DQE Agrees Jungle Book Merchandising Agreement For Nordic And Eastern European Regions

DQE, the entertainment production and distribution company, is pleased to announce the appointment of Plus Licens AB (“Plus Licens”), one of Sweden’s leading licensing and merchandising agents, as their licensing representatives’ for ‘The Jungle Book’.

Plus Licens is the largest licensing company in Eastern Europe and the Nordic countries, a market with more than 438 million consumers – more than half of Europe’s population. Plus Licens has over 30 years licensing experience working alongside the world’s most successful licensors and holds the rights to popular animated properties like Dragon Ball, Elmo’s World, Felix the Cat, Global Grover, Naruto, One Piece, Peanuts and Play With Me Sesame.

Under the terms of the agreement, Plus Licens will represent DQE on the commercial exploitation of all Jungle Book merchandising and publishing agreements in several countries including Sweden, Norway, Finland, Denmark, Bulgaria, Czech Republic, Hungary, Poland, Russia and several other countries in Eastern Europe.

The agreement is commercially significant to DQE with estimated potential revenue in excess of a million dollars for the license term as estimated by Plus Licens. Plus Licens intends to market The Jungle Book merchandise and books to coincide with the TV broadcast of Jungle book series to begin early next year as broadcast and distributed by ZDF TV & ZDF Enterprises, Germany.

Tapaas Chakravarti Chairman & CEO of DQE Group commented,

“As DQE continues to execute its strategy of capitalising on licensing opportunities of our core global brands, we believe our partnership with Plus Licens will maximise commercial opportunities in these regions. Plus Licens have an impeccable track record stretching back over 30 years coupled with tremendous market reach in the Nordic countries and over 30 East European nations.”

Louise Lindquist, New Business Director of Plus Licens AB said: “To quote the secretary of the Swedish Academy as they awarded Kipling the Nobel Prize in Literature in 1907: ‘In Sweden, as elsewhere, The Jungle Books are much admired and beloved’. This, needless to say, still holds true today – the Jungle Book stories have been read and loved by generations of children in the Nordic countries as well as Central and Eastern Europe and has also been gained popularity in modern adaptations like the successful musical which has run for more than 14 years in Hungary. Plus Licens is proud to work with the new Jungle Book TV series, a modern yet respectful adaptation of a literary classic.”


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