Lowest Tariff In Mumbai As Idea Launches Local Call Rate @ 40p Per Min

- STD  @ 50 p to  all networks

- SMS @ 50 P

Mumbai, October 12, 2009: Mumbaikars can now make all Local calls for just 40 paisa per minute on the IDEA network for a period of one year, starting today. IDEA Cellular, an Aditya Birla Group Company, has announced yet another attractive tariff plan for mobile users in the city offering local calls at 40 paisa per minute, and STD and SMS at 50 paisa per minute, on any mobile and landline network.

To avail the special tariff benefits, existing IDEA prepaid subscribers can recharge with the new tariff voucher priced at Rs. 47, and validity of one year. New prepaid subscribers of IDEA can avail the reduced call rates from the first recharge itself.

Regular tariff will apply for the first minute of the day. Subsequently, the special call rate of 40 paisa for Local calls and 50 paisa for STD calls will be applicable.

This plan will be available at all retail outlets and My IDEA showrooms in Mumbai.

Announcing the launch of new tariff voucher Mr. Sashi Shankar, Chief Operating Officer – Mumbai, IDEA Cellular said,“With Diwali and Christmas, just round the corner, we expect a surge in mobile usage. With the new tariff plan, IDEA subscribers will enjoy the lowest tariff in Mumbai and will be able to make calls with absolute freedom without worrying about time or geography. As the fastest growing mobile operator with over 1 million subscribers in Mumbai, IDEA’s new initiative will provide its subscribers great value & enhance customer satisfaction.”

IDEA Cellular launched services in Mumbai, in the largest Metro city launch ever in India, one year back. The mobile operator already has a subscriber base of over a million in Mumbai metro, and continues to grow at the fastest pace.

About IDEA Cellular Ltd.:

IDEA Cellular Ltd. is a leading GSM mobile services operator with over 50 million subscribers, under brand IDEA. It is a pan India integrated GSM operator with 90% coverage of the telephony potential of India, along with NLD and ILD operations. IDEA is listed on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) in India.

IDEA Cellular is an Aditya Birla Group Company, India’s first truly multinational corporation. The group operates in 25 countries, and is anchored by over 130,000 employees belonging to 30 nationalities. More information on the company is available at: www.ideacellular.com and on the group at: www.adityabirla.com

Monjit Sharma joins NewsX as Head of Sales

Mumbai, October 12, 2009: NewsX has appointed Monjit Sharma as its new Head of Sales. Monjit joins the news channel after a stint as Director of Sales at MTV.

Commenting on his appointment, a company spokesperson said, “Monjit comes with a wide experience of handling sales functions at some of biggest media brands in the country. He brings with him a rich mix of working on both established brands and start-up environments. We are pleased to have him on board.”

A seasoned sales professional with over 14 years of experience, Monjit started his career with The Asian Age where he worked in dual role as Regional Manager and Executive Assistant to the Managing Director, M J Akbar. From print, he moved to television sales at ESPN Star Sports. His first brush with media start-ups was with the TV18 group where he handled revenue responsibility for CNBC TV 18 and CNBC Awaaz. He later went on to head sales at MTV.

Commenting on his new role, Monjit Sharma says, “It’s a privilege to take on this role and work with NewsX. The team here has turned the channel into a home for refreshingly different content in a cluttered news space. The channel is undergoing very positive changes and it will be exciting to be part of this process.”

Monjit will be based in Delhi and will lead the regional sales teams at Delhi, Mumbai and Bangalore.

About INX News Pvt. Ltd.

INX News Pvt. Ltd, is wholly owned by Indi Media Company Pvt. Ltd., a venture co-founded by Vinay Chhajlani, an entrepreneur with interests in IT, new media and regional media, and Jehangir S. Pocha, a  senior editor with years of global experience in media and business, and the former Editor of Businessworld magazine. Vinay Chhajlani is also the CEO of NaiDunia Media Pvt Ltd and founder of Webdunia.com

‘NewsX’ wordmark is the trademark of INX News Private Ltd.

Organizational Changes at NetworkPlay.in, Harmeet Singh Arora Joins as VP – Network Sales

Close to a year in operations, NetworkPlay today announced structural changes to better facilitate the need of the market in their sales org and have roped in Harmeet Singh Arora as VP – Network Sales where he will be driving all advertising sales nationally for all initiatives of NetworkPlay including Web, DTH and Mobile excluding LinkedIn.

Sunil Punjabi, Co Founder and VP Sales who drove the company to a size to reckon with will now be VP of Sales for the LinkedIn business alone across India. This team will now be comprised of Meera Chopra who continues to be AVP Sales but for LinkedIn alone with extended market responsibilities of the Southern Markets and with her will be a team of 3, which would be Dilpreet Kaur Banerjee, Isha Shah and Varun Nambiar thus by ensuring LinkedIn’s sales being separated from the rest of the offerings.

Adds, Rammohan Sundaram, Founder, CEO of NetworkPlay.in, “I am thankful to Sunil and his relentless efforts of getting NetworkPlay to where it is today, it’s because of him and his team that we are where we are. Our next level of growth is going to be from a lot of power products that we are adding in Web, Mobile and DTH and for me it was clear that these products needed focused approach and hence the segregation of business.

Harmeet and I have known each other for long and I thank him for accepting this role, which to my mind was a no brainer when I decided to segregate the monetization efforts into two since I had just him in mind to drive this to a logical conclusion”.

The rest of the folks in sales at NetworkPlay in will report into Harmeet directly while Distribution and Sales Strategy teams will continue to be under Rajesh Nair.

Harmeet comes with over 15 yrs of work experience in the Web, Online Gaming and Mobile space having worked with companies like HomeIndia.com, eIndia.com, Rediff.com, Zapak.com and mKhoj.com. In his last role as Head – Media Sales at Webaroo, which owns the brand SMS GupShup, Harmeet grew the business into a profitable one in a matter of 10 months.

Harmeet is excited about this new role and said, “Working with a team that is vibrant, passionate and out to make an impact in the market is a different high and what NetworkPlay has achieved in the last one year is there for everyone to see and so when Ram asked me to join the bandwagon, I had no doubts in mind. I am looking forward to taking NetworkPlay to the next level and thrilled to be part of Ram’s team”

NetworkPlay is incubated by Capital 18 and GMV and is India’s No.1 Vertical Multi Genre Brand Ad Network.

Gmail No.1 E-mail Service in India for the First Time: Google Now Leads Search, Social Networking and E-mail

    ViziSense releases its web rankings for the Top 5 Sites by Category for September 2009

    October 12th, 2009 (Mumbai, India) - ViziSense (www.vizisense.com), India’s leading online audience measurement and analytics platform, today released its monthly web rankings of the Top 5 Sites by Category. ViziSense’s rankings in September for the E-mail Category reveal that Gmail was the most popular e-mail service among Indians, followed closely by Yahoo! Mail and a few other local players.

    The popularity of Gmail has been steadily growing month-on-month, as indicated by the increasing number of unique users accessing the site:

    Category: E-mailSeptember 2009

    Source: ViziSense

    Category: E-mailAugust 2009

    Source: ViziSense

    Property Unique Users (M) Property Unique Users (M)
    Gmail* 18.2 Yahoo! Mail* 18.2
    Yahoo! Mail* 16.8 Gmail* 17.7
    Rediff Mail* 6.25 Rediff Mail* 6.73
    MSN Mail* 4.11 MSN Mail* 3.89
    In.com Mail 0.84 In.com Mail 0.82
    *represents the unduplicated reach of related properties. e.g. Yahoo! Mail* includes users who visit both mail.yahoo.co.in and mail.yahoo.com. *represents the unduplicated reach of related properties. e.g. Yahoo! Mail* includes users who visit both mail.yahoo.co.in and mail.yahoo.com.

    Category: E-mailJuly 2009

    Source: ViziSense

    Category: E-mailJune 2009

    Source: ViziSense

    Property Unique Users (M) Property Unique Users (M)
    Yahoo! Mail* 17.7 Yahoo! Mail* 18.30
    Gmail* 16.6 Gmail* 17.20
    Rediff Mail* 6.16 Rediff Mail* 6.50
    MSN Mail* 3.94 MSN Mail* 4.00
    In.com Mail 0.93 In.com Mail 0.91
    *represents the unduplicated reach of related properties. e.g. Yahoo! Mail* includes users who visit both mail.yahoo.co.in and mail.yahoo.com. *represents the unduplicated reach of related properties. e.g. Yahoo! Mail* includes users who visit both mail.yahoo.co.in and mail.yahoo.com.

    During September, Gmail witnessed an increase of almost 3% in traffic compared to the previous month. Yahoo! Mail on the other hand, saw a decline of 8% whilst MSN Mail experienced an increase of nearly 6% in traffic since August.

    The above numbers for Yahoo! Mail represent the unduplicated reach of both mail.yahoo.com and mail.yahoo.co.in, as well as yahoomail.com. However, the numbers do not include the usage and access of Yahoo! Mail through the new Yahoo! Home Page.

    The Top 5 Sites by Categories include Web Portals, Job Search, Search, Social Networking, Photo & Video Sharing, Email, Education, Matrimony, Airlines, Real Estate, Travel Ecommerce, Airlines, Banking, B2C Classifieds, B2B Classifieds, Automobiles, Entertainment, Music and Sports. To view the top Internet properties in these popular categories please visit www.vizisense.com/dashboard.

    About ViziSense:

    ViziSense (www.vizisense.com) is India’s leading online audience measurement and analytics platform that accurately reports details of site visitor demographics and other audience characteristics. ViziSense is a product from Komli Media. Headquartered in Mumbai, Komli Media is also located in Delhi (India) and New York (US).  For more information please log on to www.komli.com.

Disney-Abc International Television (Asia Pacific) Announces A Deal of “Firsts” With Zee Tv

Enters for the first-time into a multi-year relationship
for first-run content with a local cable partner in India

Thursday 8th October, Cannes, MIPCOM – Disney-ABC International Television (DAIT) Asia Pacific, the international distribution arm of The Walt Disney Company, has concluded a multi-year deal with Zee Entertainment Enterprises Ltd for a selection of top-rating live action series.

This multi-year volume deal for live action series widens the platform for showcasing top titles from ABC Studios portfolio which year on year delivers some of the most successful series on TV including Private Practice, Grey’s Anatomy, Gary Unmarried, Brothers and Sisters and the long-running America’s Funniest Home Videos.

“We are committed to working deeper and closer with the right local partners to grow the industry in India and provide consumers with the best entertainment experience,” said Rob Gilby, Senior Vice President and Managing Director, DAIT APAC.  “This is why we’re pleased to build on our existing relationship with cable industry pioneer, Zee TV, to bring the best in U.S. content and Disney storytelling to India”.

“Over the past few years, we have shared an excellent partnership with Disney for some of the best content we’ve aired on both – Zee Studio, our English movie channel and Zee Café, the English GEC. With the current multi-year deal, for the first time Zee Café will acquire  first-run content from Disney including signature primetime properties such as the latest seasons of Grey’s Anatomy, Private Practice and Brothers and Sisters amongst others. Given that the content will premiere on our channel in India, we are confident that it will be received with a lot of excitement.,” said Mr. Sujay Kutty, Business Head & Senior Vice President, Zee Entertainment Enterprises Limited.


Disney-ABC International Television (Asia Pacific) is the integrated distribution arm of The Walt Disney Company responsible for the licensing of branded and non-branded entertainment to all platforms in Asia Pacific including free-to-air, cable and satellite broadcasters and mobile, broadband and VOD platforms.  Its program portfolio includes quality feature films, critically-acclaimed network television series, ABC news programming, the very best in animation and prestigious specials such as the Academy Awards.  Disney-ABC International Television also oversees channel distribution of the much-loved Disney Channel and Playhouse Disney across the region.


Zee Entertainment Enterprises Ltd. (ZEEL) is one of the largest Indian multiple distribution platforms with an estimated reach of 500 million viewers in over 167 countries globally including USA, Canada , Europe, Africa, the Middle East, South East Asia, Australia and New Zealand. As India’s first and the largest fully integrated media & entertainment company, ZEEL’s unique combination of businesses and growth opportunities both in India and globally, give it a unique position in the global media space. From Zee TV, Zee Cinema, Zee Music to Zee sports and Ten sports, from ETC Networks to English Channels, ZEEL brings together the most valuable media brands, which support its commitment to deliver consistent growth.

Anand Singh Is Appointed As Head- Online Sales For Big Online Network

Mumbai, Friday, October 09, 2009: Reliance BIG Entertainment, India’s largest entertainment conglomerate (a Reliance ADA Venture), announced today the appointment of Anand Singh as the Head- Online Sales for BIG Online Network, India’s fastest growing digital network, which includes BIGFlix.com, BIGADDA.com, Zapak.com and BIGOYE.com. Anand Singh will be responsible for driving strategic online sales and bringing in advertising clients across sectors. Anand Singh will be based out of Mumbai and will report to Murtuza Kagalwala, Business Head- Video-on-Demand, BIGFlix.com.

Anand Singh brings with him a total of 12 years of experience with an interesting mix of sales and marketing, online sales, brand management, strategy and business development in his span of career so far. Prior to joining BIG Online Network he Anand has worked with Havas Entertainment Pvt. Ltd, the entertainment division of MPG (Media Planning Group) a part of Havas Media Global in the capacity of a Business Director for more than a year. His tenure in Havas Entertainment Ltd included a wide array of responsibilities namely, providing solutions on In-Film placements for brands, identifying entertainment properties in Films and TV for content syndication for Brands, surrogate branding exercise for Liquor brands and music companies, celebrity endorsements for brands, marketing tie ups for co-branded promos with brands and films etc. During his stint he worked very closely with brands like Reckitt Benckiser, Radico Khaitan, VLCC, Travel Guru, Make My Trip, Cobra Beer, Ibibo.com, Nataraj Pencils, ITC Bingo, RPG Cellucom et al.

Before joining Havas Entertainment Pvt Ltd, Anand worked with e-sense entertainment Pvt Ltd which launched the youth tabloid YUVA in the capacity of Head – Sales and Marketing. Anand has also had prior stints with Medianet – Times Group, Spear Publishing, JAM Ventures, Kid Stuff promotions and Jasubhai Digital Media (now 9dot9 media).

Welcoming Anand Singh on board on behalf of other digital businesses in BIG Online Network Group, Mr. Murtuza Kagalwala, Business Head- Video-on-Demand, BIGFlix.com, said, “Big Entertainment has various digital entertainment platforms namely, online gaming, movie rentals, a channel for movie news and gossip and social networking website and bringing together all these dynamic businesses on one single platform was best we thought we could do to optimize their reach and services offered. Currently, we collectively reach a population of 4 crore unique visitors in India and register more than 200 million impressions on a month on month basis, hence having someone to drive this massive platform reaching such a huge audience was our agenda on topmost priority. Anand brings with him a vast experience and expertise in sales and marketing especially in the Bollywood and Media fraternity with impressive achievements so far, hence in consensus with all other business heads we think him to be nothing less than a brilliant fit for the BIG Online Network group. We wish him all the very best in his new role and look forward to work with him.”

Commenting on his new role, Mr. Anand Singh, Head- Online Sales, BIG Online Network (BIGFlix.com, BIGADDA.com, BIGOYE.com and Zapak.com), said, “I am all charged to spearhead BIG Online Network, I believe BIG Online Network has a cutting Edge when it comes to promoting Bollywood and Entertainment. With a large entertainment platform like BIG Online Network reaching huge number of audiences in a movie and Bollywood obsessed country, it will definitely be an interesting challenge to create a niche in the way we will have entertainment reaches them in distinctively innovative ways. My passion for Bollywood and Entertainment will definitely help achieve the desired goals of each of these businesses in the group. The group has aggressive plans marked out and we will soon have a couple of deals closed with a few Bollywood films in the industry.

Anand’s noted achievements include starting the Bollywood and Celebrity category for The Times of India – Medianet segment (started in 2004) and brands associating with movies the most recent one being, Dostana and Make My Trip.

About Reliance BIG Entertainment

India is standing on the threshold of an experience and entertainment economy. It is at the cross roads of an exciting phase that will shape its cultural and social framework forever. Reliance Big Entertainment has evolved out of the group’s vision of meeting young India’s aspirations and assuming a leadership position in communications, media and entertainment. Reliance Big Entertainment is geared to create a significant presence in businesses across various vectors of content, internet, broadcast and retail services and platforms for distribution. The company strives to create converged services and platforms for masses to access innovative, cutting-edge content. Key content initiatives include production and strategic collaboration in areas such as gaming, movies, animation, music, broadcast, DTH and user-generated content, amongst others.

Geodesic Partners With Sybase 365 To Offer Mobile Messaging Services Worldwide

Partnership Brings Innovative Messaging Solutions to 800 Global Operators

Mumbai, October 9, 2009 — Geodesic Limited (BSE: 503699, NSE: GEODESIC), a leading provider of award-winning mobile and desktop solutions for instant messaging, VoIP and Internet radio, today announced it has partnered with Sybase 365, a subsidiary of Sybase, Inc. (NYSE: SY), the global leader in mobile messaging services, to extend the breadth of Geodesic’s service portfolio and to further expand its large global user base.

“Geodesic was looking for a partner who could deliver high quality, cost-effective messaging services with the broadest worldwide coverage,” said Arvind Venkateswaran, Geodesic’s senior vice president and general manager. “After looking at several options, we identified Sybase 365 as a proven mobile platform provider with the most extensive, private-operator-grade network for mobile messaging available. This partnership will enable Geodesic to extend its offering throughout Asia, Europe and beyond, bringing its mobile communication services to a significant number of new customers.”

Geodesic’s leading mobile messaging solutions provide deep collaboration across the Internet, wireless devices and platforms. Leveraging Sybase 365’s unrivalled global SMS, MMS and GRX interoperability and reach to 800 mobile operators, Geodesic will be able to reliably deliver its services to hundreds of customers around the world.

“Sybase 365 is pleased to partner with Geodesic to expand its capabilities, bringing applications to market that leverage growing smart phone usage to make it more productive and cost-effective through unparalleled mobile messaging reach to mobile users around the world,” said Matthew Tonkin, senior sales director, Asia, Sybase 365.

Mobile messaging is a fast growing industry, generating revenues of $130 billion worldwide in 2008. According to Portio Research, this figure is set to rise to a market value of $224 billion by 2013. The firm predicts explosive growth in SMS, MMS, mobile email and mobile IM, with SMS becoming a $100 billion business by 2010, and mobile IM use growing from 111 million worldwide users in 2008 to a massive 867 million users by the end of 2013.

About Sybase 365
Sybase 365, a subsidiary of Sybase, Inc. (NYSE: SY), is the global leader in enabling mobile information services for mobile operators, financial institutions and enterprises.  We provide our customers with the widest offering in SMS, MMS and GRX interoperability, end-to-end mobile commerce solutions, innovative text messaging, mobile marketing and content delivery services.  Sybase 365 processes more than one billion messages per day, reaching 800 operators and 3.4 billion subscribers around the world. For more information, visit:
www.sybase.com/365.  Read our blogs: http://blogs.sybase.com

About Geodesic Limited

Geodesic is an innovator in software products focused on Information, Communication and Entertainment for mobile phones and desktop computers. Headquartered in Mumbai, India, Geodesic’s Mundu suite of award-winning products includes solutions for Instant Messaging, Voice-over-IP and Internet Radio.  The company is listed on the National Stock Exchange and Bombay Stock Exchange in India. Geodesic has offices in Mumbai and Bangalore in India, USA (Silicon Valley), UK, Sweden, Mauritius, Germany and Hong Kong.

Enjoy The Acid Trip On Your Mobile

Hungama Digital Entertainment launches an action packed game for Acid Factory

Mumbai, October 8, 2009: What if you woke up one morning only to realize that your memory has been erased? Will it become a life changing event? Explore these questions in a newly designed action packed game for the upcoming film Acid Factory. The game has been created by Hungama Digital Entertainment, India’s leading digital entertainment and mobile services company. Acid Factory is produced by noted filmmaker Sanjay Gupta and directed by Suparn Verma who has previously directed Ek Khiladi Ek Haseena and penned movies such as Fight Club and Karam. The film stars Fardeen Khan, Irrfan Khan, Aftab Shivdasani, Manoj Bajpayee Danny Denzongpa, Dino Morea and Dia Mirza. The film is being presented by Mumbai Mantra Media Ltd.

The game revolves around the plot of the movie which is full of action and interesting twists and turns. The theme takes the player to an unknown territory where he wakes up one morning only to realize that his memory has been erased and perceives himself to be a criminal. In this quest, the player has to gain memory and fight with the villains and various situations that span over five different stages. The memory is the life line in this game.

Commenting on the launch of Acid Factory’s game, Mr. Siddhartha Roy, COO, Hungama Digital said, “Bollywood fans today can get a sneak-peak of upcoming films through various digital platforms. Be it mobile or web, Hungama has created exciting properties for consumers, which revolve around their favorite stars and forthcoming films. With Acid Factory, Hungama had the opportunity to create a game that has fast paced action sequences and packed with twists and turns. We are confident that the audience will be intrigued with the Acid Factory game which launches today.’

Adding to the concept, Vishal Nongbet, Head Marketing and Promotions, Mumbai Mantra Media Ltd. (Mahindra Group Company), “Acid Factory is a fast paced edge of the seat action thriller, which makes it perfect for an action packed game. It’s important to create a touch point with the viewer in every form. Launching a game gets the viewers involved with the film right from the beginning and therefore entices them to watch it in the theatre. We thoroughly enjoyed the process of incorporating the setting of Acid Factory in the game with the team at Bollywood Hungama.”

The game is available for mobile downloads through various mobile operators across India. Tata Sky users can also download the game from Tata Sky Actve Mall using 54646 platform. Acid Factory releases in theatres on October 9, 2009.

About Hungama Digital Media:

Established in 1999, Hungama is South Asia’s largest digital & mobile entertainment company, with intrinsic expertise in online & mobile media and technology, communication & interactivity. Hungama is the largest aggregator, developer, publisher and distributor of Bollywood & South Asian entertainment content in the world, having worldwide exclusive rights to over half a million music and video titles, distributing the same across over 33 countries through 147 partners.  Hungama works directly with 85% of the studios and music companies producing Indian content. For more information, please visit www.hungama.org

About Mumbai Mantra

Mumbai Mantra, a company sponsored by the US $6.7 billion Mahindra group, one of India’s top 10 industrial houses, has been set up to tap the vast potential in India’s rapidly growing Media and Entertainment Sector. The company develops markets and distributes movies. It has invested in a vast portfolio of films, both Indian as well as international. Future plans include entry into regional cinema, television and new media space. Great narrative is a core requirement for our business. Innovation in marketing and distribution is an essential tool used by us to bring the audience closer to the story teller. We promise quality at each step of the journey. Mumbai Mantra is committed to bringing great stories to you.

Snapfish Clicks Deal With Indiatimes

Photo center to allow Indiatimes users to upload and share personal pictures, create personalized photo gifts instantly

India, October 08, 2009 – Snapfish (www.snapfish.in) – world’s leading consumer online photo service by HP has joined hands with Indiatimes.com, the Internet venture of India’s largest media house – The Times Group to announce an innovative web collaboration. The partnership facilitates the launch of a co-branded Photo Center, enabling over 11.1million users to print, share and store unlimited number of photographs. With Snapfish Photo Center, Indiatimes users can choose from a wide array of products ranging from photo greeting cards, t-shirts, mugs, sporty drinking bottles, money boxes, calendars, stickers and much more, to create and order fully customized photo gifts online.

At the announcement, Times Internet Limited CEO, Rishi Khiani said, “At Indiatimes, we continuously work towards introducing innovative mechanisms and platforms to enhance the user experience on our website. With the Snapfish co-branded photo center, we aim to provide a fantastic platform to Indiatimes users to create personalized products as well as store and share unlimited number of personal pictures effortlessly online.”

“Being the global leader in the online photo finishing space, Snapfish enjoys a discerning understanding of today’s eConsumer shopping needs as well as preferences,” stated Bala Parthasarathy, Managing Director, Europe and Asia Pacific, Snapfish, Hewlett Packard at the announcement. He also added, “We always look for avenues to diversify our consumer base. Web-alliances with premier websites like Indiatimes, allow us to extend our product and service offerings to wider audiences.”

In US, it is estimated that online printing market will touch $1 billion by 2011 (Currently, at $500 million). However, in India online photo printing market is still at a nascent stage.

With an ever-increasing internet penetration, Indiatimes is poised to corner lion’s share of the Indian market with the tie-up with Snapfish.

About Snapfish by HP

Snapfish by HP (www.snapfish.in), is the leading online photo service in the world with over 60 million members in 22 countries, and is adding a quarter billion new pictures per month. Snapfish offers consumers free online photo sharing, unlimited online photo storage and professionally developed digital camera prints for as low as Rs.2.95 only (4×6 size).

About HP

HP focuses on simplifying technology experiences for all of its customers – from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world’s largest IT companies, with revenue totaling $113.1 billion for the four fiscal quarters ended July 31, 2008. More information about HP (NYSE: HPQ) is available athttp://www.hp.com/.

Mts Begins National High Speed Data Services And Innovative Power of One Rollout In Delhi Ncr

Gurgaon, October 08 2009: MTS, the mobile telephony services brand of Sistema Shyam TeleServices Ltd (SSTL), launched its services in Delhi NCR, presenting the Delhi subscribers with an innovative tariff plan Power of One with per second billing. The MTS launch in Delhi coincides with the national roll out of its mobile high speed services – MBlazethroughout the country in October.

The MTS brand is well recognized in India and worldwide for its commitment to high quality and innovative solutions. This has helped MTS win over 2 million subscribers in Indian telecom circles of  Kolkatta, West Bengal, Rajasthan, Tamil Nadu, Kerala  Bihar  and Jharkhand. MTS has more than 100 million subscribers all over the world.

MTS has the biggest high-speed data services network in Delhi NCR specially designed for this which includes over 600 BTS. MTS mobile high speed data services, called MBlaze, will become available for MTS Delhi subscribers from next week.

Mr. Sergey Cheremin, Deputy Chairman of Sistema, at the launch said, “I am happy to see that our investment in India is taking the shape of an innovative telecom service provider. We are committed to the further expansion of the MTS network in India, with the impressive growth adding two million subscribers so far.”

Mr. Vsevolod Rozanov, President and Chief Executive Officer, Sistema Shyam Teleservices Limited (SSTL) said, “Today’s MTS launch in Delhi is a good example of our commitment to enlarge the MTS presence in the key telecom circles of India. Our promise to the people of Delhi is to provide the best quality mobile services based on the most advanced technology and at the most competitive prices”.

Mr Sanjay Bahl, Chief Operating officer of MTS India, Delhi and NCR, added “Besides the innovative tariff plan Power of One which, on an average, adds 25% to the value of your recharge compared to per minute plans, we have prepared a special promotion offer for the Delhi launch called Minute Millionaires. We offer 10, 000, 00 minutes of talk time free through the M Card. MTS products are available at 16000 retail outlets across Delhi NCR, and the number of outlets will increase substantially by year end”.

About Sistema Shyam TeleServices Limited (operating under MTS brand)

Sistema Shyam TeleServices (SSTL) is a joint venture company between Sistema {LSE: SSA} of Russia and Shyam Group of India. Sistema is the majority share holder in this joint venture with a 74% equity stake, along with the Shyam Group, holding a 23.5% stake and the rest 2.5% being public partake. SSTL has spectrum to provide mobile telephony services in all the 22 circles across the country. MTS is a globally acclaimed telecom brand, the 8th largest telecom brand in the world and has recently been voted as the 71st ranked brand out of 100 top global brands in the world by Millward Brown.

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