- Get Airtel digital TV HD for just INR 1750 OR Airtel digital TV HD Recorder for just INR 3750 on purchase of Sony BRAVIA 32 inch (81 cms) and above
- Customers have the option of either a 2-month subscription to the Economy Sports Pack OR a 3-month subscription to the South Economy Sports Pack that have 7 True HD channels
Riding on the success of their partnership during the sports season earlier this year, Airtel digital TV-the DTH service from Bharti Airtel and Sony India have once again come together for an exclusive partnership for the upcoming festive season. Customers purchasing Sony BRAVIA 32 inch (81 cms) and above can experience the magic of High Definition (HD) on next generation MPEG4 DVBS 2 DTH technology from Airtel digital TV. This offer is valid for BRAVIA purchased upto 31st Oct 2011.
The offer would enable customers who purchase Sony BRAVIA 32 inch (81 cms) and above to get to have an Airtel digital TV HD for just INR 1750 OR an Airtel digital TV HD Recorder for just INR 3750. This entails a saving of INR 1140 over existing market prices of Airtel digital TV HD and HD Recorder. What’s more, both these offers come bundled with Free Monthly Subscription Packs. Customers could choose to either opt for a 2-month subscription to the Economy Sports Pack OR a 3-month subscription to the South Economy Sports Pack, both of which include all the 7 True HD channels available on Airtel digital TV.
According to Mr. Shashi Arora, CEO- DTH, Media, Bharti Airtel, “There is a growing demand for HD in India, as is evident from the increasing sales of flat panel HD TV’s. DTH being the most digitally advanced medium that can deliver HD content through a set top box, makes for a truly immersive TV viewing experience. Our partnership with Sony will help further expand the HD category and make it convenient for more customers to bring home the magic of HD with Airtel digital TV.”
Mr. Tadato Kimura, General Manager, Marketing Sony India, said, “As part of consumer promotion offers this festive season, we have decided to tie-up once again with Airtel so our customer can experience High Definition television viewing in the comfort of their home. He added saying, “During the cricket World Cup season, we received very good response for the Sony-Airtel bundle offer and we hope that it will generate positive response this festive season as well.”
The Airtel digital TV offering is inclusive of the cost of the set top box and installation charges. Both the Economy Sports Pack and the South Economy Sports Pack are inclusive of all the leading sports channels i.e. ESPN, Star Sports, Star Cricket, Ten Sports, Ten Cricket, Ten Action+, DD Sports and SetMax.