IMImobile and zeebox partner to drive deeper social media audience engagement for live TV shows

The partnership allows broadcasters and production companies to deploy creative, multi-channel audience engagement for live TV formats

First success with Sky’s ‘Got To Dance’ “Social Wall” which aggregated, moderated and republished social media messages

IMImobile, a leading global provider of technology infrastructure for mobile data, interactive broadcast, voice and video services to mobile operators, enterprises and media companies today announced the integration of its Multi-Media Console (MMC) within the zeebox “SHOWTIME” platform.

IMImobile’s platform provides broadcasters with a seamless way to aggregate audience content across a range of digital streams, including Twitter, Facebook, SMS, MMS, email and apps. This allows the broadcaster to edit, curate, and then publish user-generated coverage through the ground-breaking zeebox second-screen experience to drive viewer engagement. (more…)

IMImobile Deploys IBM Software to Enhance Its Cloud Services Management

Implements IBM SmartCloud Foundation to augment carrier-class service level management

IBM today announced that IMImobile, a global mobile data technology infrastructure and solutions provider to telecom operators, media companies and enterprises has deployed IBM software to enhance its existing service and cloud infrastructure management processes.

IMImobile is a leading provider of cloud-based mobile data services for revenue generation and customer lifecycle management across Asia, Europe, Americas, Africa and the Middle East,  With its services reaching over 900 million people in 64 countries and with operator customers like Vodafone, O2,Telefonica, France Telecom, Centrica, Barclays Bank, BBC,  Aircel, Airtel, BSNL, MTN, Reliance, Tata and Virgin Mobile, the company required a cloud solution that would help answer its growing business requirements. (more…)

Wall to Wall to use IMImobile’s Presenter Tablet Module for “That’s Britain!”

- New BBC One live studio show with Nick Knowles and Julia Bradbury
- Presenter Tablet Module, part of IMImobile’s Multi-Media Console to allow audiences to participate in real-time via Facebook and Twitter
- Interactive Word Wall allows viewers to email in and participate live during the show

Wall to Wall (a Shed Media company), the world’s leading producers of factual and drama programming, is using IMImobile’s Presenter Tablet Module (PTM) on its new live studio show for BBC One. The technology is a recent extension of IMImobile’s Multi-Media Console (MMC) and is visibly used on the show ‘That’s Britain!’ which first aired on the 23rd November 2011.

The MMC provides broadcasting and production companies with a seamless way to aggregate audience content across a range of digital streams, including Twitter, Facebook, SMS, MMS, Email and Apps in one single platform. This allows broadcasters and production teams to edit user generated content and then publish through a variety of different channels to drive viewer engagement. (more…)

IMImobile joins the Mobile Marketing Association’s Permission Based Marketing task force

  • IMImobile’s mobile marketing and mobile data services experience will aid the formulation of workable Permission Based Marketing standards
  • IMImobile has contributed to a white paper designed to help marketers navigate complex areas around Permission Based Marketing

IMImobile, a leading provider of core technology infrastructure for mobile operators, enterprises and media companies, today announced that it has joined the Mobile Marketing Association (MMA) task force. The task force is a marketing industry consortium that helps businesses connect efficiently with millions of mobile consumers, while building consumer trust in permission based mobile campaigns.

The MMA’s permission based marketing (PBM) task force helps to identify and create proposed standards on PBM for brands, agencies and mobile network operators. The mobile operators, brands and enterprises using IMImobile’s DaVinci Evolved Service Platform generating over 50 million billing transactions every month and reach over 900 million subscribers worldwide. (more…)

IMImobile Exclusively Partners with K Srikkanth’s Krishcricket.com for global ‘cricketainment’ on mobile

Will provide innovative cricketing services in all formats on mobile across multiple telco partnerships

IMImobile,a next-generation global company and end-to-end enabler of Mobile Value Added Services for Mobile Operators, Media Companies and Enterprises today announces its strategic partnership withkrishcricket.com to provide cricketing services through operators across the globe. Founded by former Indian cricket team captain Krishnamachari Srikkanth, Krishcricket.com is a leading cricket entertainment service provider in multiple platforms like mobile, web and IVR. (more…)

IMImobile Revolutionizes RBT and Music on Mobile Industries With Make My Tunes Service

Set to make a paradigm shift of RBT, Music on Demand service experience

IMImobile, a next-generation end-to-end enabler of Mobile Value Added Services for Mobile Operators, Media Companies and Enterprises today launched an innovative service ‘Make My Tunes’ on its industry leading RBT platform. The service has been launched by Aircel as ‘Dialer Tune – Song Edit’. Aircel customers in Chennai & Tamilnadu circle can dial 5300053 and select their favorite section of the song as their RBT.

The same service can be made available to operators across the country.  This unique service enables users to listen to a full song and choose any part of the song as their RBT. Additionally, this gives users the option to download the selected part of the song as Ringtone or dedicate the song to friends, providing a unified music experience to consumers. This service can replace the conventional IVR based music services like Music on Demand, RBT discovery portal & Ringtone portals. (more…)

IMImobile CEO Vishwanath Alluri Listed in 50 Most Important People in Mobile Content

Mobile Entertainment recognises IMImobile as “a real juggernaut in mobile”

IMImobile is pleased to announce that its CEO, Vishwanath Alluri, has been named one of Mobile Entertainment’s fifty most important people in mobile content.

The list is compiled every new year by Mobile Entertainment, and reflects who is, in the words of the publication, ‘making the difference’ in the mobile content space. Nominations are solicited from hundreds of mobile influencers and industry figures, and are then whittled down to create a list of the fifty most important people in the mobile content space. Alluri is listed alongside other luminaries such as Steve Jobs of Apple and Andy Rubin of Google. (more…)

IMImobile Powers India’s First 3G Mobile VAS Experience For Aircel

- IVVR (Interactive Video Voice Response) and 3G Pocket Internet portal shine -

IMImobile, India’s leading and fastest-growing mobile technology company demonstrated its technological strength by successfully powering the mobile VAS experience on India’s first private operator 3G experience zone launched by Aircel.

IMImobile’s DaVinci 3G Services deliver video on demand through streaming, subscription and download to video portal users and enables them to access their favorite video content through an easy to use interface. Further, as the video portals provide visual prompts, service discovery, navigation and catalogue browsing are greatly streamlined enabling end users to discover content and services best suited for them. (more…)

IMImobile Completes Takeover Of WIN

Creates 600-strong mobile technology and services company Offers DaVinci Evolved Service Platform worldwide

One of India’s largest and fastest-growing mobile technology companies, IMImobile, today completed its 100per cent acquisition of UK mobile content and services company WINplc.

The resulting company, with a global workforce of over 600, has strong relationships with Tier One mobile operators in Europe and the emerging markets.  It marries the strength of IMImobile’s market-leading DaVinci Evolved Service Platform with WIN’s expertise in service creation for both operator and enterprise markets. (more…)

IMI Mobile May Acquire Win PLC

The Board of WIN announces that it is in discussions with IMImobile (“IMI“) which may lead to a recommended cash offer by IMI for the Company at a proposed price of 141p per WIN ordinary share (the “Potential Offer“). The offer price has been included in the announcement with the consent of IMI.

IMI owns 250,000 WIN ordinary shares through a wholly-owned subsidiary, representing approximately 2.37 per cent. of WIN’s issued share capital. In addition, IMI has procured an irrevocable undertaking from AXA IM UK in respect of its holding of 1,955,000 WIN ordinary shares (representing approximately 18.56 per cent. of WIN’s issued ordinary share capital) to accept an offer by IMI for WIN, should it be made, at 141p per WIN ordinary share (the “AXA Irrevocable“). The AXA Irrevocable will cease to be binding in the event that an offer is not announced before 30 June 2010 or a third party makes a higher offer for the Company provided that the value of the consideration represents an improvement of at least 5 per cent. in the value of the consideration under the Potential Offer. (more…)

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