and Korea Trade-Investment Promotion Agency Announce Joint Initiative to Support Korean & Indian SMEs

– Launch an exclusive Korean Products Pavillion on to help Korean SMEs connect with Indian Buyers & vice versa
– Assist in increasing bilateral trade between the two countries
– Mr. Kim Dong-Sun, Administrator, Small & Medium Business Administration provides impetus to the initiative with his presence
– Mr. Dinesh Agarwal, Founder & CEO, delves on how the alliance would benefit SMEs in both countries
– Mr. Moon Seok Choi, Director General, KOTRA, New Delhi also graced the occasion

Opening a new chapter in the bilateral trade relations between India and Korea,, India’s largest online B2B marketplace along with Korea Trade-Investment Promotion Agency (KOTRA) have joined hands to open growth avenues for both Indian and Korean Small and Medium Enterprises (SMEs). alongwith KOTRA, today, announced the launch of online business matchmaking platform ‘Korean Products Pavillion’ on – – bringing Indian buyers and Korean suppliers at the same market place.  (more…) Partners with LII 2011 to Boost SME Business

– Light India International 2011 (LII 2011) known to be the biggest lighting fair in India
– Aims to boost the lighting industry, one of the growing markets in the country
– To open access to business opportunities for MSMEs in the lighting sector through its association

Foreseeing immense opportunities in the lighting industry for Micro, Small and Medium Enterprises (MSMEs),, India’s largest online B2B marketplace, has decided to partner with Light India International 2011- the biggest lighting fair in India. Organized by Indian Society of Lighting Engineers, the event will provide excellent marketing and networking opportunities for MSMEs in the lighting space. The prestigious trade show is scheduled to be held from March 4 – March 7, 2011 at Chennai Trade Centre, Tamil Nadu and will provide insights into the developments taking place in the lighting industry.

Commenting on the association, Mr. Dinesh Agarwal, Founder & CEO,, said, “The growth of the lighting industry in India has in the recent years been phenomenal. The sector provides huge opportunities of growth for MSMEs in the country. Realising this potential, we have partnered for Light India International this year. We believe that MSMEs would be able to take advantage of this trade show, which will help sharpen their competitiveness and keep them abreast of latest innovations.” (more…) Brand Campaign Debuts on Outdoor Media Launches its First Outdoor Campaign in Delhi & Mumbai, Company’s Hoardings, Billboards and Unipoles Displayed across Important Locations, Aims to Connect with SMEs on a Large Scale

Advancing into the next phase of SME (Small and Medium Enterprises) awareness campaign,, India’s largest online B2B marketplace launched its first outdoor campaign this month. Strategically displayed across Delhi and Mumbai,’s hoardings, billboards and unipoles can be seen in major industrial areas, entry-exit points of the city and metro stations. The drive focuses on capturing the attention of small scale industries and educate them about online usage and a wide spectrum of benefits attached to it.

Highlighting the role of the campaign, Mr. Dinesh Agarwal, Founder & CEO,, said, “We are cognizant of the epochal role of the Internet in SMEs’ growth and development. This is the reason why has undertaken this drive on such a large scale. Our maiden outdoor campaign will act as a passage for us to reach out to the small enterprises present across industries.” (more…) Brings Innovation in its Brand Campaign to Reach Out to More SMEs

-To have fixed presence in all pages of for entire duration of Campaign
- Have shoshkele on the Economic Times & Times of India websites too
- Sponsor SME section of Budget on
- Highlight the benefits of going online to SMEs through such presence

As an extension to the nationwide SME (Small and Medium Enterprises) awareness drive,, India’s largest online B2B marketplace, is set to receive maximum exposure through its online campaign. With a fixed presence on all the pages of, aims to capitalise on the opportunity by reaching out to a huge base of SMEs through this endeavour. The B2B marketplace will also incorporate shoshkele extensively on Times of India and Economic Times websites too. Reiterating on the need to focus on the SMEs, it has also decided to sponsor SME section of Budget on (more…) To Represent Indian SMEs In The US

To participate in AAPEX 2010, Las Vegas and Fabtech 2010, Atlanta – To provide global platform to Indian buyers and suppliers at the two leading international trade shows for ‘automotive’ and ‘metal forming, fabricating and welding’ industries respectively

With the United States being seen as a promising market for Indian buyers and suppliers in the automotive and metal forming, fabricating and welding industries,, India’s largest online B2B marketplace, has decided to participate in two highly acclaimed trade shows namely ‘Automotive Aftermarket Products Expo (AAPEX) 2010′ and ‘Fabtech Expo 2010′ scheduled from November 2-4, 2010 in the country. While AAPEX 2010 will be held in Las Vegas; Fabtech Expo will take place in Atlanta, Georgia. Both the premier trade shows will facilitate a first hand knowledge on latest technologies and products alongwith networking amongst the industry professionals and prospective business partners. At these recognised platforms, will strive to forge a closer connection between the global buyers and the Indian Small and Medium Enterprises (SMEs) in the respective industries. (more…) Provides Global Stage to SMEs

• Partners with Mega Show Part 1 and 2, Hong Kong
• To highlight Indian small enterprises at the reputed international sourcing show for gifts, housewares, et al industries
• Provide an impetus to the home-decor and gifting industry in the country

Redefining the business landscape for Indian Small and Medium Enterprises (SMEs),, India’s largest online B2B marketplace, has decided to associate with Asia’s reputed trade events Mega Show Part 1 and Part 2 in HongKong, China as the online media partner. Considered as the most important sourcing exhibition for gifts, housewares, home decors, fashion accessories and toy industries in the Asia-Pacific region, Mega Show Part 1 and Part 2 are scheduled to be held from 20th October to 23rd October 2010 and from 28th October- 30th October respectively at Hong Kong Convention and Exhibition Centre, Hong Kong. seeks to represent Indian small and medium enterprises of the concerned industries with a view to provide them with an international exposure. (more…) Simplifies Online Search for Business Users

– Launches city-wise search on

– Aims to encourage local trade

– Focuses on enhancing online experience of visitors

With a view to further simplify search for the B2B players in the internet space,, India’s largest online B2B marketplace, has launched a new filter option on, offering city-wise search. Through this filter, aims to provide impetus to local and regional trade. Moreover, this feature intends to take care of sourcing needs of the buyers in a particular city, making suppliers in their region accessible to them. (more…) Sponsors 6th Food & Technology Expo 2010

– To provide vast growth opportunities to SMEs in food & agro industry
– To showcase latest innovations in the industry

Gauging an immense potential that the food and agro industry holds for Small and Medium Enterprises (SMEs),, India’s largest online B2B marketplace, has decided to sponsor a leading trade event in the sector – 6th Food & Technology Expo 2010. To be organized by NNS Media Group, IndiaMART 6th Food & Technology is scheduled from 6th August to 8th August, 2010 in Expo Centre, Noida, U.P. Like its earlier editions, the coveted trade event will provide an excellent forum for SMEs in agro-based, food processing and related technology sectors to display and discuss their latest innovations with their peers and prospective buyers.

Delighted with this association, Mr, Dinesh Agarwal, Founder and CEO,, said, “The food and agro is a thriving industry in India, more so with the government according high importance to it. Capitalizing on this, IndiaMART Food & Technology Expo 2010 intends to provide a window of opportunities for visibility and growth to existing and upcoming SMEs in the sector. I am sure, this year too, it would be able to facilitate effective buyer-supplier interaction and also showcase the status on advancements and developments in the sector. Since this is completely in line with our commitment to the Indian SMEs, we are proud to associate with NNS Media Group for such an acclaimed trade event.” (more…) Launches State-wise Tenders to Benefit Local SMEs

  • to list state-wise tenders across India.
  • Exhaustive, well-classified and searchable database of over 50,000 live tenders from across the country.
  • Launched to benefit state-level and local SMEs.

India’s leading online B2B marketplace has launched state-wise tenders list under its popular tender’s banner to help the SME and MSME community in the country. The new initiative has been implemented to simplify search procedure of local tenders for state-level SMEs. State-wise tender process will cut down the time element, an important factor in tender processing.

The new initiative has been well received among the 7 lakh strong SME (Small and medium Enterprises) and MSME (Micro, Small and Medium Enterprises) community of

Announcing the launch, Dinesh Agarwal, Founder & CEO of said, “We are always striving towards providing the best of services to the SME sector. After the free tender services launched last year, which grabbed clients’ attention, the latest state-wise tender offering is a step forward in the same direction. This will not only boost our clients business but also bolster their belief in”

Late last year, had set a precedent, becoming the first company to launch free subscription of more than 50,000 live government, corporate and global tenders and procurement notices for its Indian clients. Since then, the company has seen a significant growth in page visits at over 50 percent in the last three months, a note worthy performance indeed.

Brijesh Agrawal, Chief Operating Officer, said, “IndiaMART has initiated state-wise tenders, so that users can avail desirable and specific services across a wide range of industry verticals as per their location, need and business preference in a convenient and structured fashion.”

He further highlights that, customers will be impressed not only by the quality of the tender information, but also with the user friendly interface and seamless navigation across the tender pages.

For the last 14 years has been playing a leading role in furthering SME and MSME business in the country, providing them with India’s largest online platform to sell their products and services in the international marketplace and expand their reach and business opportunity.

The industry has put its trust in, making it the country’s largest B2B portal with over 60 percent market share. The company has been also conferred the prestigious Red Herring 100 Asia & Emerging India award. is among the largest portals for business tender information both in India as well as globally, with a large number of free online tenders and registered users from all over the world. Ad Campaign Brings Small Business Into Spotlight

- Nationwide Ad Campaign launched across Radio, Internet & Print media.
First ever Radio campaign by any Online B2B player in India.
- The campaign focuses on boosting B2B trade with “Buy-Sell Products in 20,000 Categories” theme.
- In a first of its kind branding experiment, IndiaMART will have fixed presence across all pages of and

India’s largest online B2B marketplace, has launched a nationwide advertising campaign across radio, Internet and print media. The two month long campaign aims to enable bulk buyers and suppliers to find and discover the right business partners across India and overseas. This drive is an extension of raising awareness among SMEs and MSMEs to bring them online.

Announcing the launch, Founder and CEO,, Mr. Dinesh Agarwal, said, “The world is changing fast and everyone knows it. More and more people are doing business online and even the smallest business can no longer afford not to be there on the Internet. has made it very simple for buyers and suppliers to do business from anywhere to anywhere. We wish for all SMEs and MSMEs to become part of the silent revolution and adopt the Internet as a new way of doing business to achieve sustainable expansion, growth and competitiveness.”

Agarwal further added, “At a time when everyone is cutting on hiring and marketing activities, the Internet serves as an economical means of reaching newer markets. There are numerous such hidden opportunities that businesses can explore online.”

Founded in 1996, has been at the forefront of fostering trade between buyers and suppliers. The company is a proud and deserving recipient of Emerging India and Red Herring awards for its efforts. Talking about the campaign, Arun Tyagi, General Manager, Marketing,, said, “India has more than 10 million SMEs, of which only about 1 million SMEs are online. Our integrated marketing campaign aims to bridge this gap by communicating the benefits of the Internet to the small and medium businesses and make them understand how the Internet has become a new channel of sales for their business. Nationwide presence across print, radio and Internet shall help us in taking our message to a  large part of the target audience.”

Elaborating on the campaign, Tyagi adds, “In a first of its kind branding experiment, we will have fixed presence across all the pages of and for the entire duration of the campaign.” The campaign will also be aired across 12 stations of Radio Mirchi including Delhi, Mumbai, Kolkata, Pune, Hyderabad, Bangalore, Ahmedabad, Surat, Vadodara, Jaipur, Jalandhar and Indore. The radio jingle has been uploaded on social networking site Facebook:

The print campaign includes major dailies like Times of India, Economic Times, Navbharat Times, Maharashtra Times and Vijay Karnataka. On the Internet, Google, Yahoo, Rediff, Moneycontrol,,, and more than 1000 other top websites through various ad networks will run the campaign.

About is India’s largest online B2B marketplace connecting global buyers with suppliers through business directories, online product catalogs, buy-sell offers, industry specific marketplaces, printed media and trade shows participation.

Founded in 1996, the company has a presence in over 100 cities pan-India. With approximately 1000 employees, offers an extensive range of value-added products and services to over 500,000 members and over 5 million global buyers across industries and verticals. has won numerous awards over the years including Red Herring 100 Asia & Emerging India and the company has been widely covered by media such as CNBC, BBC, BusinessMoney, CNN, Businessworld, Economic Times, Financial Express, etc. Its existing investors include Intel Capital and Bennett, Coleman & Co. Ltd (Times Group), India’s largest print media group.

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