Come Experience The Cricket Fever Like Never Before!

Mumbai, 12 November 2009 : Zapak.com, India’s leading online gaming portal, now brings to your computer screen, India’s first online Multiplayer cricket tournament in association with Hewlett-Packard, a new and exquisite way to enjoy your cricket.

Cricket being the no.1 game on Zapak.com, this cricket tournament is bound to attract millions of young gamers. The contest began in the first week of November and will end on 22nd November 2009. To take part in this contest, the participants will have to log on to http://hpcricket.zapak.com/ and register. So what are you waiting for, log on and start gaming!

Cricket since decades has been considered a religion, a culture in our country. Cricket in any form captures the imagination of Indians – be it live cricket, cricket on television, or even our old gulli cricket. Cricket has also made its mark in the gaming industry. Nowadays a number of young enthusiasts are into gaming, and the most played game among them is cricket.

“HP is constantly innovating with new technology and products that enable our customers to improve the way they work and play.  We are excited to be part of the online gaming community in India and present the first online multiplayer cricket game with Zapak.com.  The format is engaging and fresh.  It’s a whole new way to play the game of cricket which is a passion for millions across the country.  We are looking forward to discovering new gaming champions with this game.” said Srihari Gopinath, Manager, Corporate Marketing, HP India.

Commenting on this unique initiative, Arun Mehra, Chief Marketing Officer, Zapak Digital Entertainment Ltd. said “Gaming thrives on tournaments and cricket has been the number one game on Zapak.com since the portal was launched. ‘MP2 Online Multiplayer Cricket Tournament’ along with HP is a novel initiative to introduce cricket in an online multiplayer format. This will be the largest live online multiplayer tournament done by Zapak ever. And we are confident that our gamers will thoroughly enjoy themselves.”

About Zapak Digital Entertainment Ltd:

Zapak is India’s largest gaming company that addresses the complete value chain for Online Gaming. With currently over 6.5 million registered gamers, Zapak.com is not only the largest casual gaming sites in the country but amongst the top gaming sites in the world.  Zapak Gameplexes are the first of its kind, large-format dedicated gaming cafes with high- speed broadband and High-end PCs. There are 70 gameplexes present in 35 cities all across India to provide the Indian games world-class shared access. There will be about 500 Gameplexes all across the country in a year’s time. Zapak Games, the Licensing & merchandising arm of Zapak has created one of India’s largest retail distribution network with presence in over 4000 retail outlets across 50 cities all across India. Zapak Games has successfully distributed a lot of movie merchandise such as Bhootnath, Love Story 2050, Hari Puttar, Rock On and Drona. It has also launched merchandise around a popular TV animation called Bakugan. Zapak also plans to bring to India some of the world’s best MMOG titles by internationally renowned developers. There are plans to introduce at least 5-6 MMOG’s with 2 titles to be launched this year. The first title in the series being ‘Crazy Kart’ in association with Shanda Interactive Entertainment Ltd. was launched in September ’08. Zapak Live is the BTL arm of Zapak that does a large number of tournaments, championships, events and conferences around the gaming space.

Zapak Digital Entertainment Limited has started a gaming revolution in India. This gaming destination is now a buzzword amongst gamers (Newest Buzz Awards, ’08), reaching themacross all possible touch points. At the Asia Brand Congress ’07 and then again in ‘08, under the category of Brand leadership in India, Zapak won the award for the Internet Business.

About HP

HP, the world’s largest technology company, simplifies the technology experience for consumers and businesses with a portfolio that spans printing, personal computing, software, services and IT infrastructure. More information about HP (NYSE: HPQ) is available at http://www.hp.com/ .

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