Vdopia has partnered with NDTV Convergence to power video advertising on Tubaah.com, the largest repository of NDTV video content and on NDTV profit.com for live feed of business news. The feed covers live action from BSE, NSE and also acts as a platform for companies to give their public results, growth rate, net profit etc.
According to reports from E&Y and AC Nielsen, online video advertisement market is set to grow exponentially at 300 percent in 2009 and has 85 percent higher brand recall compared with 54 percent for the same ad on television. The launch of an exclusive video site (tubaah.com) by NDTV Network reinforces the fact that users are watching videos anytime; anywhere and broadband speeds have matured in India. Today, advertisers are re planning their online budget and are benefitting from the online Video advertisement medium by getting higher ROIs than TV advertising. Incidentally, NDTV.com also happens to be the world’s first site to launch Vdopia’s dynamic skin branding with Product Placement. This technology allows the video player skin to change dynamically and allowing advertisers to target online video consumers with contextual, interactive advertising for every second of the video being watched by the user.
According to Sanjay Trehan, CEO, NDTV Convergence Ltd., “We were able to seize the opportunity in the emerging video advertising space in India… We have been in a strategic partnership with Vdopia for the last one year and see tremendous growth in Online Video advertising in the coming years. Vdopia has great product and technology and we are working with them on numerous other projects and innovations in this space.
Saurabh Bhatia, Chief Business Officer, Vdopia commented “The launch of Tubaah.com and NDTV profit feed has been another industry achievement and I congratulate them for being the industry leader in news and entertainment section. It has been a very beneficial year for online video AD sales and we have seen over 10 times growth in the video consumption among users. We started our partnership with NDTV with one site and now we are powering premium videos on 8 different NDTV channels including Tubaah.com, NDTV Profit, NDTV Cricket, NDTV 24X7, NDTV India, Metro Nation, NDTV Travel.com and NDTV Good Times. Vdopia has worked closely with NDTV and has managed to generate huge revenues through online video ad sales utilizing the combined strength of video ad inventory. During the past 1-year, over 100 brand campaigns have advertised on NDTV videos through Vdopia.
About NDTV Convergence Ltd.
NDTV Convergence Ltd., a subsidiary of NDTV Networks Plc, is a leading web 2.0 company. The company develops exclusive content for cross media platforms such as Internet, mobiles, ITV and IPTV. NDTV Convergence Ltd operates India’s No. 1 Television news website www.ndtv.com along with other leading verticals, namely, NDTVProfit.com, Cricketndtv.com, NDTVImagine.com, NDTVAuto.com, NDTVMovies.com, NDTVMusic.com, NDTVTutor.com, NDTVKhabar.com, NDTVClassifieds.com and other sites. The bouquet covers an entire gamut of news and beyond news encompassing recipes, travel, entertainment, shopping, books, health, gadgets and special features.
About Vdopia, Inc.
Vdopia is the world’s largest premium video advertising network and technology provider for targeting the most responsive and affluent audiences across devices. Vdopia helps major brands and advertisers effectively deliver premium video advertising alongside premium content. Vdopia was founded by Stanford and IIT graduates with extensive technology and media experience with companies, including Time Warner, HP, Nvidia and others. Headquartered in Silicon Valley, the company has sales and development offices inSan Jose, CA,New York, NY, and Mumbai and Gurgaon,India.
The already highly profitable company is backed by such respected international investors as Nexus Capital. Vdopia counts influential advisors such as Deepak Bhagat, who has held senior leadership roles at Sun Microsystems and Hewlett-Packard, and Rajeev Motwani, who has been on the advisory boards of Google and Facebook and is a professor of computer science at Stanford University.