Reliance Communications launches ‘Socially’ Application on RWorld

A 3G ready mobile phone application that bridges the gap between social networks and everyday mobile usage.
· Follow friends on different social networks such as Facebook, Twitter and LinkedIn through a single client.

Reliance Communications, India’s largest and only nationwide operator offering both GSM and CDMA mobile services, today announced the launch of its trendy new VAS application – Socially, made available through its data portal RWorld. The new application is designed to enable users to follow the recent activity of friends and to update their status on different social networks like Facebook, Twitter and LinkedIn through a single client.
Socially also shows up-to-date social information of the caller during an incoming call and collates significant events across social networks and pushes them as alerts on select smartphones supporting the application, enabling users to have better conversations.
Mr. Krishna Durbha, Head – VAS, Reliance Communications, said, “An address book is at the core of mobile usage. In it a user stores all the critical people he or she networks with, of which one application is making voice calls &SMS. Now with this service, Reliance Communications has empowered its consumers and made the phone address book far more powerful & linked it to social networking sites like Facebook, Twitter & LinkedIn. In future, the use will also be extended to video calls & other cool enablers for a person’s social network.”
The application is extremely secure and brings a host of other interesting features such as alerts of friends’ activities on the idle phone screen.
Nagesh Rao, Founder, Antarix Networks, said, “We are delighted to partner with RCOM to launch this 3G social service. Social Networks have moved from hype to now being used by most web consumers. Our vision for Socially is to provide a social OS layer on top of mobile phones; embedding social info into the address book, calls, idle screen.”
Socially is downloadable from RWorld and users can subscribe to the service @ Rs. 10 / 30 days without having to pay any additional browsing charges.

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