Mumbai, 12, May, 2009: Nautanki.tv in association with Facebook, will air the elections news special ‘Singhasan Ka Final’ LIVE on the internet for the first time in India. This will feature 3 days of continuous coverage in Hindi, that will virally also reach 6 million Indians across the globe and 13000 web pages through Nautanki.tv widgets among the Indian media.
For the first time in the Indian history that there will be live streaming of the election results online, which is set to change the nature of politics and people’s perception of it, by aggressively tapping into social networks. This would ensure that this platform is interactive and there is a high level of involvement with this activity. This unique initiative will also provide wide reach to ensure that the people can experience the world’s premium video content at their convenience.
“We are looking forward to establish Nautanki.tv as the most preferred video broadcasting platform. This combination of innovation with technology will be the first of its kind, which will bring in new concepts to the Indian online industry. This initiative will also help us position ourselves of a trend-setter in the media world”, said Mr. Sunil Nair, CEO & Founder, Nautanki.tv Networks Pvt. Ltd.
Nautanki.tv, the largest online broadcast platform in Asia, is the only Indian company to have open source APIs which allows large portals to pull content directly from our servers and serve it to their audience. Nautanki.tv will increase the overall scope for the Indian online industry, by bringing in new concepts.
About Nautanki.tv Networks Pvt. Ltd
Nautanki.tv is India’s biggest and first online broadcast platform. It is a cusp of internet and TV that takes branded and independent content (Shows, videos movies) and features it online. It is driven completely by cutting edge technology in the online space. Nautanki.tv generates over 38 million video views through 6 million unique IPs daily with over 25 broadcasters, 300 content creators in 8 languages. Over 13000 web pages have Nautanki.Tv widget embedded on their websites. It is the only Indian company to have open source APIs which allows large portals to pull content directly from its servers and serve it to their audience .In short, it takes the content to the audience. The videos and documentaries available on Nautanki.tv are generally crisp (around four minutes is the average size), creative and always entertaining. Each video has pre-roll as well as post-roll video advertising of around 10 to 30 seconds each.
Nautanki.tv also has four in-house channels that feature short films,documentaries, Indie music, GEC /lifestyle content in short format, and all genres of Marathi content. It has alliance with some of the best known content providers from India and overseas.
Facebook is a free-access social networking website that is operated and privately owned by Facebook, Inc. Users can join networks organized by city, workplace, school, and region to connect and interact with other people. People can also add friends and send them messages, and update their personal profiles to notify friends about themselves. The website’s name refers to the paper facebooks depicting members of acampus community that some US colleges and preparatory schools give to incoming students, faculty, and staff as a way to get to know other people on campus.
Mark Zuckerberg founded Facebook with fellow computer science major students and his roommates Dustin Moskovitz and Chris Hughes while he was a student at Harvard University. Website membership was initially limited to Harvard students, but was expanded to other colleges in the Boston area, the Ivy League, and Stanford University. It later expanded further to include any university student, then high school students, and, finally, to anyone aged 13 and over. The website currently has more than 200 million active users worldwide.
About ZEE News
Zee News, the most experienced Indian news and current affairs channel, emerged as a platform to broaden viewers’ perspective and became an unbiased voice to project the thoughts of viewers.
Established in 1998, Zee News has always believed in the power of thought and ensured that its content is in line with viewers’ interest and the quality of news and production values. Focused on showcasing REAL and newsworthy content, Zee News has stood out as a reliable news channel since its inception. As a pioneer in introducing innovative concepts of news programming and numerous clutter breaking initiatives and campaigns, Zee News has sustained its No. 1 position in the competitive landscape