~Imran to be an integral part of MTS’ forthcoming campaigns in a multiyear contact~
- Given the youthful appeal of brand MTS, signing of Imran Khan represents a perfect match with the attributes of the brand.
- Endorsement deal facilitated by Kwan Entertainment, India’s renowned celebrity management company.
- MTS ranked amongst the 100th most valuable brand in the world by Millward Brown, connects over 15 million customers across India.
Sistema Shyam TeleServices Limited (SSTL) that nationally operates its telecom services under the MTS brand with over 15 million wireless customers today announced the signing up of Bollywood sensation and youth icon Imran Khan as its brand ambassador. The newly signed brand ambassador Imran Khan in a multiyear contract will play an integral part across all MTS’ forthcoming campaigns.
Commenting on his association MTS’ brand ambassador and Bollywood sensation, Imran Khan said, “I am excited to be a part of the 15 million strong MTS family. What drew me towards a global brand like MTS was its energy and its desire to connect and engage with people specially the youth. Given the times we live in, a national telecom operator like MTS is also a big unifier, connecting the nook and corners of our country. I am delighted to come on board and be a part of the same journey.”
The signing of Imran Khan as the brand ambassador of brand MTS has been facilitated by India’s renowned celebrity management company; Kwan Entertainment.
According to Leonid Musatov, Chief Marketing and Sales Officer, MTS India, “Brand MTS is all about experimenting and doing things differently. When we cross mapped these attributes, Imran came across as a clear choice. Both believe in challenging the norm and being a Step Ahead when it comes to their appeal amongst the youth. We are excited to have Imran Khan as the brand ambassador for MTS and look forward to do some memorable work together.”
Imran is known to be extremely choosy in the kinds of brands he endorses. In addition to MTS, Imran Bollywood’s hottest sensation also endorses a global cola brand and world’s leading denim brand.
MTS, the next generation digital brand with focus on data market plans to leverage Imran’s association through mass media, online space and a range of on ground initiatives across all its key markets.