Network 18 has introduced co-branded WAP properties with IDEA Cellular, one of the leading mobile operators for over 41 million subscribers across the country. Under the same, Network 18 has customized its Finance, News & Technology content services for IDEA Cellular, keeping in mind the unique needs of subscribers. The services will be powered by category leaders:, &

Speaking about the initiative Mr. Pradeep Shrivastava, Chief Marketing Officer, IDEA Cellular, said “In line with our commitment to offer innovative value added services for our subscribers, IDEA Cellular in association with Network 18 services, will now introduce a range of extremely rich content around General News, Money & Technology. The sites will offer information and updates with text, video and pictures in a crisp, mobile-friendly format for IDEA GPRS subscribers on the move. This is yet another initiative that allows our subscribers to access the best web services on the Idea WAP Portal itself.”

According to Mr. Rahul Pandey, Mobile Business Head (Network18), “These unique offerings are a great beginning for us, considering IDEA Cellular is one of the leading Telecom Players in India with vast presence across India. With the combined expertise of Network 18 and IDEA Cellular, we will be able to serve the masses in a better manner by offering the best of content to IDEA Users”.

These services will be available to GPRS Users of IDEA across 15 telecom circles in India. The service can be accessed on IDEA’s WAP portal- The daily, weekly and monthly subscription for News & Tech 2 content is priced at Rs. 3, Rs. 10, and Rs. 30 respectively. The subscription price for Finance content is Rs. 5/day, Rs 15/week and Rs. 50/month.
Mobile18 is a part of Web18 Software Services and is the mobile arm of Network 18 group. Network18 is one of India’s largest media conglomerate, a rich source of content and Mobile18 helps in offering this content on Mobile Phones. Television content from the Network’s diverse assortment of channels such as CNBC, CNN IBN, CNBC Awaaz, etc and online content from Web18’s portals such as,, etc form the largest chunk of offerings from Mobile18.

Mobile 18 has developed the WAP sites for, IBNLive,,,, & Mobile18 also will be the first one to introduce an innovative launcher on WAP that will give direct access to all their WAP properties on a single platform.

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