Novosol celebrates the success of Mobile Magazine on Airtel

Novosol’s MoCricket leads Mobile Magazine category with a record 30 million page views in 40 days

Novosol today announced that MoCricket, its Mobile Magazine WAP service available for Airtel mobile customers, achieved great success during the recent T20 cricket season and enjoyed over a whopping 30 million page views in 40 days. While the average page view recorded by any sports WAP site is 3 to 4 pages per day, Novosol on Airtel saw daily average page views at 10.

Commenting on the success of MoCricket, Mr. N.Rajaram, CMO – Consumer Business, Bharti Airtel said, “Today, we find customers increasingly rely on the mobile phone to keep in touch with their passions 24×7. As entertainment leads India’s mobile consumption pattern, we see great customer interest in following sports and cricket in particular through the mobile device. We are delighted to have worked with Novosol to deliver MoCricket as an exciting service for cricket loving Airtel mobile customers in India and look forward to widen the array of sports related services we offer”

The CEO, Novosol Mobile Magic, Minhaz Lokhandwala on the success of MoCricket said, ” We delighted with the positive start on MoCricket service – we have exceeded our business expectations and validated our Rs. 500 crore revenue medium term projections. We are happy to see MoCricket’s rapid adoption and will keep the momentum going with up upcoming launch of Euro Battle 2012 on and more engaging and interactive editorial.”

During the cricket extravaganza, Airtel mobile customers could subscribe on their mobile phones to watch LIVE coverage of matches, score updates, cricket news, gossip etc. MoCricket provides real-time content on cricket exclusively, with its advance graphics & high-end multi-media videos, it manages to keep the viewers engaged. The user-friendly interface makes the WAP site easy to access, without any additional software or applications downloads on the phone.

The MoCricket photo-stories cover Live galleries, match previews, reviews, off-field stories, player related news & gossip. The MoCricket subscribers on Airtel network can download videos and photos of their favorite players as well as of matches for free on their mobile phones. The high-resolution photo-stories like ‘Live Updates: IPL’, ‘Akshay Kumar Bowls IPL-5 Over’, ‘the Live Gallery of each match’, ‘Top 5 WAGs of IPL-5′, ‘Jannat 2 to compete with IPL-5′, etc. are a few most appreciated and liked stories by the viewers.

MoCricket also allows the viewers to leave their messages and comments about the story, match or player, making the site more interactive than any other cricket sites. ‘Yuvraj Arrives in India After Defeating Cancer’ was the story received huge sentiments & welcome messages from all the Yuvraj supporters across the world. Beside photo & avatar-based video-stories, MoCricket brings real-time news and ball by ball live scores scrollers, which get updated every minute, giving viewer the ultimate satisfaction of being connected to the matches even on-the-go.

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