Idea Launches ‘Idea Lifeline’ for prepaid subscribers in Maharashtra & Goa

  • First and the only operator in Maharashtra & Goa to provide emergency Credit Balance
  • Idea customers can now get Talk time ‘Credit’ for uninterrupted calling.

IDEA Cellular, the largest mobile operator in Maharashtra & Goa has now introduced a path breaking concept – ‘Idea Lifeline’, an emergency talk time credit for uninterrupted calling.  Idea Prepaid customers can now avail of this credit balance anytime, anywhere by simply dialling 53567 (Toll Free) from their mobile phones.

Moving ahead, Idea customers who run out of balance can avail of talk time by dialling 53567 (Toll Free) from their Idea number, and Rs. 3 Talktime will be instantly credited to the customers’ account. The credited amount will get adjusted along with a nominal charge whenever the customer recharges next with a range of Idea top-up or Full talk time recharges. (more…)

Idea’s 3G Services now across all districts of Kerala

- Idea Spreads 3G across Kerala state with its launch in Idukki district

IDEA Cellular, the No. 1 mobile operator in Kerala, has further strengthened its 3G services in the state with the launch of 3G services in Idukki district including towns in high range like Adimali, Munnar, Kattapana, Thekkady, Mayiladumpara, Anakara, Cheruthony, Kumily, Thadiyampadu and Nedumkandam.

With over 73 lakh subscribers including 13 lakh 3G subscribers and 1700 3G cell sites Idea cellular continues to be the No.1 3G services provider in the state. Idea has now strengthened its leadership position both in terms of revenue and customer market share. Idea is the highest penetrated mobile network in the circle, reaching out to over 97 per cent of the population. (more…)

RealNetworks and Idea Cellular Partner for Ringback Tone (RBT) Service in India

RealNetworks India Pvt Limited, a wholly owned indirect subsidiary of RealNetworks, Inc. (NASDAQ: RNWK), the US-based digital entertainment services company, has inked a long-term Ringback Tone (RBT) partnership with Idea Cellular.  Idea Cellular is India’s 3rd largest mobile services operator with over 100 million subscribers. RealNetworks won the deal after a rigorous open bidding process ahead of many global and India VAS players.

Idea has introduced several ‘industry first’ VAS innovations in the past, building a reputation as a thought leader in the telecom space. RealNetworks will power Dialer Tones for 10 key circles in Gujarat, Rajasthan, UP West, UP East, Bihar, Orissa, West Bengal, Kolkata, Assam and North East. (more…)

Idea Cellular presents ‘Idea Shaan-e-Punjab Kabaddi Cup’, the state’s first-of-its-kind Kabaddi Tournament

  • Unique programme aimed at recognizing local talent and highlighting their outstanding performance in the sport

The hub of sporting talent in India, Punjab has produced many sporting legends of international repute across different sports in the country. To acknowledge this spirit and harness the talent spread across the state, Idea Cellular, India’s 3rd largest national mobile operator has conceptualized and announced the state’s first-ever Kabaddi tournament ‘Idea Shaan-e-Punjab Kabaddi Cup’, along with the Punjab Sports Department.

Kabaddi has always been India’s forte in the world sports arena, with maximum representation from Punjab athletes, since the sport is pursued assiduously in the state. (more…)

Idea customers get their very own Opera Mini browser

Idea Cellular signs deal with Opera Software to provide enhanced mobile browsing experience to its customers

Idea Cellular, India’s third-largest mobile operator and Opera Software have recently signed a deal to offer a customized Opera Mini mobile web browser to its subscribers across India. Idea customers will be able to download this co-branded version of Opera Mini on their devices from the end of March 2012.

Opera Mini is a mass-market web browser providing the best web experience for users across the entire range of different mobile phones. With Opera’s cross-platform UI framework, operators can deploy a consistent experience, look, and feel across their product offerings. Opera Mini helps drive data traffic, increases ARPU and provides the best user experience on any phone. (more…)

Idea brings affordable smartphones to promote 3G services in India

  • Customers can acquire new Idea 3G smartphones at a value of Rs. 2,609 and Rs. 4,751 only
  • Idea breaks the price barrier of Rs. 5,850 with new range of 3G smartphones
  • Android based devices – High on 3G Features and Applications, yet Affordable – will accelerate adoption of 3G services across the country
  • Loaded with benefits and 3G plans from Idea

Within months of the launch and fast paced expansion of 3G services, Idea Cellular, India’s 3rd largest mobile operator has now announced the launch of a range of 3G smartphones starting at Rs. 5,850 onwards, to drive penetration of data services in the country. From today, mobile users in India can access some of the world’s best handset features and Idea’s 3G applications on Android based smartphones, for as low Rs. 2,609!

The new Idea smartphones have been affordably priced to ensure rapid uptake by both – 2G users wishing to upgrade to 3G, and existing 3G users – especially in the semi-urban parts of the country which are traditional strongholds of Idea. (more…)

Idea wins ‘Best Brand Campaign’ at the prestigious World Communication Awards 2011

Only Indian company to win at the Awards which recognise global communications providers

Idea Cellular, India’s 3rd largest mobile operator and one of the top brands in the country, has bagged the prestigious ‘Best Brand Campaign’ at the World Communication Awards 2011, held in London recently. Idea is the only Indian company to win at the Annual Awards ceremony which witnessed participation from the world’s biggest communications providers.

Idea won in the ‘Best Brand Campaign of the Year’ category, while competing with four other leading telecom brands from across the globe. Idea received the recognition for two of its most popular and successful communication campaigns – ‘Break the Language Barrier’ and ‘No Idea, Get Idea’.

The World Communication Awards (WCA) recognise companies and individuals responsible for the innovations, achievements and great new services that help in building tomorrow’s industry. The Awards are open to all communications providers, whether they are a traditional carrier, service provider, multimedia content provider or another organisation providing a communication service. This year, a total of 78 organisations and individuals from across the world were shortlisted as finalists for the WCA awards in 18 different categories. (more…)

Recharge with Rs. 20 and win a Car every week with Idea’s festival offer in UP West & Uttarakhand

New and Existing Idea prepaid subscribers can win high value prizes such as Cars, TVs, Refrigerators, Gold Coins, Mobile handsets and much more, this festive season!

Adding to the celebrations of upcoming festival season and auspicious Diwali, IDEA Cellular is giving an opportunity to all its new and existing prepaid subscribers to win a car as bumper prize, every week. The mega offer also gives Idea subscribers in UP West and Uttarakhand, a chance to win other exciting prizes such as – TV, Refrigerator, Gold coins, Mobile handsets and much more, with a minimum recharge of Rs. 20.

Starting October 1st, 2011, every Idea subscriber who recharges with Rs. 20 or more will be eligible to win prizes. Other users who take up a new Idea prepaid connection will also be entitled for the offer with their first recharge. All a qualifier needs to do is send a slogan for Idea to 50302 to win a prize! (more…)

Idea launches special festival offers in MP & CG

It’s Raining high value prizes such as Bike, Laptop, Refrigerator, Mobile Phone, Idea 3G data cards, DVD player, this Monsoon season!!

IDEA Cellular, the No. 1 mobile operator in MP & Chhattisgarh, has launched a mega Monsoon offer, titled ‘Rim Jhim Mein Idea ke saath manao “Har Din Diwali” for its prepaid subscribers in the state giving them a once-in-a-lifetime opportunity to win exciting prizes like a Bike, Laptop, Refrigerator, mobile phone, Idea 3G data cards, DVD players and much more! All this, in addition to assured Full Talktime on their recharges!

All that Idea subscribers have to do is to dial Idea lucky recharge No 50505 (toll free) from their idea prepaid no to know their full Talktime lucky recharge, and on recharging with lucky recharge they will not only get full Talktime but also will become eligible to win exciting gifts in the lucky draw. (more…)

Idea suggests 3G entertainment to control Population rise in India

Don’t we all remember the last time a treacherous power-cut, in the middle of our favorite one-day match or TV soap ruined the mood, forcing us to find some other form of entertainment? Lack of entertainment in the lives of ordinary citizens could have often resulted in couples falling prey to unplanned family extensions which has added to the population of the country.

Brand Idea suggests a simple and effective solution to this problem, through seamless and non-stop entertainment with Idea’s 3G services! Idea’s new brand campaign, once again based on a social theme, highlights the country’s challenge of Population inflation and suggests a simple telephony solution.

Idea’s new Television ad shows Brand Ambassador Abhishek Bachchan explaining to a friend that the root cause of over population in our country is the unavailability of entertainment options for people. He suggests Idea 3G and its many innovative applications such as – Mobile TV, Gaming, Video Calling, Social Networking on Super Fast Internet – that offer non-stop entertainment to help people stay connected and entertained. (more…)

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