IMImobile Exclusively Partners with K Srikkanth’s Krishcricket.com for global ‘cricketainment’ on mobile

Will provide innovative cricketing services in all formats on mobile across multiple telco partnerships

IMImobile,a next-generation global company and end-to-end enabler of Mobile Value Added Services for Mobile Operators, Media Companies and Enterprises today announces its strategic partnership withkrishcricket.com to provide cricketing services through operators across the globe. Founded by former Indian cricket team captain Krishnamachari Srikkanth, Krishcricket.com is a leading cricket entertainment service provider in multiple platforms like mobile, web and IVR.

Excited about the partnership, Krishnamachari Srikkanth, said “Keeping in tune with modern trends and the panache of the youth to adhere to modern gadgets, we have made the Mobile as the primary tool to reach out to cricket lovers across the globe. We understand how strong the craze is and hence we decided to partner with IMImobile with their world class technology platforms having presence across the globe and primarily all cricketing countries during this cricket season. This gives us the platform through which we can offer our interesting mobile based entertainment services to all cricket lovers over SMS, USSD, IVR, WAP & 3G.

Cricket is a game of thrill and fun that has swayed the entire world. Youngsters are passionate about watching cricket matches. The hangover remains even after the match is over. Understanding the aura of the game, Krichcricket.com has been developing various innovative services for mobile users in the form of high adrenaline mobile games, Golden Moments of cricket simulations, video and audio clips, various SMS services, IVR services, contests and chat shows by Krishcricket.

“Krishnamachari Srikkanth is a respected authority, Former India Cricket Captain and a member of the 1983 World Cup Winning Team. He has brought in a lot of innovative and interesting web and mobile based services in cricket so that cricket lovers can remain glued to their passion,” said Vishwanath Alluri, Founder and Chairman, IMImobile “Mobile is one screen that remains with the user for the maximum time in a day and now with the advent of 3G the engagement is all set to leapfrog to a new level with various innovative services. IMImobile realises the potential in this genre of services and hence through this partnership we strengthen our sport credentials across the globe. This reflects our appetite to provide innovative and exciting services to our customers. I am sure operators will be immensely benefitted with Krishcricket.com’s exciting offerings to lure the cricket aficionados across the globe.”

Mobile is all pervasive now with its high penetration and 3G coming in, the interaction of users with mobile is set to reach new heights and richness in content will be critical. Through this partnership the content will be provided over multiple delivery channels like USSD, SMS, Video Clips, IVR, Mobile Games and WAP.

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