Spice Digital, one of the foremost VAS players in the country, today announced that the successful integration of one of their premier service – Caller Ring Back Tones (CRBT) solution – on the Zain Telecom network in Tanzania. Spice Digital reaches out to more than 50 million subscribers daily in its markets within the country and across borders including Bangladesh, Mauritius, Kenya, Indonesia, Jordan, Nepal, Nigeria, Saudi Arabia and Singapore.
The new CRBT deployment on the Zain Tanzania network is a combination of Mobile Radio and Caller Ring Back Tone in two languages – English and Swahili. This announcement comes shortly after Spice Digital strengthened their presence in India with the opening of a new development centre in Dehradun and the expansion of their Kolkata branch, clearly displaying the company’s intent of aggressive growth, not just in India but also in the international markets.
Saket Agarwal, CEO, Spice Digital said, “We are today acknowledged by our customers as one of best Mobile VAS players in the Indian market. We have been actively present in some of the key international markets and such international deployments help us gain more ground in the international arena. Moreover, after having established ourselves in one of the most competitive and fastest growing telecom markets like India, we are now able to extend our understanding of the consumer psyche to the other markets and introduce innovations that can benefit both, the service provider and the end consumer.”