technology and provide reliability and enhanced applications support to our location-based services. Our new offering is industry leading and offers far greater accuracy and real-time access, since it is based on a hybrid A-GPS and Next-Gen technology platform, riding on Tata Indicom’s robust CDMA network. The A-GPS service will use the most advanced positioning methodology to provide users with precise position information, including inside buildings and structures,” Mr. Anil Sardana, managing director of Tata Teleservices Limited, said. “At Tata Teleservices, our constant endeavor is to provide customers with advanced and rich wireless services, and this is evident with the deployment of our LBS solution.”

“Qualcomm is pleased to collaborate with Tata Teleservices for the launch of QUICKFINDER A-GPS service which is an industry-first and offers advanced location services experience to Indian consumers and enterprises,” said Kanwalinder Singh, Senior Vice President Qualcomm Inc and President of  Qualcomm India and South Asia. “QUICKFINDER leverages Qualcomm’s industry leading integrated gpsOne position-location technology and QPoint location solution to offer the most reliable location-based services in real time, working seamlessly in open, indoor and dense urban environments. As a technology partner, we also have extended our support towards network deployment, integration and end-to-end validation on Tata Teleservices’ robust CDMA network to ensure accurate location services for the Indian market.”

With TeleCommunication Systems’ Navigation and POI solutions powering the QUICKFINDER for End Users applications, TATA is able to offer an industry-proven set of A-GPS based applications” stated Drew Morin, Senior Vice President and CTO for TeleCommunication Systems, Inc.  “Consumers can easily find points of interest and quickly navigate to a destination from their precisely-located starting point. The TATA deployment also reflects TCS’ strength in precise location positioning infrastructure to support rapidly growing international carriers like Tata that desire the flexibility of a hosted environment.”

Traditional GPS services work best when the GPS antenna is visible to ‘Open Sky’ (at least three satellites), and can fail to determine the users ‘Position Fix’ if the antenna is not visible or is only partially visible. Furthermore, conventional GPS systems may take between one and 10 minutes for ‘First Position Fix’, even in the case of ‘Open Sky’. QUICKFINDER addresses these shortcomings with a hybrid system that uses both A-GPS and gpsOne technology to deliver fast and accurate results—the Tata Indicom A-GPS service will provide users with a ‘Position Fix’ in seconds and with accuracy up to and within 5-10 meters.

To begin with, Tata Indicom is launching QUICKFINDER service in Mumbai, Pune, Delhi, Kolkata, Bangalore, Chennai, Hyderabad, Jaipur and Ahmedabad.

Addressing the mass market segment, QUICKFINDER will be available on the following handsets to begin with, with more handsets to follow shortly:

§ Blackberry 8830 World Edition

§ MotoRAZR V3

Existing Tata Indicom MotoRAZR V3 and Blackberry 8830 World Edition subscribers in the above listed cities can also avail of QUICKFINDER service by getting their existing handset configuration upgraded. This facility is being extended free of cost.

The key benefits of QUICKFINDER A-GPS are:

§ Faster location acquisition: The A-GPS module, including hybrid technology capabilities, is able to get First Position Fix in seconds

§ Saves battery life: The A-GPS CDMA module has inbuilt GPS and CDMA capabilities, reducing the external hardware and power requirements and, hence, reducing the overall power usage and costs

§ Location acquisition indoors or in non-optimal environmental settings: The same handset with voice and data capability can be used for tracking applications (CDMA phone with a 6055 and above chipset offers A-GPS capability) Using CDMA network support, the solution takes advantage of Advanced Forward Link Trilateration (AFLT) positioning to assist in determining accurate locations while indoors or in sub-optimal environments.


Location-based services that will be immediately available are POI Search and Navigator. POI Search will enable users to zero in on and locate points of interest, such as nearest ATMs, restaurants, hotels, etc. with a single click, using the Tata Indicom network. Once this has been done, users will be able to use the application to navigate to the destination.

The Navigator application will provide end-users with directions, including those for driving, and the shortest route to the desired destination from their current location. GPS-enabled turn-by-turn directions will also be provided in areas where GPS signals are not available. Users will be able to map a route from their current location to the desired location with a choice of routes provided by the application, along with turn-by-turn navigation.


This solution enables real-time tracking of single or multiple vehicles via a secure user-friendly web interface. Designed in a modular format to offer flexibility of tracking, monitoring, controlling and analyzing fleet performance QUICKFINDER–I enables customers with the flexibility of customizing MIS reports to their requirements. Powered by Tata Teleservices CDMA network, customers can now track their vehicle or asset even while it is indoor or in a remote location.


1. Real-time vehicle tracking and monitoring of fleet of any size from anywhere, anytime via the Internet, SMS or the call centre

2. Vehicle location display on GIS map

3. Real time polling and messaging to remote vehicle from application interface

4. Exception alerts via e-mail and SMS in case of SOS, speed, Geo fence violation or predefined business event

5. 90-day location data warehousing

6. Access via secured user ID and password on Internet

About Tata Teleservices Limited:

Tata Teleservices Limited is one of India’s leading private telecom service providers, having a pan-India presence. The company offers integrated telecom solutions to its customers under the Tata Indicom brand, and uses the latest technology platform(s) for its wireless network. With a customer base of nearly 34 million, Tata Teleservices Limited, along with Tata Teleservices (Maharashtra) Limited, covers over 320,000 towns and villages across all of India’s 22 telecom circles. In November 2008, Tata Teleservices entered into an agreement with Japanese telecom major NTT DOCOMO, as part of which the Japanese company acquired a 26% stake in TTSL for USD 2.7 billion. The transaction marks a key step in the strategic evolution of Tata Teleservices, as it moves towards a pan-India dual network presence. The company also recently announced a unique reverse equity swap strategic agreement between its fully-owned telecom tower subsidiary, Wireless TT Info-Services Limited, and Quippo Telecom Infrastructure Limited—with the combined entity kicking off operations with 18,000 towers, thereby becoming the largest independent entity in this space in the country. Tata Teleservices’ bouquet of telephony services includes mobile services, wireless desktop phones, public booth telephony and wireline services.

About Qualcomm

Qualcomm Incorporated (www.qualcomm.com) is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 100 Index, the S&P 500 Index and is a 2008 FORTUNE 500® company. For more information, please visitwww.qualcomm.com.

Nothing in this press release is an offer to sell any of the parts referenced herein. This press release may reference and/or show images of parts and/or devices utilizing parts whose manufacture, use, sale, offer for sale, or importation into the United States are subject to certain injunctions against Qualcomm. This press release is intended solely to provide information for those products and uses of products that are outside the scope of the injunctions. Any device utilizing Qualcomm 1x-EVDO parts that are intended for activation on a U.S. wireless network (other than Verizon Wireless) must utilize Qualcomm’s hybrid mode alternative solution.

Tata Indicom targets the Social Generation; launches Facebook on SMS

  • 2 options to access Facebook from your Tata Indicom: via SMS or WAP enabled phones
  • All subscribers can now access Facebook on SMS using the short code 51555

Tata Teleservices (Maharashtra) Ltd (TTML), one of the fastest growing telecom service providers, today announced the launch of Facebook Mobile on SMS in India.

Tata Indicom subscribers can now access Facebook on their Tata Indicom phones via SMS. The service enables users to receive, via SMS, their messages and notifications from Facebook. They can also reply, send messages and set their Facebook Status via SMS. When the user is offline or busy at work, s/he can stay connected and continue to share moments via SMS on Facebook.

Announcing this exciting new service, Mr. Rajesh Puri, President-Operations, Tata Teleservices (Maharashtra) Limited said, “At Tata Indicom, it is our endeavour to provide ubiquitous access, for our services, to our subscribers. We are truly excited to be the first operator in India to launch Facebook on SMS, a very useful feature for our subscribers who want to be in touch with their friends, anytime, anywhere.”

“We’re very happy to be working with Tata Indicom to bring its customers a great Facebook experience, and give even more people around the world the opportunity to share and connect on Facebook through their  mobile devices,” said Henri Moissinac, Director of mobile, Facebook.  “More than 30 million Facebook users currently access the site through their mobile devices. This number has quadrupled over the past year, and we expect it to grow as we continue to work with great operators, like Tata Indicom.”

To activate this service, Tata Indicom subscribers can register their mobile number on Facebook and start receiving updates via SMS. Users can also update their Facebook status at any time by sending a text message to the short code 51555. Users will be charged Re. 1/- for every SMS sent via short code.

Users can also search/add friends, poke them, write on their wall, post messages and comment on their friends’ activities from their phone simply with an SMS.  Users can also upload their mobile photos by sending an MMS to mobile@facebook.com. Facebook users of Tata Indicom can register for this service through www.facebook.com/ mobile.

About Tata Teleservices (Maharashtra) Limited:

Tata Teleservices (Maharashtra) Limited is India’s premier telecommunication service provider licensed to provide telecommunication services in Maharashtra (including Mumbai) and Goa. It focuses on all market segments, i.e. commercial, residential and public telephony. Tata Teleservices (Maharashtra) Limited has over 7 million customers in Maharashtra and Goa. These include reputed corporates, SMEs and residential customers. The company was recently rated the No. 1 wireless operator in terms of overall customer satisfaction across Maharashtra (including Mumbai) and Goa, in surveys commissioned by the Telecom Regulatory Authority of India (TRAI). The company is listed on the Bombay Stock Exchange (BSE) (Scrip code-532371) and the National Stock Exchange (NSE) (Scrip symbol – TTML).

Now Recharge & Pay Bills via SMS on your Tata Indicom Mobile

Tata Teleservices Limited, India’s fastest-growing pan-India telecom service provider, today announced the launch of pre-paid top-up and post-paid bill payment services on SMS, powered by mCheck. Tata Indicom subscribers can now use this service by sending an SMS ‘PAY TATA’ to 59909 from their TATA Indicom mobile phones. The payment can be made using any valid credit card issued by any bank in India, be it a VISA or a Mastercard.

Commenting on the launch, Mr. Zubin Jimmy Dubash, Additional Vice-President for Value Added Services, Tata Indicom, said: “At Tata Indicom, we have been constantly striving to provide convenient and easy-to-use services to our subscribers. The launch of this service is an example of our commitment to provide simplicity and control in the hands of our customers.”

To use the service, subscribers will send an SMS, “PAY TATA”, to 59909 from their Tata Indicom mobile phone and will receive an automated call back on the phone to register their credit card and approve the transaction. The transaction is approved by using the 6-digit mChek PIN number which the user creates on the phone, and this is not shared with anyone else. Subscribers can pay their post-paid bills or recharge their pre-paid accounts with this service and an SMS receipt is sent to the phone on completion of the transaction. TATA Indicom subscribers can also recharge and pay bills of their friends and family members using this service.

Mr. Sanjay Swamy, Chief Executive Officer of mChek, said: “We are confident that mChek’s mobile payment platform will see a huge uptake among Tata Indicom subscribers, driven by the convenience of paying bills or re-charging pre-paid connections with just an SMS. Our association with Tata Indicom will help us extend our mobile payment solution to an additional 34 million subscribers across the country.”
About mChek

Bangalore-based mChek (www.mchek.com) provides patent-pending, mobile-based, security and payment services enabling users to transact through their mobile for wide-ranging day-to-day requirements including payment of utility bills and insurance policies, movie & travel ticketing, prepaid recharge and post-paid bill payment. Consumers can sign up at www.mchek.com or by sending an sms ‘MCHEK’ to 59909 (toll-free) from their Tata Indicom phones or by sending an sms ‘MCHEK’ to 543219 (toll-free) from their Airtel phones.

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