Bharti Airtel appoints Nokia Siemens Networks to supply, manage 4G network in Maharashtra #MWC12

Operator to launch TD-LTE services this year in India’s fastest growing telecom

Bharti Airtel, a leading operator in India, has selected Nokia Siemens Networks to build and operate its TD-LTE (time division duplex long term evolution) network in Maharashtra, one of the country’s largest telecom circles. TD-LTE is a 4G mobile broadband technology that delivers instant internet access and can support video streaming and high-definition video conferencing. The launch of commercial TD-LTE services later this year will offer Bharti Airtel subscribers in Maharashtra a much improved experience when using bandwidth-intensive applications, with more consistent network coverage and faster response times (low latency). (more…)

Global Advertisers partners with Kinetic to launch study on OOH industry

Global Advertisers has partnered with Kinetic Worldwide, a WPP Group agency that specializes in planning and buying of out of home media, along with exchange4media group publication Impact, launched New research study on 28th February at the Westin Hotel, Mumbai.

Titled ‘Moving world’, the research is the first ever study of ‘changing consumer behavior patterns’ with regards to demography, travel and technology, lifestyle, and OOH media impact on them.  The study will be useful for marketers, while planning their Out-of-home campaign. (more…)

iYogi Insights Research Reveals that 33% Parents Willing to Buy Their Kids an iPad

Willing to let kids spend an average of $14 a month on subscriptions and downloads

A new research report published by iYogi Insights takes a closer look at how American parents view the iPad for their children. This is at a time when Apple is touting the device as the latest learning tool set to revolutionize education with its new iBooks textbook application. Despite the high price tag and debate surrounding this device, the latest research conducted by iYogi based on a survey of more than 2000 of its customers found that an encouraging 33% parents are willing to buy or have already bought their children iPads. The study also shows that parents are willing to let kids spend an average of $14 a month and at least two hours on the device every day. (more…) bags ‘Home & Lifestyle eRetailer Award’ in Indian E- Retail Awards 2012

Fujitsu India announces a range of over ten notebooks with configurations specifically designed for SMB/ Commercial customers. These products, over five of them, now available ex-stock in India, are available at price-points starting from Rs. 21,995++

Speaking on the occasion, Mr. Alok Sharma, Country Manager, Workplace Systems for Fujitsu India said, “The broad Fujitsu LIFEBOOK portfolio offers a range of entry-level and more powerful, individual solutions for growing organizations. Every Fujitsu LIFEBOOK delivers highest reliability, driven by a unique combination of German precision engineering and Japanese quality, supported by 30 years of experience. This unbeatable combination is now available at very affordable price-points, ex-stock in India.” (more…)

Trend Micro announced improved channel scheme

Trend Micro, Inc. (TYO: 4704; TSE: 4704) a global cloud security leader has announced improved channel scheme to motivate sales persons of channel partners. The backend offer was earlier available up to the user range of 100 users which is now available from 5 to 250 users. The company will provide 5% backend on 1 year new sales. 6% backend on 3 year new sales and +1% backend for a competition switch account. The offer is valid in this quarter up to 23rd March, 2012.

“Our channel ecosystem plays a crucial role in making our products and solutions widely available and these new channel initiatives are designed to empower and make them profitable. Our partners work with us to develop profitable, sustainable businesses; we reward them with training, certification, specialization, business planning and marketing tools, as well as very competitive margins” said Amit Nath, country manager, India & SAARC, Trend Micro. (more…)

Red Digital Creates The Second Successful Tweetmob For Mirinda

#PagalPanti appeared in the list of topics breaking globally.

Post the announcement of Mirinda signing up Red Digital for its social media duties and in the back drop of having successfully introduced and executed the concept of a TweetMob, Red Digital yet again created a TweetMob on February 24, 2012 for Mirinda. The result this time was even bigger and better. Twice in 2 weeks now, Mirinda TweetMob #tags were one of the most talked about topics on twitter.

With the hot Indian summer approaching fast, PepsiCo has launched a new campaign for its orange soft drink, Mirinda. The campaign, which orbits around the theme ‘Pagalpanti Bhi Zaroori Hai’, is based on the thought that drinking Mirinda, this summer, is an intense and inescapable experience that leaves one breathless. (more…)

Airtel voted as the “buzziest” brand in India

- The 7th edition of ‘India’s Buzziest Brands’, a public polling initiative hosted, ranks Airtel as number one brand across the country

- As per findings of this poll, Airtel is the only telecom operator to fare in the  top 10

Leading marketing communications announced Airtel as number one in the results of its 7th edition of ‘India’s Buzziest Brands’ – a poll based survey aimed at measuring the viral effect and customer conversations garnered by brands across India. Airtel, which has been accorded with the coveted “Buzzy Gold” title for emerging at the top, faced stiff competition from Facebook and Flipkart who bagged the second and the third spot respectively. As per findings of this poll, Airtel is the only telecom operator to fare in the  top 10. (more…)

Trend Micro celebrates the successful India entry with its channel partners at “Pinnacle” – Partner Annual Meet at Kathmandu

Trend Micro acknowledged its partners for their sincere support in actively promoting and supporting Trend Micro’s Titanium range of consumer products (for PC, Laptop and Netbooks & Mobile phones) in Indian market

Trend Micro the $1.2 billion, pure play IT security global leader, in its endeavor to scale its Indian operations and growth for its consumer products had recently concluded the Partner’s meet – Pinnacle (Empower & Excel) at Kathmandu, Nepal. The event meet was attended by more than 70 leading channel partners (Distributors & Dealers) from across India.

The partner meet was held to recognize and reward the partners, who had sincerely and whole heartedly been actively promoting and supporting Trend Micro’s Titanium range of consumer products  (for PC, Laptop and Netbooks & Mobile Phones)in Indian market last year. To recognize and extend our heartfelt thank you to all these partners who has been standing alongside with Trend Micro’s consumer products. (more…)

Bharti Airtel selects Infosys as its technology partner for ‘airtel money’

Infosys WalletEdge to manage the mobile wallet service of Bharti Airtel

  • Agreement to jointly create an inspiring business model for mCommerce
  • Initiative to offer customers a secure environment to make payments and transfer money across the country through ‘airtel money’

Bharti Airtel, a leading integrated telecommunications company with operations in 19 countries across Asia and Africa, has chosen Infosys, a global leader in consulting & technology, as its partner for ‘airtel money’ – the country’s first of its kind mobile wallet service by a mobile operator. Under this partnership, Infosys WalletEdge – the mobile commerce platform will enable the ubiquitous mobile wallet service to support cashless payments & settlement needs of diverse customer segments. (more…)

STRATACACHE and RockTenn Announce Strategic Relationship to Deliver Retail Digital Media Solutions

Providing strategic guidance and the latest technologies for implementing innovative, in-store media experiences

STRATACACHE, a leading provider of scalable, high-performance digital signagecontent distribution and enterprise video acceleration technologies, today announced its strategic relationship with RockTenn (NYSE:RKT)—a leading in-store marketing and merchandising solutions provider.

The relationship brings together the industry’s most advanced technology resources and services to form a comprehensive Managed Digital Signage Services offer—creating ease of execution that allows retailers more competitive efficiencies at the retail shelf. (more…)

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