Hungama Digital Media Partners With Vdopia to Empower Video Advertising on Dailymotion India

Hungama Digital Media Entertainment Pvt. Ltd., South Asia’s leading mobile and digital entertainment company has partnered with Vdopia, the leading online and mobile video monetization player to take charge of video advertising on Dailymotion India IP exclusively for their videos.

As one of the leading sites for sharing videos, Dailymotion attracts 68 million unique monthly visitors and one billion videos views worldwide (source: comScore, July 2010). Dailymotion offers the best content from users, independent content creators and premium partners. Using the most advanced technology for both users and content creators, Dailymotion provides high-quality and HD video in a fast, easy-to-use website that also automatically filters infringing material as notified by content owners. Dailymotion is in a strategic alliance with Hungama Digital Media to enable the seamless flow of Bollywood and Indian content to its consumers.

“We are delighted to partner with Vdopia; who are pioneers in creating innovative and responsive advertising options exciting both the users as well as the brands. We are already (generating) quality content around Bollywood and Music on Dailymotion India and hope to create some interesting experiences for the advertisers and media companies on the whole,” commented Siddhartha Roy, COO, Hungama Digital Media.

Debadutta Upadhyaya, VP-India, Vdopia said, “We believe India is one of the fastest growing markets offering numerous opportunities with tremendous growth in the consumption of online video space. As a company we understand the online advertisers’ concerns and requirements and accordingly work on developing options to further expand their reach. Our association with Hungama is a large step in this direction. This will further help strengthen our reach in the entertainment genre. We look forward to integrating interactive ads with quality content.”

Vdopia is the only company to offer various options to media companies for integrating online video ads onto their online video content. Vdopia has been focusing on bringing in innovation to the online advertising space. In the recent past the company has tied up with number of entities to expand the reach of the brands associated with it.

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