C3CUBE initiates touch-screen kiosk entertainment revolution in India

New Delhi, 4 June 2009

During this IPL season, if you had walked into any of the major outlets of McDonald’s or Nirulas, the DT Mall Food Courts and any of 27 prime retail locations across the Delhi NCR region, you would have seen a crowd of young people engrossed in a futuristic, interactive touch-screen kiosk. This was the Dilli Dil Se Network, part of the Coca-Cola Dilli Dil Se marketing program celebrating the Delhi Daredevils and India’s first ever network of multimedia, broadband-enabled entertainment kiosks.

The Dilli Dil Se kiosk network was conceived and developed by acclaimed multimedia producer Raja Choudhury and his digital agency, C3CUBE Multimedia for Coca-Cola India as part of its integrated marketing program to leverage its sponsorship of the Delhi Daredevils during the DLF IPL 2009. This program also included a website, www.DilliDilSe.com, designed by C3CUBE.

Traditionally, touch-screen kiosks are visible in banks, at airports, stations, museums aimed at facilitating customer transactions, information or ticketing. This is the first time a kiosk network has been created solely for the purpose of promoting a sporting event and providing entertainment in a safe, fun-filled environment. And the formula worked! During the DLF IPL 2009, over 20,000 enthusiastic users between the ages of 13 and 30 logged on to the Dilli Dil Se kiosk network to cheer and celebrate the Delhi Daredevils steady climb to the top of the league table, and into the semi-finals.

The cutting-edge kiosk network integrated a large 19 inch letterbox touch-screen interface and a 32 inch LCD TV and provided dynamic content such as a promotion, games, a private social network, video mail, SMS tweets, a juke box, Bluetooth 2.0 downloads, videos, ads, team player game cards, 3D virtual tours and much more.

“This is a first-of-its-kind entertainment kiosk network” says Raja Choudhury, who has been building award-winning kiosks, websites, videos and TV programs in the US, UK and Indian markets since 1993. “We believe such a network that integrates Web 2.0, flash games, a social network, Bluetooth, video mail, SMS and music over a 2 Mbps broadband connection, has not been deployed so far. Coca-Cola India believed in our vision and we were able to make this possible during the IPL.”

C3CUBE and Coca-Cola India were able to attract some key partners to this pioneering experiment during the DLF IPL event including McDonald’s, Nirulas, DLF DT Malls, Kwality Group, Pind Baluchis, Zenga Mobile Apps, Waves, INOX cinemas, Vikings Game Zone and Airtel Broadband.

Mansoor Siddiqi, Director – Integrated Marketing Communications at Coca-Cola India said that “The Dilli Dil Se kiosk network was a fresh initiative in the marketing of a brand asset. It enabled local Delhi Daredevils fans to cheer their team on, in an involving and fun manner, and achieved engagement metrics beyond our expectations.”

C3CUBE Multimedia is a two-year old agency with offices in New Delhi and New York that has already notched up major interactive successes including 2 Webby Honoree Awards in 2008 for www.OurWeddingDay.com and www.CBCWorldwide.com as well as numerous awards for www.JadeNYC.com and the documentary film “Spirituality in the Modern World.” The company now plans to launch a series of public multimedia projects in the Indian market, including a new tourism, information and entertainment kiosk network for Delhi called the Delhi I-Zone in time for the Commonwealth Games in 2010.

About C3CUBE Multimedia Pvt. Ltd.

C3CUBE is a full service digital communications company with offices in New Delhi and New York. The company is headed by acclaimed multimedia producer Raja Choudhury and is built upon a foundation of creativity and communications in the digital age. We combine award-winning design and conceptualization services with the innovative use of digital technology, management and global sourcing to deliver successful projects.

C3CUBE’s diverse portfolio extends from acclaimed Web and Multimedia Campaigns to Kiosk Installations and compelling Videos and TV films. Our recent successes include DilliDilSe.com and the Dilli Dil Se Kiosk Network (Coca-Cola India), OurWeddingDay.com (Webby Honoree), CBCWorldwide.com (Webby Honoree), JadeNYC.com (Adobe Site of the Day) and many other websites, videos and installation.

Affle Rewrites The Rules Of Interactivity For Mobile Advertising

June 05, 2009 – New Delhi : Affle today announced the launch of a new technology which would allow advertisers to derive significantly higher Return on Investment (ROI) from their Mobile Advertising campaigns on Affle’s SMS2.0 service. This would thus create a paradigm shift for advertisers as their Mobile advertising campaigns could now have much richer interactivity options like – Add to Contacts, Add to Calendar and Add to Bookmarks, which would significantly enhance the value an advertiser could derive on this medium.

Commenting on this launch, Anuj Kumar, Executive Director (South Asia), Affle said “Affle has continuously strived to add more value to its users and advertiser partners. With the launch of these enhanced interactivity options on SMS2.0 we are very confident of adding longevity to an advertiser’s campaign, and also providing them unmatched interactivity. On an overall level I am very confident that this would help us attract more advertiser partners and also provide them a unique and valuable engagement.”

He added, “These options would be particularly beneficial to companies who would want users to call them for fulfillment of transactions like restaurant chains or for those who would want to build appointment like TV channels, or to those who want to drive higher traffic to their mobile/web site. Thus a person seeing an SMS2.0 ad for a TV Show could now just click on it and the reminder to watch this show will automatically be set on his mobile phone calendar. Similarly with just a click on a Pizza Delivery ad, the phone number of the Pizza chain will be added to the user’s phone contacts”.

Since the launch in India, Affle has had significant success in building partnerships with leading Mobile Network Operators, Advertisers & Agencies making it’s SMS2.0 service the largest rich media on mobile, delivering over 125MN monthly impressions. Advertisers too have derived significant value from SMS2.0 as they have used this media to communicate their message effectively in a non intrusive environment to a large involved audience with multiple interactivity options. As a result leading advertisers in the FMCG, Media, Consumer Durable & Automobile industries have regularly used this media to reach out to their targeted users.

The returns from these new interactivity options could now be reaped by these advertisers much beyond their campaign period, as the contact and calendar entry will continue to stay on the user’s phone. With the launch of these new interactivity options Affle expects to add a lot more value to its partners and significantly enhance mobile advertising effectiveness much beyond the traditionally defined campaign period. This is thus expected to significantly boost the rapidly growing Mobile Advertising industry in India.

About Affle:

Affle is a leading mobile media company. They offer cutting edge technologies with a value proposition for consumers and business partners. The solutions and products from Affle have been specially designed to enhance user experience and make mobile media a reality. Affle’s SMS2.0 service has been deployed across Asian markets with multiple mobile network operators and has already become one of the largest mobile media in India.

Affle recently announced a Strategic Partnership with Microsoft which also makes Microsoft a shareholder in Affle. Affle currently operates in six countries including Singapore, India Thailand, Malaysia, Indonesia and UK. The company is in the process of strategically expanding to other top mobile markets soon. Affle has already established strong partnerships with leading Mobile Network Operators, Original Equipment Manufacturers, Content Providers, Media Agencies, and Advertisers, across various geographies. For more information, visit www.affle.co.uk.

ROK Deploys Streamed Mobile TV Across India with BSNL

Mass-market 2.5G mobile TV now available across India with live and
on-demand channels to include full length movies

London 4rd June 2009: ROK Entertainment Group, the mobile
technologies, applications and services company, today announces the
launch of TINY TV across India with leading mobile operator BSNL.

BSNL (Bharat Sanchar Nigam Limited) is the largest Communication
Service Provider (CSP) in India with a 24% market share and a customer
base of more than 90 million people across its mobile, fixed-line and
internet service companies to include 4.6 million CDMA and 54.2
million GSM Mobile subscribers.

TINY TV is the first nationwide, subscription-based, mobile TV service
in India to be streamed over mass-market 2.5G GPRS.

Offering a range of live and on-demand mobile TV channels to include
local and international news, sports, music and movies, TINY TV is
priced at Rs 150.00 (approximately $2.70c) per month payable via
reverse-bill SMS.

Specifically, TINY TV channels include News 24 (Hindi news), E-24
(Bollywood entertainment), ROK Bollywood (celebrity news), Geet (Hindi
songs), Green (evergreen Bollywood music), Red (latest music from
Bollywood), Gyan (devotional), regional channels of Gujarati – Marathi
for West India, Bengali for the East Zone,Tiny Sports TV, Tiny
Comedy, Mobifun and a Movie Channel offering a regularly updated list
of full length movies wherein the users can pause, fast forward and
rewind, plus a Sony package of SAB TV – Channel SET and Channel PIX.

“India is a massive mobile market with a fast-growing appetite amongst
consumers for mobile entertainment ” said Jonathan Kendrick, Chairman
and CEO of ROK “so we are delighted to be working with BSNL in the
deployment of TINY TV across India.”

About ROK Entertainment:

Founded in 2004, ROK Entertainment Group is a mobile technologies,
applications and services development company. Headquartered in the
UK, ROK is best known for its award-winning mobile TV services and has
5 patent awards and more than 40 further patent applications in place.
For more information, please visit: www.rokent.com.

IBN7 & Hindustan partner for ‘ICC World T20’ programming

~The joint initiative will provide all the action packed drama right from England~   

New Delhi, 4th June ‘09As the virtually invincible Indian T20 Team gears up to defend their title again in one of the most enthralling cricket tournament, IBN7 and Hindustan come together to capture all the thrill and excitement of ICC World Cup T20 2009 with ‘T20 Mahayudh’. This special series which begins June 5th will have the former Indian Spinner Maninder Singh as the expert panelist throughout the series.  

This co-branding will be integrated on both, television and print, benefiting the viewers and readers alike with all the stories, happenings & reportage, both on and off the field from England.  

Under the umbrella programming ‘Mahayudh’ on IBN7, two daily half hour specials will be telecast at 6:30pm and 10:30pm respectively throughout the tournament providing an in-depth analysis, preview and review of every match along with all the hot gossip. Also, special shows will be aired on India match days at 9:30pm, 11:30pm starting 6th June with a telecast following at 7:00 am & 8:00am next morning.  

Hindustan will also report all the news and views on T20 World Cup under the branding ‘T20 Mahayudh’ throughout the T20 World Cup.  

Ashutosh, Managing Editor – IBN7 said, “After another successful season of IPL, the T20 fever is at its peak. Our tie-up with Hindustan aims to provide our audience with the very best of T20 coverage with key insights and highlights. The alliance with Hindustan is a big boost to our endeavor to provide our audience with all the latest news on ‘ICC World T20’ through television and print medium continuously.”  

Speaking on the partnership, Mrinal Pande, Editor, Hindustan, said, “Carrying forward the IPL madness to ‘ICC World T20’, Hindustan & IBN7 bring for the cricket enthusiasts all the high octane drama throughout the series in England. Our collaboration with IBN7 for ‘T20 Mahayudh’ will aim to indulge the audience by providing content that is engaging and does justice to the craze for cricket and ‘ICC World T20’ in particular.”   

About Network 18

Network18 [BSE: 532798,NSE: Network18] is one of India’s leading full play media conglomerates with interests in television, print, internet, filmed entertainment, mobile content and allied businesses. Through its holding in Television Eighteen India Ltd (TV18) [BSE: 532299, NSE: TV-18], Network18 operates India’s leading business news television channels, CNBC-TV18 and CNBC Awaaz. It also runs one of India’s largest Internet players – Web18, as well as one of India’s leading real time financial information and news terminals – Newswire18. TV18 has recently expanded into print with Infomedia18, a newly formed entity following the acquisition of Infomedia, India’s leading player in the special interest publishing and printing operations space.TV18 has also announced collaboration with Forbes media for the launch of a business magazine in India. Through its holding in ibn18 Broadcast Ltd (ibn18) [BSE: 532800,NSE: ibn18], Network18 operates in the general news and entertainment space with leading general news channels CNN-IBN and IBN7 and has launched IBN Lokmat, a Marathi news channel in partnership with the Lokmat group. ibn18 also operates a joint venture with Viacom, called Viacom18 which houses the MTV, VH1 and Nickelodeon channels in India – as also Studio18, the Group’s filmed entertainment operation and has launched ‘Colors’, a Hindi general entertainment channel. Additionally, Network18 holds the Group’s online & on-air home shopping venture, Homeshop18 and its full spectrum events management venture, E18. 

About HT Media Limited

Publishers of Hindustan, HT Media Limited is one of India’s foremost media companies, and home to three leading newspapers in the country in English, Hindi and business segments – Hindustan Times (English daily), Hindustan (Hindi daily) and Mint (business daily). The Company’s subsidiary HT Music and Entertainment Company Limited has four FM radio stations “Fever 104” in Delhi, Mumbai, Bengaluru and Kolkata. The Company has also made a foray into the Internet space through its subsidiary Firefly e-Ventures Limited and has launched a new job portal www.Shine.com. These are in addition to the existing websites livemint.com and hindustantimes.com. In addition, the Company has entered into a 51:49 joint venture (JV) with German media group Hubert Burda to leverage HT Media’s expertise in printing and publishing and capture opportunities in the booming high-end magazine and catalogue printing space in India and the Asia-Pacific region. HT Media also publishes two Hindi magazines Nandan and Kadambini.


Mumbai, June 04, 2009: Network 18 today announced the appointment of Mr. Hatim Kantawalla as its Group Technology Editor. He has over nine years of editorial, general and project management experience with tech media companies in India and the Middle East. In this capacity, he will be in-charge of the editorial operations of Network18’s tech media brands – Chip (a monthly magazine licensed from Hubert Burda, Germany and published by Infomedia18), T3 (a monthly magazine licensed from Future Publishing, UK and published by Infomedia18), tech2.com and biztech2.com.

Prior to joining Network 18, Mr. Hatim Kantawalla was the Associate Publisher of PC Magazine and was responsible for the business unit’s P&L in Dubai, UAE. He has previously worked in the capacity of Editor-in-chief for magazines like PC Magazine M&NE, ARN and the Official Playstation Magazine. And prior to that, he was the Deputy Head-Test Centre for CHIP, Network Computing and CRN at Jasubhai Digital Media, India. Mr. Hatim Kantawalla holds a bachelors degree in mechanical engineering from Sardar Patel College of Engineering, Mumbai. A die-hard tech enthusiast, at various times during his career, he has also been responsible for overall technological direction and management of the IT Infrastructure of the companies he has worked with.

Speaking on his appointment at Network18, Mr. Hatim Kantawalla said, “I am extremely pleased to be back in India, and more specifically happy to have joined Network18 as the Group Technology Editor. The technology media space is vibrant as ever, and I am excited to be part of a team that has made significant strides over the past few years in print, online and television.”

Commenting on the appointment, Mr. Senthil Chengalvarayan – President & Group Editorial Director, TV18 Business Media said “Network18′s editorial competency is fairly diverse – ranging from business and general news to infotainment, entertainment and sports. As India’s leading content generators, technology is a key focus area for us and we need only the best to lead us in it. Consequently, we’re happy to welcome Hatim into the network who has a wealth of experience and the right pedigree to take our technology content to take the next level.”

Network18[BSE: 532798,NSE: Network18] is one of India’s leading full play media conglomerates with interests in television, print, internet, filmed entertainment, mobile content and allied businesses.  Through its holding in Television Eighteen India Ltd (TV18) [BSE: 532299, NSE: TV-18], Network18 operates India’s leading business news television channels, CNBC-TV18 and CNBC Awaaz.  It also runs one of India’s largest Internet players – Web18, as well as one of India’s leading real time financial information and news terminals – Newswire18. TV18 has recently expanded into print with Infomedia18, a newly formed entity following the acquisition of Infomedia, India’s leading player in the special interest publishing and printing operations space. Through its holding in ibn18 Broadcast Ltd (ibn18) [BSE: 532800,NSE: ibn18], Network18 operates in the general news and entertainment space with leading general news channels CNN-IBN and IBN7 and has launched IBN Lokmat, a Marathi news channel in partnership with the Lokmat group. ibn18 also operates a joint venture with Viacom, called Viacom18 which houses the MTV, VH1 and Nickelodeon channels in India – as also Studio18, the Group’s filmed entertainment operation and has launched ‘Colors’, a Hindi general entertainment channel.  Additionally, Network18 holds the Group’s online & on-air home shopping venture, Homeshop18, its full spectrum events management venture, E18 and its sports management & marketing division, Sports18. In a pioneering foray, the group recently launched Forbes India, the nation’s first local edition of a foreign news magazine title and the world’s most influential business brand, in collaboration with Forbes media. For more information, log on to www.network18online.com

Introducing JOB.talk@yahoo.com Another Unique and Easy Way to Find That Perfect Job

3 June ‘09: Jobseekers can now can add JOB.talk@yahoo.com to their Yahoo! Messenger and search, view details and apply to jobs directly through their Yahoo! Messenger chat window.

TimesJobs.com takes its JOBtalk feature to another level by introducing JOBtalk for Yahoo Messenger users as well. Leveraging TimesJobs.com’s Seek Easy Job Search Feature, the application has been designed to be as unobtrusive and simple as possible – all a jobseeker has to do is type a query and get instant relevant job listings, in reply in their Yahoo! Messenger chat window.

Speaking about JOBtalk on Yahoo!, Mr. Gautam Sinha, CTO, Times Business Solutions Limited said, ““It has been our constant endeavour to create value and bring innovative product features to the market. And, we wanted to help our users access TimesJobs from multiple channels. We have received a huge response from GTalk users for JOBtalk@timesjobs.com, which was introduced keeping in mind that many users are can’t access job sites from their work place.

“Now, we have made the JOBtalk application available to Yahoo! Messenger users as well. Yahoo! Messenger users have to simply have to add JOB.talk@yahoo.com to their buddy list and enter their query in their chat with JOB.talk@yahoo.com to view results and apply to multiple jobs together – by just separating the serial numbers with a space – no jargon or codes are required in this process”.

“Jobseekers registered on TimesJobs.com can apply to jobs directly from the chat window and JOBtalk automatically identifies their profile and sends their job application.” added Mr. Sinha.

To use JOBtalk, users just need to add JOB.talk@yahoo.com in their Yahoo! Messenger and it is instantly added to their friend list.

To get started just type “Help” in the chat with JOB.talk@yahoo.com, and you are on your way to your dream job, with instant access to Seek Easy job search and Express Apply, without having to visit the TimesJobs.com website.

Benefits of JOBtalk –

 With the tough job market, and lack of time, with JOBtalk, users can apply to multiple jobs together, in their chat.

 JOBtalk has been launched with special focus on working jobseekers, where jobsites may be banned in their organizations. They can still search and apply though TimesJobs.com with their Yahoo!

 Users need to have their Yahoo Id registered with TimesJobs.com to apply for the job.

 Instant Access – Provides Instant Access to job search on TimesJobs.com.

 Express Apply – Users can apply instantly to jobs, without logging onto TimesJobs.com

 With JOBtalk, to view job details or apply to job(s), users just need to enter the right command (view or apply, respectively) followed by the serial number of the job – no code or jargon required.

 JOBtalk displays 3 jobs at a time, so users have more options to select from.

JOBtalk builds on TimesJobs.com’s Seek Easy Feature, that eliminates the need to enter multiple fields in lengthy search forms –type any keywords in the search box and obtain matching results.

—–End —–

How JOBtalk on Yahoo! works -

To begin searching for jobs, open a chat window JOB.talk@yahoo.com and enter Key skills, Location, Experience, Industry. For e.g. “java project manager, delhi, 3 yrs.”

On entering the search criteria, JOBtalk returns a set of 3 relevant jobs. You can then –

1) View Job Details – In order to view the complete job description, enter View followed by space and serial number of the job. E.g. “view 3”

2) More – To view the next set of matching jobs, enter “more” – and get job matches serially numbered 6 to 10

3) Type “back” – To view the previous set of jobs matching your search,

4) Applying to job – simply enter Apply followed by space and the serial number of the job. E.g. “Apply 5”. You can also apply to multiple jobs by entering the serial numbers separated by space if your Yahoo Id is Registered with TimesJobs.com. For e.g. “Apply 2 5 8”

5) To know more about JOBtalk just type “help”

Please note that any keyword entered, apart from the above set of commands, will be accepted as search keywords and will return a set of relevant jobs.

In case your Yahoo! address is not registered with TimesJobs.com, please update the same on www.timesjobs.com.

India’s Leading Free SMS Provider, 160by2.com Now Opens To Five Countries

Hyderabad, June 1, 2009: 160by2.com, the Hyderabad based provider of online free SMS service today

made its foray into the fifth country with the launch of the service in Saudi Arabia and United Arab

Emirates. This launch has come close on the heels of the announcement of their four millionth

registered user last week.

Mr. Satya Kalyan Yerramsetti, CEO and Co-founder of SMSCountry Networks, the company that owns

160by2.com is delightful at the launch and also believes that this was a small step towards brighter

prospects. “The name 160by2 has a universal appeal, since text messages are 160 characters worldwide

and also there is an international appeal to subsidize mobile phone bills by sending SMS for free. Thus

by taking our service worldwide, we are not only getting a worldwide audience to be benefitted by our

service, but are also able to cater to the NRI population who would love the prospect of sending SMS

back home for free”

With this launch, the company is now present in Singapore, Kuwait, UAE and Saudi Arabia apart from

India. Speaking of expansions, Mr.Yerramsetti adds, “Yes, we are still expanding and will be coming up

with newer launches in South East Asia very soon”. Mr. Yerramsetti was also thankful to the loyal user

base that has helped the company in this prolific growth of the website. “Our users have been our

strength. It was primarily to heed to their growing requests for the expansion of our site to other

countries that we have taken these steps to grow multinational. In that aspect we are very thankful to

them”, Mr. Yerramsetti concludes.

About 160by2.com

www.160by2.com, part of SMSCountry Networks Private Limited is India’s leading provider of online

free SMS with over 4 million registered users. The site is among the top 100 most visited websites in

India (Source: Alexa) . Their mobile portal at http://m.160by2.com was ranked the seventh most used

WAP site in India (Source :Opera Mini). Metrix Labs ranked the website as the ‘Website of the year’ for

the year 2008 in the area of ISP/Telecom. The company was founded by Mr. Satya Kalyan Yerramsetti

and Mr. Raju Kalluri and is headquartered in Hyderabad, India.

SchoolAdmissionIndia.com Introduces ‘Distance Calculator’

SchoolAdmissionIndia.com helps parents to locate schools in Delhi- NCR

New Delhi, June 2, 2009 : SchoolAdmissionIndia.com, the flagship brand of Jaguar Infotech, has introduced a unique tool – ‘Distance Calculator’ that allows users to find nursery schools within a specified distance from any address. The tool is a mashup application and operates on Google Maps to calculate the distance.

The tool addresses anxious parents in their quest for finding the most suitable schools at a close distance from their house.

“We understand that parents prefer to send their kids to a school close to their office/residence for Pre-nursery and nursery schooling. Also, schools prefer offering admissions to kids who reside in near by areas. Using distance calculator, parents can find the school within a distance of specified location or can also calculate distance between two locations,” said Pranjal Srivastava, COO, Jaguar Infotech (parent company of SchoolAdmissionIndia.com).

SchoooladmissionIndia.com has successfully established itself as a gateway of information for Schools in Noida and Delhi. It aggregates information of schools and provides forums for parents to discuss admissions and other stuff relevant to Schooling. SchoolAdmissionIndia.com was started in October 2008 and has already received around 4000 registrations of parents across Delhi-NCR.

About www.SchoolAdmissionIndia.com

SchoolAdmissionIndia.com is a leading nursery admission portal around 4000 registered members. The portal has become platform for parents who want to give the best of education to their children but are unable to do so because of lack of time. SchoolAdmissionIndia.com provides relevant information about schools, enables thoughtful discussions, sends timely alerts, and provides fun games and conducts contests for both parents and children.

SchoolAdmissionIndia.com is a recent foray of Jaguar InfoTech (P) Ltd., which is a Global Offshore Software Outsourcing Company based in India. Founded in 2007 by IITians – the company today services clients in more than 5 countries. The development facility of the company is in New Delhi, the capital city of India.

digital TV from Airtel to premiere Percept’s “8×10 Tasveer”

-         Available from June 5 on Pay Per View for Rs. 50 -


New Delhi, June 2, 2009: digital TV-the DTH service from Airtel-today announced the television premiere of the Akshay Kumar-starrer 8×10 Tasveer on its Pay Per View (PPV) service. Directed by Nagesh Kukunoor and produced by Percept Picture Company,8×10 Tasveer is a story about a man who has a supernatural gift of being able to delve into the past of dead people by touching an object belonging to them. The movie will premiere on June 5 at Rs. 50 on digital TV and customers can order the movie either on the website www.airtel.in/digitaltv or by SMSing the Movie Code to 54325. The movie will also be available for customers of digital TVinteractive -the IPTV service from Airtel- and can be ordered from the TV itself.


 Announcing the TV premiere, Sugato Banerji, Vice President – Marketing, Bharti Telemedia said, “By showcasing popular and recently-released movies such as 8×10 Tasveer on our PPV service, we offer our DTH customers the luxury of blockbuster entertainment right in the comfort of their homes – all for a very nominal price. This comes close on the heels of the premiere of other recent titles like Delhi 6 on our PPV service. Airtel digital TV customers can look forward to enjoying many more such hit titles in the days to come”.


Navin Shah, CEO, Percept Picture Company Limited, says, “Akshay kumar starrer Jumbo and Hello featuring Salman Khan, Katrina Kaif were some of the recent movies which we premiered on digital TV and have seen tremendous success. We are pleased to now offer 8×10 Tasveer on PPV to audiences at home. Our partnership with Airtel digital TV will provide many more exciting titles over time that viewers will appreciate.”


digital TV – the DTH service from Airtel – uses the latest MPEG4 standard with DVB S2 technology, which translates into exceptional picture clarity and consistent high-quality audio for the customer. It brings many firsts to the DTH segment in India including a Universal Remote which operates both the Set Top Box and TV set as well as Interactive Applications which give customers the freedom to book movie tickets, travel package and shop for branded products, among others. Users can also access city-specific news and update themselves on the latest stock news. We are also the only one to offer our customers the pleasure of listing to ad-free Worldspace Satellite radio. All this is backed by 24×7 customer care.


About Bharti Airtel Limited:

Bharti Airtel Limited, a group company of Bharti Enterprises, is Asia’s leading integrated telecom services provider with operations in India and Sri Lanka, with an aggregate of 100 million customers. Bharti Airtel Limited has been voted as India’s most innovative company, in a survey conducted by The Wall Street Journal.


Bharti Airtel is structured into three strategic business units – Mobile services, Telemedia services and Enterprise services. The mobile business offers services in India and Sri Lanka. The Telemedia business provides broadband and telephone services in 95 cities, DTH services and has recently forayed into the IPTV services. The Enterprise business provides end-to-end telecom solutions to corporate customers and national and international long distance services to carriers. All these services are provided under the Airtel brand. Airtel’s high-speed optic fibre network currently spans over 101,337 Rkms covering all the major cities in the country. The company has two international landing stations in Chennai that connects two submarine cable systems – i2i to Singapore and SEA-ME-WE-4 to Europe. For more information, visit: www.bhartiairtel.in


About Percept Picture Company (PPC)

Established in 2002, Percept Picture Company (PPC) is India’s fastest growing and fully integrated Content Creation, Aggregation and Distribution Company. PPC expertises in producing Motion Pictures, Television Software, Film Distribution and Marketing, Ad Film Production, Corporate Films, Live Events and Special Projects. PPC produces innovative and quality films through an efficient film making process, by integrating content production, distribution, tie-ups for exhibitions, broadcasting and music rights. Through innovative marketing, content quality and distribution techniques, PPC has succeeded in securing long term relationships with its clients.


Percept Picture Company is a part of Percept Holdings, a strategic holding company that promotes, owns and manages a spectrum of marketing communication companies. Percept Holdings has a capitalized billing of INR 16.5 billion and employs over 1,000 employees in 64 offices across 22 locations.



Ignitee Digital Solutions launches ‘Ignition’ –One of its kind program designed to create digital media professionals.

Mumbai, 2nd June 2009 - Ignitee Digital Solutions Pvt Ltd, one of India’s leading digital marketing companies, today announces a first of its kind internship program ‘IGNITION’, designed to evolve professionals for the digital world.  

‘Ignition’ is the perfect platform for graduates and young professionals pursuing a career in the online industry that will also aim at honing their skills to prepare them for being part of the industry.  

Speaking on the occasion, Atul Hegde, CEO, Ignitee Digital Solutions Pvt Ltd said, “We are thrilled to launch ‘Ignition’, the digital media industry is growing at a furious pace and it’s high time we started creating skilled manpower for this industry. As one of the leaders in this space it’s important that we do our bit to contribute in building a world class work force. The program focuses towards rigorous on –the- job training and handling real projects which will enable the interns to fit into any digital agency or a marketing role from the time they graduate” 

‘Ignition’ is scheduled to roll out in July 2009. The aspirants will have to do an online aptitude test followed by personal interview with the selection committee. Based on their performance, the top thirty interns will be selected. 

‘Ignition’ is a ten month program, where the first three months the interns will work with various online divisions which will include creative, web development, client servicing, business development, strategy, search marketing, social media optimization and online media. The next six months, the interns choose their area of specialization in Client servicing, Search or Online media and work on live projects. The last month is dedicated towards gearing up for placements.  

The most interesting and promising aspect about the program is the guaranteed job in leading online agencies and companies.  

Please visit www.ignition.co.in for further details on the program.  

About Ignitee Digital Solutions Pvt Ltd: 

Ignitee is India’s most successful digital marketing company. Ignitee enables marketers to reach out to the most dynamic and high potential consumer- The online consumer! We leverage the power of digital marketing services and technologies enabling marketers to exploit the vast potential of the digital medium thus driving measurable results for our clients. Founded in 2000, the company has its headquarters in Mumbai. 

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