India’s first premium e-fashion mall, Fashionara.com today announced its Express Delivery service to eight cities. The Express Delivery service will be available across Bangalore, Delhi, Mumbai, Hyderabad, Chennai, Ahmedabad, Kolkata and Vadodara. Customers in these cities will be able to receive their orders within 24 hrs of making the online purchase, for a nominal fee.
“Apparel and fashion are impulse purchases, and instant gratification is an integral part of such a purchase. We believe that the delivery experience is one of the critical factors based on which the shopper determines his / her online experience”, said Arun Sirdeshmukh, Co-founder and CEO, Fashionara.com.
An Avendus report indicates that quicker delivery assurances and options to decide on when to get the product delivered will become the primary decision-making factors affecting online purchases. Fashion and lifestyle is fast emerging as one of the largest sectors in Indian e-retail, and customers are increasingly meeting their apparel and accessory requirements online.
Fashionara.com is a departure from the ubiquitous browse-choose-pay model of online shopping, and offers an experience-driven purchase. Replete with features that mimic the exciting world of fashion, Fashionara.com offers access to luxury brands, video catalogues and lookbooks reflecting international trends. The e-fashion mall has been instrumental in introducing the online shopper to many firsts in online shopping in India – including guaranteed overnight delivery in multiple cities, shopping on Facebook, curated apparel and even a one-of-its-kind returns policy.