Companies Extend ExistingRelationship in India to the Middle East; Potential to Reach 180Million Mobile Phone Users
Nazara Technologies has entered into anexclusive relationship with EA (NASDAQ: EA), to bring the EA Mobile catalog of world-class brands to over 180 million Middle East mobile phone consumers.
The agreement gives Nazara exclusive rights to distribute the EA Mobile catalog on all carriers, third party channels, aggregators and retail channels in the Middle East. Top quality games such as Need For Speed The Run andEA SPORTS FIFA 12 will be made available to consumers on JAVA and Android platformsat launch.
Talking about the partnership, Nazara’s Group CEO Nitish Mittersain said, “Nazara has seen significant success with its exclusive relationship with EA in India and we are delighted to expand to the Middle East.”
Mr. Savio Saldanha, CEO – Middle East & Africa for Nazara said,” The exclusive partnership with EA in the Middle East is another milestone for Nazara Technologies as a company and this will further establish Nazara’s leadership in the mobile gaming industry in the Middle East.” Now our customers can look forward to a big catalogue of top branded mobile games over the course of the year. Nazara will continue to push the boundaries of what we as a VAS provider offer our customers.”
“We’ve already experienced success working with Nazara in India and look forward to growing the mobile game business in the Middle East,” said Catalina Lou, Senior Sales & Marketing Director, Europe and LATAM. “We know there is a demand for high quality games in this region and are excited to bring them our catalogue of consumer favourite brands.”