Reliance Infocomm, an ADAE Group company, has tied up with Intrex, an Essel Group venture, for electronic distribution of the entire portfolio of RIM Prepaid, as well as National and International Calling Cards.
Reliance IndiaMobile customers can now recharge their prepaid account either by sending an SMS to 7575 or through Intrex’s Website www.itzcash.com and make payments using Itz Cash. Alternatively, RIM customers can also purchase recharge vouchers at over 4,500 Playwin online lottery terminals.
Launched in November 2003, Itz Cash is India’s first multi-purpose prepaid card that enables consumers to conveniently top-up mobile pre-paid accounts, shop online, book railway tickets, buy Internet connection packages and play online games.Itzcash is neither a credit card nor a debit card. It is an alternative to cash that can be used to buy applications on the Internet, on the telephone, or by sending an SMS.
Announcing the tie-up, Ajay Baijal, Head-Channel Sales, Reliance Infocomm, said: “Given the paucity of time, especially in bigger towns, Itz Cash will now provide freedom to refill anywhere, anytime to RIM users. Our company is committed to making the lives of its customers easier. This tie-up with Itz Cash, India’s first and only multi-utility pre-paid card is a step in that direction.”
Naveen Surya, Executive Director, Intrex India said: “This facility is yet another user friendly initiative by RIM and Itz Cash. This step by the Reliance IndiaMobile will add another dimension in convenience offered by Itz Cash to RIM users. It would give a momentum to our endeavor to meet the aspirations of Internet and mobile users for a safe and convenient payment option.”
Itz Cash comes in denominations of Rs.250, 500, 1000, 1500, 3000, 5000, 7500 and Rs. 10,000 and is available across the country through 88 Asian Sky Shop franchisee network, 4,500 Playwin retailers, 5,500 Dish TV outlets, Oxigen outlets and Indiatimes shopping portal. The company has already tied up with IRCTC, Indiatimes.com, Rediff.com, Asian Sky Shop, ZEE Interactive Learning Systems, HCL Infinet, Dish TV and Playwin.