Reliance Launches IndiaCall Service In England And Wales

Reliance Communications, UK will launch Reliance IndiaCall service in England and Wales on Friday. The service will enable callers to make high-quality calls to India from any landline or mobile phone at competitive rates of 7.9-8.9 pence per minute (1 GBP=Rs79.22 as of Wednesday). The rates are the same for both prepaid and postpaid customers.

Calls from landline access will cost 7.9 pence per minute while those from free-phone access will cost 8.9 pence. There are no hidden charges like maintenance fee, connection fee, weekly fee, or service fee.

The service offers host of convenience calling features like PIN-less dialing, speed- dialing etc.

Reliance Communications, UK is an Anil Dhirubhai Ambani Enterprise (ADAE) group company and an affiliate of Reliance Infocomm, India’s largest private sector telecom operator. Reliance Communications is registered in the United Kingdom.

Reliance IndiaCall can be used to call any number in India from any phone (no matter who the local operator is) in England and Wales. Each customer will have to register to get the unique four-digit PIN (personal identification number). Postpaid customers can register up to five numbers while pre-paid customers can register one for PIN-less dialing

Those willing can register either by logging on to or by calling toll-free customer care number 0800 376 9636. One will have to give details of credit/debit card that one intends to use to pay for the calls at the time of registering.

A caller can choose either the pre-paid or Pay After Use (post-paid) option to make a call.

Prepaid customers can buy vouchers of any denomination between GBP 5 and GBP200.

While round the clock customers service will be available through the company’s fully integrated website and customer care service, customers can also view their account online.

“This is potentially a very large market and we’d like to take a substantial share of it. We expect the Indian community benefiting from our service the most. There are 3,50,000 Indian expatriate families living in the United Kingdom. Of these, 300,000 are frequent callers. Fifty thousand Indians visit the country every year.” says Thakur Sharma, President, Reliance Communications, UK.

“Our India calling service has been a huge success in the United States and Canada since their launch mid last year. It is extremely popular with callers including non-resident Indians residing in these countries and those in transit or on visit there,” he added.

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