In yet another first in the country’s CDMA domain, Reliance Infocomm has launched an e-Recharge facility for its prepaid subscribers offering them with the flexibility to opt for denominations ranging from Rs55 to Rs1,100
With this, Reliance IndiaMobile (RIM) subscribers will be able to electronically recharge their prepaid accounts, almost instantaneously, with virtually any amount that suits their budget. They will also be able to top-up their accounts with micro recharges beginning with Rs55 without changing the validity of the original recharge.
The facility is already available at all Reliance WebWorld and Web World Express stores in major cities and will gradually be spread to other places and all the major retail outlets of the channel partner chain in about 1,500 cities and towns in the country.
Announcing the nationwide rollout of the novel product, S P Shukla, President – Wireless Products and Services, Reliance Infocomm said: “The e-Recharge brings in a great convenience and flexibility to the subscriber as they can choose any denomination that suit their budget and requirement.”
“For instance, one can recharge his RIM account with Rs55 or multiples of even one rupee. It can be done even while roaming and there is always a recharge outlet near you, no matter where you are,” he explained.
The Reliance e-Recharge works like this:
The advantage for the retailer is that he saves on working capital and inventory cost on account of keeping a vast range of Reliance RCVs. From the customer’s points of view, he now has the choice of going in for a paperless transaction – a growing trend in this information age.
Reliance Infocomm Ltd., a Reliance group company, is India’s largest mobile service provider with over 9 million customers. Reliance Infocomm has established a pan-India, high capacity, integrated (wireless and wire-line) and convergent (voice, data and video) digital network, to offer services spanning the entire Infocomm value chain – infrastructure, services for enterprises and individuals, applications and consulting. The Reliance Group, founded by Shri Dhirubhai H. Ambani (1932-2002), is India’s largest business house with total revenues of over Rs 99,000 crore (US$ 22.6 billion), cash profit of Rs 12,500 crore (US$ 2.8 billion), net profit of Rs 6,200 crore (US$ 1.4 billion) and exports of Rs 15,900 crore (US$ 3.6 billion).