It’s A Hat-Trick For Hungama Digital Media At ABBYs 2010

Bags three prestigious awards for Hungama.com on Mobile & Social Networking Sites

Hungama Digital Media, South Asia’s largest digital & mobile entertainment company, has bagged three awards at the Creative ABBY Awards this year for the launch of several interactive digital initiatives, covering mobile and social networking sites, for the entertainment store-front Hungama.com.
The brand has been awarded a Silver for the launch of Hungama MyPlay Application for Facebook in the category Creative Use of Social Media. The presence of Hungama.com on mobile has been awarded 2 Bronze for the categories Best Application for Mobile and Best WAP Site. (more…)

Now ‘Paathshaala’s Are ‘Housefull’ on Hungama.com

Music of Paathshaala and Housefull out now on Hungama.com

Just days after its release, Aye Khuda from Paathshaala is already the No. 1 most downloaded song on Hungama.com. Salim Merchant’s voice adds to the boyish charm of Shahid and the song is being loved by youngsters. The Paathshaala soundtrack is also unique, as each of the five songs in the album is sung by a composer. Salim Merchant (of Salim-Sulaiman fame), Vishal Dadlani (of Vishal-Shekhar fame), Lucky Ali, Kailash Kher and Hanif Shaikh have given their respective voices for a song apiece in the movie. Paathshaalais one of the most anticipated albums of the year and with Aye Khuda having set the trend it’s time for other tracks in the album to pick up. Paathshaalastars Shahid Kapoor, Nana Patekar & Ayesha Takia. (more…)

MEF Asia Board Re-Elects Neeraj Roy As Chairman

Hungama Digital Media Entertainment announced that the company’s MD & CEO, Neeraj Roy has been re- elected as the Chairman, Asia Board of the Mobile Entertainment Forum (MEF) at the recent annual general meeting held during the GSMA Mobile World Congress in Barcelona. He will continue his tenure for another two years as the Asia Chair.
In recognition of the strategic importance of Asia as one of the industry’s global drivers, the Asia board was expanded to 11 seats. Commenting on the new board, Neeraj Roy, said “I am delighted to welcome the new and re-elected directors to the Asia board representing 4 key hubs across Asia and expertise across the value chain. With MEF’s annual Business Confidence Index indicating growth for APAC from 9% to 12% in the last year, I am pleased to work with the Board and members to help the industry to build on this momentum and facilitate growth for this exciting market.”
Having being closely associated with digital ecosystem in the region, Neeraj has been recognised for his contribution in developing an industry for digital content and mobile entertainment in the region under the Hungama brand.
About Mobile Entertainment Forum (MEF)
Since 2000, MEF has established itself as the leading global trade association for companies large and small across the mobile entertainment value chain. MEF’s membership base spans the entire range of mobile entertainment activities, including music, film, TV and video companies who create and package content; publishers, retailers, service providers and technologists who sell and deliver content and network operators who get the content to the end users. MEF’s activities and membership have both a global reach and a local influence: key activities include lobbying on industry issues, providing comment & analysis, as well as organising educational briefings and networking events.
The importance of local knowledge and working with partners is key to doing business and nowhere more so than in Asia where MEF’s Hong Kong-based chapter was established in 2005 to help bridge the gap between East and West.

Hungama Digital Media Entertainment announced that the company’s MD & CEO, Neeraj Roy has been re- elected as the Chairman, Asia Board of the Mobile Entertainment Forum (MEF) at the recent annual general meeting held during the GSMA Mobile World Congress in Barcelona. He will continue his tenure for another two years as the Asia Chair.

In recognition of the strategic importance of Asia as one of the industry’s global drivers, the Asia board was expanded to 11 seats. Commenting on the new board, Neeraj Roy, said “I am delighted to welcome the new and re-elected directors to the Asia board representing 4 key hubs across Asia and expertise across the value chain. With MEF’s annual Business Confidence Index indicating growth for APAC from 9% to 12% in the last year, I am pleased to work with the Board and members to help the industry to build on this momentum and facilitate growth for this exciting market.”

Having being closely associated with digital ecosystem in the region, Neeraj has been recognised for his contribution in developing an industry for digital content and mobile entertainment in the region under the Hungama brand.

Yuvraj Singh launches his official website www.yuvrajsingh.co.in

Yuvraj Singh in association with Hungama Digital Media, South Asia’s largest digital agency, today announced the launch of his official website www.yuvrajsingh.co.in. The website features never-before-seen moments from Yuvi’s world right from his family, his growing up years and sections where his fans can get to interact with him.
Speaking at the launch, Yuvi said, “Most people have at one point or the other asked me about the Real Yuvraj Singh and I never really had an answer to that question. With www.yuvrajsingh.co.in I can now tell people about The World of “Real” Yuvraj Singh! My World is here for my fans to see what my life is all about.”
The website features various sections such as My World, My Cricket, Foundation, Fanzone, My Store and more.
My World: This section contains photographs and write-ups on incidents from Yuvi’s childhood and his journey as a cricketer. Fans also get an opportunity to know all about his likes and dislikes such as his favorite holiday destinations, books and much more.
Fanzone: If you are a true Yuvraj Singh fan wanting to Yuvi’s experiences as cricketer, my plans, and recent matches? The Fanzone on www.yuvrajsingh.co.in is the place to be. It features his Blogs, downloadable imagery such as wallpapers and photos, Online Games and Forums where fans can post their thoughts and interact with their favorite cricket star. The Fanzone is also Yuvi’s favorite section on the website as it allows him real time access to his fans. Visitors can also enjoy a quick game of cricket where they get an opportunity to play as Yuvraj Singh. It recreates the legendary ‘six sixes’ played by Yuvi during the T-20 tournament. The game features 5 attractive levels with difficult targets and playing tips from Yuvi which gives a thrilling experience to the player.
My Store: My Store offers fans an opportunity to grab a piece of Yuvraj Singh. The store has something for everyone from key chains, water bottles, puzzles, personalized mugs to clocks and lots, lots more. The store also promises to offer Yuvi’s very own fashion and merchandise line which will be launched under brand Yuvi very soon.
My Cricket: Right from his record breaking ‘six sixes’ to some of his most remembered shots as a batsman, the section gives you information on his forthcoming matches, IPL, statistics and career highlights.
Foundation: The Yuvraj Singh Foundation is a non profit organization and a public charitable trust that aims to make sports more accessible to underprivileged children and support emerging sporting talent from all sporting disciplines.  Through YSF Yuvraj uses the power of his stardom to fundraise and support other charities / individuals whether it be in the Health, educational or environmental sector. The website features information about the foundation and the various initiatives supported by Yuvi.
Cornerstone Sport & Entertainment Pvt.Ltd.
Established in early 2008, Cornerstone Sport & Entertainment Pvt. Ltd. is an agency that keeps abreast of the rapidly changing market and constantly innovate to stay ahead of its curve. With over 15 years of collective experience, Cornerstone takes a long-term view of the brand, considering the whole far more than just the sum of its parts. Creating a multifaceted corpus of clients is the result of careful strategy and planning intended to make us one of the most avant-garde agencies in our field. The agency is an effort to create tangible value from our most invaluable asset – relationships. Whether with the talent we represent, the brands we work with or indeed within the team itself, Cornerstone is committed to the highest standards of excellence at each touch – point of engagement.
With an eclectic mix of portfolios within each vertical, we pride ourselves on our diversity and capability, both as a company and as individuals. We have chosen to sculpt a manageable and varied business mix. The Cornerstone Way is aimed at imbibing excellence, efficiency and integrity into all our projects and to working as strategic partners to our clients for every need they many have. For more information, please go to www.cornerstone.in
About Hungama Digital Media:
Hungama Digital Media Entertainment Pvt. Ltd. is the largest aggregator, developer, publisher and distributor of Bollywood and South-Asian entertainment content in the world. With partnerships with over 305 content creators, across record labels, studios, braodcasters Hungama has licensed worldwide exclusive digital rights to over 2 million music and video titles. Hungama serves content to consumers in 37 countries across mobile, internet, iptv services and has more than 145 partners across the world. Hungama has successfully managed more than 2000 mobile and digital campaigns for as many as 300 brands globally. The business has built its expertise in the following areas- Mobile Content, Mobile Marketing and Mobile Media. Through its own universal Short Code 54646, Hungama Mobile is accessible to over 2 Billion consumers across the world.
For more information, please visit www.hungama.org

Yuvraj Singh in association with Hungama Digital Media, South Asia’s largest digital agency, today announced the launch of his official website www.yuvrajsingh.co.in. The website features never-before-seen moments from Yuvi’s world right from his family, his growing up years and sections where his fans can get to interact with him.

Speaking at the launch, Yuvi said, “Most people have at one point or the other asked me about the Real Yuvraj Singh and I never really had an answer to that question. With www.yuvrajsingh.co.in I can now tell people about The World of “Real” Yuvraj Singh! My World is here for my fans to see what my life is all about.”

The website features various sections such as My World, My Cricket, Foundation, Fanzone, My Store and more.

My World: This section contains photographs and write-ups on incidents from Yuvi’s childhood and his journey as a cricketer. Fans also get an opportunity to know all about his likes and dislikes such as his favorite holiday destinations, books and much more.

Fanzone: If you are a true Yuvraj Singh fan wanting to Yuvi’s experiences as cricketer, my plans, and recent matches? The Fanzone on  www.yuvrajsingh.co.in is the place to be. It features his Blogs, downloadable imagery such as wallpapers and photos, Online Games and Forums where fans can post their thoughts and interact with their favorite cricket star. The Fanzone is also Yuvi’s favorite section on the website as it allows him real time access to his fans. Visitors can also enjoy a quick game of cricket where they get an opportunity to play as Yuvraj Singh. It recreates the legendary ‘six sixes’ played by Yuvi during the T-20 tournament. The game features 5 attractive levels with difficult targets and playing tips from Yuvi which gives a thrilling experience to the player.

My Store: My Store offers fans an opportunity to grab a piece of Yuvraj Singh. The store has something for everyone from key chains, water bottles, puzzles, personalized mugs to clocks and lots, lots more. The store also promises to offer Yuvi’s very own fashion and merchandise line which will be launched under brand Yuvi very soon.

My Cricket: Right from his record breaking ‘six sixes’ to some of his most remembered shots as a batsman, the section gives you information on his forthcoming matches, IPL, statistics and career highlights.

Foundation: The Yuvraj Singh Foundation is a non profit organization and a public charitable trust that aims to make sports more accessible to underprivileged children and support emerging sporting talent from all sporting disciplines.  Through YSF Yuvraj uses the power of his stardom to fundraise and support other charities / individuals whether it be in the Health, educational or environmental sector. The website features information about the foundation and the various initiatives supported by Yuvi.

Cornerstone Sport & Entertainment Pvt.Ltd.

Established in early 2008, Cornerstone Sport & Entertainment Pvt. Ltd. is an agency that keeps abreast of the rapidly changing market and constantly innovate to stay ahead of its curve. With over 15 years of collective experience, Cornerstone takes a long-term view of the brand, considering the whole far more than just the sum of its parts. Creating a multifaceted corpus of clients is the result of careful strategy and planning intended to make us one of the most avant-garde agencies in our field. The agency is an effort to create tangible value from our most invaluable asset – relationships. Whether with the talent we represent, the brands we work with or indeed within the team itself, Cornerstone is committed to the highest standards of excellence at each touch – point of engagement.

With an eclectic mix of portfolios within each vertical, we pride ourselves on our diversity and capability, both as a company and as individuals. We have chosen to sculpt a manageable and varied business mix. The Cornerstone Way is aimed at imbibing excellence, efficiency and integrity into all our projects and to working as strategic partners to our clients for every need they many have. For more information, please go to www.cornerstone.in

About Hungama Digital Media:

Hungama Digital Media Entertainment Pvt. Ltd. is the largest aggregator, developer, publisher and distributor of Bollywood and South-Asian entertainment content in the world. With partnerships with over 305 content creators, across record labels, studios, braodcasters Hungama has licensed worldwide exclusive digital rights to over 2 million music and video titles. Hungama serves content to consumers in 37 countries across mobile, internet, iptv services and has more than 145 partners across the world. Hungama has successfully managed more than 2000 mobile and digital campaigns for as many as 300 brands globally. The business has built its expertise in the following areas- Mobile Content, Mobile Marketing and Mobile Media. Through its own universal Short Code 54646, Hungama Mobile is accessible to over 2 Billion consumers across the world.

For more information, please visit www.hungama.org

Hungama Launches ‘MyPlay’ Application On Facebook

Listening to music and sharing it with friends instantly has never been so exciting, yet simple! Hungama Digital Media, South-Asia`s largest digital entertainment company, has launched Hungama MyPlay music application for Facebook, world’s largest social networking site having more than 200 million registered users. Facebook users can now enjoy their favorite songs by simply adding this application to their profile pages and play latest music via live steaming. It also enables interaction through features such as ‘share’ and ‘dedicate’.
Speaking about the application, Siddhartha Roy, COO, Hungama Digital Media, said, “Social networking has emerged as a medium where users are constantly updating their friends about new discoveries. People are not just interacting over the web but also sharing their preferences in music and movies. With Hungama MyPlay, you can now enjoy music at your favorite social networking destination. Additionally, you can also share your playlists and gift your music by using the ‘dedicate’ feature of this application.”
All about Hungama MyPlay Facebook application:
The content:
Hungama MyPlay features more than 200,000 music tracks from latest Bollywood releases, regional content in languages such as Marathi, Gujarati, Punjabi, Bhojpuri, Kannada, Tamil & Telugu, Ghazals, Devotional and more. One can also find music from India’s most popular artists such as Lata Mangeshkar, A. R. Rahman, Jagjit Singh, Adnan Sami, Shaan, Sonu Nigam, Shreya Ghoshal, Pankaj Udhas and more.
The application will enable users to:
Listen to their favourite songs via live streaming
Dedicate songs to their friends on Facebook
Create and share playlists
Sync with your Hungama.com account: Hungama MyPlay also allows users to synch their existing playlist on Hungama.com with the Facebook application.
How does it work?
Existing Hungama.com users can simply login to Facebook and use their Hungama ID to enjoy the application. However a user must be active under the 99 Unlimited Subscription pack
Non Hungama users can use the following URL to access the app –  http://apps.facebook.com/hungama_myplay/
New users are welcomed with a 30 day free trial, post which they need to incur a minimal cost of INR 99 per month to enjoy the app
Their Hungama MyPlay subscription also syncs with Hungama.com, allowing them to download their favorite music, wallpapers, videos and more at no extra cost
About Hungama.com
Life is limited, but entertainment doesn’t have to be, when you are on board India’s premium digital entertainment store, Hungama.com. Offering 2,00,000 pieces of  full length  music tracks, videos, ringtones, mobile wallpapers and dialogues across categories- Bollywood, Instrumental, Ghazals, Devotional, Indian Regional Music, International music and much more for digital downloads. Accessible from a PC & Mobile, users can enjoy all this content through a simple three step process – browse, preview & download, by subscribing to value-for-money price plans designed to suit every individual need. Some of the key features of this digital destination include a 30-second preview feature for music and videos you would like to download, ease of access and portability which allows you to sync devices with your PC and carry your favorite entertainment anywhere you wish to take it. It is also available on Facebook via the Hungama My Play application. Hungama.com is a part of Hungama Digital Media Entertainment Pvt Ltd. For the complete digital experience visit us at www.hungama.com on mobile and PC.

Listening to music and sharing it with friends instantly has never been so exciting, yet simple! Hungama Digital Media, South-Asia`s largest digital entertainment company, has launched Hungama MyPlay music application for Facebook, world’s largest social networking site having more than 200 million registered users. Facebook users can now enjoy their favorite songs by simply adding this application to their profile pages and play latest music via live steaming. It also enables interaction through features such as ‘share’ and ‘dedicate’.

Speaking about the application, Siddhartha Roy, COO, Hungama Digital Media, said, “Social networking has emerged as a medium where users are constantly updating their friends about new discoveries. People are not just interacting over the web but also sharing their preferences in music and movies. With Hungama MyPlay, you can now enjoy music at your favorite social networking destination. Additionally, you can also share your playlists and gift your music by using the ‘dedicate’ feature of this application.”

All about Hungama MyPlay Facebook application:

The content:

Hungama MyPlay features more than 200,000 music tracks from latest Bollywood releases, regional content in languages such as Marathi, Gujarati, Punjabi, Bhojpuri, Kannada, Tamil & Telugu, Ghazals, Devotional and more. One can also find music from India’s most popular artists such as Lata Mangeshkar, A. R. Rahman, Jagjit Singh, Adnan Sami, Shaan, Sonu Nigam, Shreya Ghoshal, Pankaj Udhas and more.

The application will enable users to:

Listen to their favourite songs via live streaming

Dedicate songs to their friends on Facebook

Create and share playlists

Sync with your Hungama.com account: Hungama MyPlay also allows users to synch their existing playlist on Hungama.com with the Facebook application.

How does it work?

Existing Hungama.com users can simply login to Facebook and use their Hungama ID to enjoy the application. However a user must be active under the 99 Unlimited Subscription pack

Non Hungama users can use the following URL to access the app - http://apps.facebook.com/hungama_myplay/

New users are welcomed with a 30 day free trial, post which they need to incur a minimal cost of INR 99 per month to enjoy the app

Their Hungama MyPlay subscription also syncs with Hungama.com, allowing them to download their favorite music, wallpapers, videos and more at no extra cost

About Hungama.com

Life is limited, but entertainment doesn’t have to be, when you are on board India’s premium digital entertainment store, Hungama.com. Offering 2,00,000 pieces of  full length  music tracks, videos, ringtones, mobile wallpapers and dialogues across categories- Bollywood, Instrumental, Ghazals, Devotional, Indian Regional Music, International music and much more for digital downloads. Accessible from a PC & Mobile, users can enjoy all this content through a simple three step process – browse, preview & download, by subscribing to value-for-money price plans designed to suit every individual need. Some of the key features of this digital destination include a 30-second preview feature for music and videos you would like to download, ease of access and portability which allows you to sync devices with your PC and carry your favorite entertainment anywhere you wish to take it. It is also available on Facebook via the Hungama My Play application.  Hungama.com is a part of Hungama Digital Media Entertainment Pvt Ltd. For the complete digital experience visit us at www.hungama.com on mobile and PC.

Bacardi offers its consumers an online digital entertainment store

In association with Hungama, launches www.mixbacardi.com

December 08, Mumbai: Bacardi today announced the launch of its online digital entertainment store for its customers in association with Hungama Digital Media Entertainment Private Ltd. To further extend its association with music, Bacardi has launched www.mixbacardi.com which offers music and videos and has a catalogue of over 3,00,000 songs to choose from. The website also has other unique features like a music mixer, a Flavors sections and a section that updates consumers on the various happening in the world of BACARDI.

Bacardi’s online digital store will be offering these unique and superior quality services in a rental subscription model. The various packages available are: Unlimited Music Downloads for Rs. 99 per month, Rs. 49 for 15 songs and Rs. 20 for 5 songs. Music lovers will have access to a blend of genres, ranging from International content – Hip Hop, Reggae, Hard Rock, Old school rock and roll, Pop as also Bollywood and regional music content. Users will also have access to a large library of videos and popular wallpapers.

On this occasion, Mahesh Madhavan, President & CEO, Bacardi Martini India Limited, said, ‘BACARDI has over the years had a strong association with music in India. With the launch of this website we are providing our consumers with an opportunity to own the content that they love the most – music. Consumers will have access to an unprecedented library of international and bollywood music. www.mixbacardi.com is one more step towards bringing alive our vision of making good times great!’

Now, extending itself into the digital music space, Bacardi has taken entertainment directly where the consumer is. The three steps download process makes this a feasible and economical option for consumers to sample and keep themselves up-to-date with the latest music and videos. The website will also provide information regarding the latest Bacardi events and new flavors.

Neeraj Roy, Managing Director & CEO, Hungama Digital Media said, “The website has been designed keeping in mind the needs of today’s customer, who does not have the time, demands variety and wants quality. The services are available at extremely competitive price points which demonstrate the value and convenience that we are bringing to the consumer, coupled with the interactive features that will provide an enriched experience to the user.”

Consumers can also log onto www.mixbacardi.com and win tickets for Bacardi Blast.Music lovers will see live performances with headline live acts by Chicane (of Don’t Give it Up and Saltwater fame), Sister Bliss (from Faithless of God is a DJ fame) and four resident DJs from the Ministry of Sound along with the India Resident – DJ Ivan.

About Bacardi Limited:

Bacardi Limited, a privately held company, produces and markets a variety of premium global spirit brands. Bacardi Limited’s portfolio consists of more than 250 brands and labels, including: BACARDI rums, MARTINI and ROSSI vermouths, DEWARS blended scotch whiskies, GREY GOOSE vodka, BOMBAY SAPPHIRE gin, ERISTOFF premium vodka, CAZADORES Blue Agave tequila, and other leading brands.

Avinash Nair Joins Hungama Digital Media As General Manager – South (India)

Mumbai, November 2nd, 2009: Avinash Nair joins South Asia’s leading digital and mobile entertainment company Hungama Digital Media as General Manager – South (India). Prior to this, Avinash was Head Sales- Karnataka, Andhra Pradesh & Kerala at Out-Of-Home Media (I) Pvt Ltd. Avinash will be responsible for developing and managing the sales function of Hungama’s digital agency business. He will be reporting to Niloufer Dundh, Head of Integrated Media at Hungama.

Avinash has 12 years of industry experience, of which, last 7 years have focused on the marketing and sales function at various organizations. He comes with a deep understanding of the business in the southern region which is an important geography from Hungama’s spread of operations. His strengths lie in developing digital concepts for clients along with management and analytical skills for strategic business development. Apart from Out-of-Home, Avinash has also worked with reputed brands such as Radio Mirchi, Hutchison Telecom and Jet Airways.

Commenting on Avinash’s appointment, Siddhartha Roy, COO, Hungama Digital Media said, “Over the past few years, Hungama has been at the forefront of creating convergence opportunities for clients across. With Avinash coming on board, our endeavor is to develop interesting concepts for our partners and clients in the southern region. These initiatives will be skewed towards integrating digital services with traditional media practices.”

Upon his appointment, Avinash said, “Digital as a medium has been instrumental in developing an exciting segment, where marketers can integrate innovative communication platforms with existing models. The southern market is bustling with opportunities and we will strive to develop new concepts that will create exciting engagement tools for our partners and clients. I’m excited to be a part of the young and dynamic team at Hungama.”

About Hungama Digital Media:

Hungama Digital Media Entertainment Pvt. Ltd. is the largest aggregator, developer, publisher and distributor of Bollywood and South-Asian entertainment content in the world. With partnerships with over 305 content creators, Hungama has licensed worldwide exclusive digital rights to over half a million music and video titles. We provide content to consumers in 37 countries, with more that 145 partners across the world. Hungama has successfully managed more than 2000 mobile and digital campaigns for as many as 300 brands globally. The business has built its expertise in the following areas- Mobile Content, Mobile Marketing and Mobile Media. Through its own universal Short Code 54646, Hungama Mobile is accessible to over 400 million subscribers within ALL the networks.

For more information, please visit www.hungama.org

Nilay Kumar Joins Hungama Mobile As Assistant Vice President – Managed Services Business

Mumbai, October 21st, 2009: Nilay Kumar joins South Asia’s leading digital and mobile entertainment company Hungama Digital Media as Assistant Vice President – Managed Business for their Mobile Business. Prior to this, Nilay was the Deputy General Manager – Hubs & Managed Services at Comviva (erstwhile Bharti Telesoft Ltd). Nilay will be responsible for the Managed Services portfolio where he will be overlooking initiatives that will enable value added managed services for telecom service providers across the globe. Nilay will be reporting into Albert Almeida, COO, Hungama Mobile.

Nilay has spent 11 years in the telecom industry, of which, last 4 years have focused on the telecom value added services space. He has a deep understanding of varied marketing functions along with expertise in business development and analytical roles of revenue planning. He has been closely involved with GSMA and various international forums, as a thought leader on various global telecom initiatives. In addition to the Indian market, he has worked in close quarters in the international telecom market, having handled many of the leading global telecom groups, operator associations and international long distance carriers. Apart from Comviva, Nilay has also worked with leading players such as Airtel Mobility, Essar Cellphone and Tata.

Commenting on Nilay’s appointment, Neeraj Roy, CEO  & MD, Hungama Digital Media said, “Over the past few years, the Indian telecom industry has been witnessing exponential growth. The time is right to consolidate offerings and create new benchmarks. With Nilay joining us, we are certain, that his deep understanding of the value added services space coupled with marketing insights will create interesting propositions for our telecom partners.” 

Upon his appointment, Nilay said, “The mobile space is bustling with opportunities which pose great times for marketers to innovate and create newer offering. Now is the time to transcend technology & geography barriers and look at bringing in true convergence, with the sole objective of creating value for the end customer. Given, Hungama’s leadership in the space, together, we hope to create a consolidated platform for Telecom providers that will become an added advantage for Hungama in the managed services ecosystem. I’m excited to be a part of the young and successful team at Hungama Mobile.”

About Hungama’s Mobile business

A part of Hungama Digital Media Entertainment Pvt. Ltd., Hungama’s mobile business is the largest aggregator, developer, publisher and distributor of Bollywood and South-Asian entertainment content in the world. With partnerships with over 300 content creators across the world, Hungama has developed a digital distribution network across mobile, internet, cable VOD and IPTV networks. Hungama works with leading Telecom companies, Online Publishers, Cable VOD providers as also Music, Film, TV content partners across numerous markets. Hungama powers content to consumers in 37 countries, with more than 150 partners across the world. Hungama has successfully managed more than 2000 mobile and digital campaigns for as many as 300 brands globally. The business has built its expertise in the following areas- Mobile & Digital Content, Marketing and Media. Hungama also runs numerous platforms for Telecom companies and is actively engaged in the Managed Services business with its partners across different markets.

Hungama Creates An Underwater Adventure Digitally With ‘Blue’

Hungama Digital Media in association with Samsung launch the digital promotions of the movie ‘Blue’

Mumbai, October 12, 2009:
Audiences now have a chance to experience the adventure and thrill of ‘Blue’ on their mobile as well as PC with the launch of its digital promotions in Mumbai today. Hungama Digital Media, South Asia’s largest mobile & digital entertainment company, in association with Samsung announced the launch of ‘The Blue Blaze’ a PC and mobile game and Digital Promotions of the movie ‘Blue’. Making splash this Diwali, Blue is being presented by Shree Asthavinayak Cine Vision and stars Akshay Kumar, Sanjay Dutt and Zayed Khan while Lara Dutta and Katrina Kaif add the glamour quotient completing the star cast.

The digital promotions of Blue will reach out to the audiences on social media through an innovative campaign for users on Twitter, Facebook, Orkut and a ‘Blue zone’ on Bollywood Hungama. The Blue Zone on Bollywood Hungama is a one of its kind rich media innovation for a Bollywood film. The Blue Zone takes the audiences to an underwater theme on the web which submerges their page into the secrets of the ocean and recreates the theme of the film for a complete ‘Blue’ experience. “The association with the Blue Blaze will give us an opportunity to reach out  to the highly connected youth of today using the very entertaining and absorbing platform that the film Blue provides.” states Mr. Asim Warsi , GM-Marketing , Samsung Mobile.

Commenting on the launch, Punyashlok Bhakta, Hungama Digital Media said, “The digital platform is posing opportunities for concepts like Blue to connect with the audiences and create curiosity through experiential concepts. Bollywood fans enjoy new concepts that break the monotony of their regular internet world. An underwater action thriller is a perfect setting for digital innovations and we hope to create the ‘Blue’ experience as the film releases of the film on October 16.”

Zayed Khan, star of The Blue Blaze and the movie Blue, was present during the launch today. “With Blue, audiences are in for action sequences that will keep them on the edge of their seats. The game is here to give you a sneak preview of what is coming your way on October 16. Underwater action and one-on-one battles with sharks make it an exciting concept for a game and cool innovations on the web. Hungama has re-created the sea and developed an action packed concept for movie audiences and gamers alike.”

‘The Blue Blaze’ is a thrill-a-minute multi-level game which delivers an innovative and exciting experience to the player, pitting him against the perils underwater. Developed around the deep sea explorations of the film, the game is all set to give you the adrenaline rush and accelerates as each new level unfolds. The racy plot begins with a bare handed skirmish with sharks, moves into deep sea diving, reveals the secret of a forbidden treasure and a buried past, flirts with death at the hands of the mafia and goes straight into the treacherous waters again. The players also have a chance to flirt with the star cast of ‘Blue’ as the game features the stars of the film as central characters.

The Blue Blaze game offers a hi-octane preview of the adrenaline charged world that the viewer can expect in the movie. As you play Blue Blaze, you also get to view snippets about the movie and its main characters. The game is available on the movie’s official website www.bluethefilm.com and on www.bollywoodhungama.com/blue. It is also available on all telecom operator platforms.

About Hungama Digital Media:

Hungama Digital Media Entertainment Pvt. Ltd. is the largest aggregator, developer, publisher and distributor of Bollywood and South-Asian entertainment content in the world. With partnerships with over 305 content creators, Hungama has licensed worldwide exclusive digital rights to over half a million music and video titles. We provide content to consumers in 37 countries, with more that 145 partners across the world. Hungama has successfully managed more than 2000 mobile and digital campaigns for as many as 300 brands globally. The business has built its expertise in the following areas- Mobile Content, Mobile Marketing and Mobile Media. Through its own universal Short Code 54646, Hungama Mobile is accessible to over 400 million subscribers within ALL the networks.For more information, please visit www.hungama.org

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of two business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

Enjoy The Acid Trip On Your Mobile

Hungama Digital Entertainment launches an action packed game for Acid Factory

Mumbai, October 8, 2009: What if you woke up one morning only to realize that your memory has been erased? Will it become a life changing event? Explore these questions in a newly designed action packed game for the upcoming film Acid Factory. The game has been created by Hungama Digital Entertainment, India’s leading digital entertainment and mobile services company. Acid Factory is produced by noted filmmaker Sanjay Gupta and directed by Suparn Verma who has previously directed Ek Khiladi Ek Haseena and penned movies such as Fight Club and Karam. The film stars Fardeen Khan, Irrfan Khan, Aftab Shivdasani, Manoj Bajpayee Danny Denzongpa, Dino Morea and Dia Mirza. The film is being presented by Mumbai Mantra Media Ltd.

The game revolves around the plot of the movie which is full of action and interesting twists and turns. The theme takes the player to an unknown territory where he wakes up one morning only to realize that his memory has been erased and perceives himself to be a criminal. In this quest, the player has to gain memory and fight with the villains and various situations that span over five different stages. The memory is the life line in this game.

Commenting on the launch of Acid Factory’s game, Mr. Siddhartha Roy, COO, Hungama Digital said, “Bollywood fans today can get a sneak-peak of upcoming films through various digital platforms. Be it mobile or web, Hungama has created exciting properties for consumers, which revolve around their favorite stars and forthcoming films. With Acid Factory, Hungama had the opportunity to create a game that has fast paced action sequences and packed with twists and turns. We are confident that the audience will be intrigued with the Acid Factory game which launches today.’

Adding to the concept, Vishal Nongbet, Head Marketing and Promotions, Mumbai Mantra Media Ltd. (Mahindra Group Company), “Acid Factory is a fast paced edge of the seat action thriller, which makes it perfect for an action packed game. It’s important to create a touch point with the viewer in every form. Launching a game gets the viewers involved with the film right from the beginning and therefore entices them to watch it in the theatre. We thoroughly enjoyed the process of incorporating the setting of Acid Factory in the game with the team at Bollywood Hungama.”

The game is available for mobile downloads through various mobile operators across India. Tata Sky users can also download the game from Tata Sky Actve Mall using 54646 platform. Acid Factory releases in theatres on October 9, 2009.

About Hungama Digital Media:

Established in 1999, Hungama is South Asia’s largest digital & mobile entertainment company, with intrinsic expertise in online & mobile media and technology, communication & interactivity. Hungama is the largest aggregator, developer, publisher and distributor of Bollywood & South Asian entertainment content in the world, having worldwide exclusive rights to over half a million music and video titles, distributing the same across over 33 countries through 147 partners.  Hungama works directly with 85% of the studios and music companies producing Indian content. For more information, please visit www.hungama.org

About Mumbai Mantra

Mumbai Mantra, a company sponsored by the US $6.7 billion Mahindra group, one of India’s top 10 industrial houses, has been set up to tap the vast potential in India’s rapidly growing Media and Entertainment Sector. The company develops markets and distributes movies. It has invested in a vast portfolio of films, both Indian as well as international. Future plans include entry into regional cinema, television and new media space. Great narrative is a core requirement for our business. Innovation in marketing and distribution is an essential tool used by us to bring the audience closer to the story teller. We promise quality at each step of the journey. Mumbai Mantra is committed to bringing great stories to you.

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