ViziSense custom report reveals online behavior of Indian women
-North Indian women are more active on social networking sites as compared to their counterparts in South India.
-Women spend more time on Social Networking as compared to E-Mail; Social Networking sees high usage from women between the ages of 15 – 24 years
-Maximum women are checking E-Mail between 11AM – 12noon everyday
ViziSense, India’s leading online audience and ad measurement platform, released its first customized report on the online behavior of Indian women. Unlike the usual methods of surveys and multiple-choice answers, these insights are drawn, analyzed and collated from the actual observed behavior of a significant sample of online women (as part of the ViziSense India panel)
Search, E-Mail and Social Networking topped the online activities that women indulge in. Interestingly, ‘Shopping’ does not figure among the top 7 categories of websites accessed by women indicating lower adoption of online shopping by women as compared to other categories.
“Social Networking getting more Page Views than E-Mail categories is a great insight indicating the shift of Email conversations to Social Networking sites in form of internal messages, chats and wall postings. The findings in this report are based on the actual behavior of a sample of 2,200 women panelists that form part of the ViziSense India panel, which makes it unique and extremely fascinating.”, said Amit Bhartiya, GM – ViziSense.
The report digs deeper into other demographic attributes such as age, occupation and geography while analyzing women’s behavior across top categories. E.g. Social Networking is most accessed by women between the age group of 15 – 24 years. It’s also interesting to see that while online usage is skewed in the ratio of 61% in favor of South Indian women, when it comes to Social Networking, their counterparts in North India are way more active.
The report also captures women’s online activity during the day, which is a major planning parameter in the traditional media world. E-Mail is most accessed by women between 11:00am – 12 noon while Search and Social Networking sites show very different trends.
