Nilay Kumar Joins Hungama Mobile As Assistant Vice President – Managed Services Business

Mumbai, October 21st, 2009: Nilay Kumar joins South Asia’s leading digital and mobile entertainment company Hungama Digital Media as Assistant Vice President – Managed Business for their Mobile Business. Prior to this, Nilay was the Deputy General Manager – Hubs & Managed Services at Comviva (erstwhile Bharti Telesoft Ltd). Nilay will be responsible for the Managed Services portfolio where he will be overlooking initiatives that will enable value added managed services for telecom service providers across the globe. Nilay will be reporting into Albert Almeida, COO, Hungama Mobile.

Nilay has spent 11 years in the telecom industry, of which, last 4 years have focused on the telecom value added services space. He has a deep understanding of varied marketing functions along with expertise in business development and analytical roles of revenue planning. He has been closely involved with GSMA and various international forums, as a thought leader on various global telecom initiatives. In addition to the Indian market, he has worked in close quarters in the international telecom market, having handled many of the leading global telecom groups, operator associations and international long distance carriers. Apart from Comviva, Nilay has also worked with leading players such as Airtel Mobility, Essar Cellphone and Tata.

Commenting on Nilay’s appointment, Neeraj Roy, CEO  & MD, Hungama Digital Media said, “Over the past few years, the Indian telecom industry has been witnessing exponential growth. The time is right to consolidate offerings and create new benchmarks. With Nilay joining us, we are certain, that his deep understanding of the value added services space coupled with marketing insights will create interesting propositions for our telecom partners.” 

Upon his appointment, Nilay said, “The mobile space is bustling with opportunities which pose great times for marketers to innovate and create newer offering. Now is the time to transcend technology & geography barriers and look at bringing in true convergence, with the sole objective of creating value for the end customer. Given, Hungama’s leadership in the space, together, we hope to create a consolidated platform for Telecom providers that will become an added advantage for Hungama in the managed services ecosystem. I’m excited to be a part of the young and successful team at Hungama Mobile.”

About Hungama’s Mobile business

A part of Hungama Digital Media Entertainment Pvt. Ltd., Hungama’s mobile business is the largest aggregator, developer, publisher and distributor of Bollywood and South-Asian entertainment content in the world. With partnerships with over 300 content creators across the world, Hungama has developed a digital distribution network across mobile, internet, cable VOD and IPTV networks. Hungama works with leading Telecom companies, Online Publishers, Cable VOD providers as also Music, Film, TV content partners across numerous markets. Hungama powers content to consumers in 37 countries, with more than 150 partners across the world. Hungama has successfully managed more than 2000 mobile and digital campaigns for as many as 300 brands globally. The business has built its expertise in the following areas- Mobile & Digital Content, Marketing and Media. Hungama also runs numerous platforms for Telecom companies and is actively engaged in the Managed Services business with its partners across different markets.

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