Chirag Shah To Head National Sales, Zapak

Mumbai 28th October 2009: Zapak Digital Entertainment Limited today announced the appointment of Mr. Chirag Shah who is all set to head National Ad Sales. In his new role he would be looking after Ad Sales for all businesses – Zapak.com, Zapak GamepleX and Zapak live (activation arm of Zapak). Chirag has been instrumental in creating and maintaining revenues for West & South region for Zapak consistently in the past and has been the back bone of all successful Ad Sales efforts until now.

Chirag has a total of 10 years of experience in his field. He has worked for Zapak for 3 years now. Chirag has also been associated with some remarkable and prestigious companies like HT Media Ltd where he worked for 4 years, heading sales for Hindustantimes.com.

“Chirag has consistently managed to introduce the nontraditional companies in India to enter the world of gaming especially the companies in the Finance and FMCG sector. With his extensive experience in the media segment, he will now lead the team to deliver profitable revenue growth across our core industry segments” said Arun Mehra, Chief Marketing Officer, Zapak Digital Entertainment Ltd.

On taking up this new challenge Chirag said, “I am delighted to take on the role of National Sales Head for Zapak. Zapak’s positioning, market leadership and direction makes it a very exciting place for me to be in. I am confident that Zapak will continue its strong progression – thanks to the strength of its people, focused expertise, our alliances and partners.”

As the Head of Ad Sales for Zapak, Chirag will use his sharp instincts to drive revenues across all regions functionally and will report to Mr. Arun Mehra, Chief Marketing Officer (CMO) – Sales & Marketing, Zapak Entertainment Limited.

About Zapak Digital Entertainment Ltd.:

Zapak is India’s largest gaming company that addresses the complete value chain for Online Gaming. With currently over 6.5 million registered gamers, Zapak.com is not only the largest casual gaming sites in the country but amongst the top gaming sites in the world.  Zapak Gameplexes are the first of its kind, large-format dedicated gaming cafes with high- speed broadband and High-end PCs. There are 70 gameplexes present in 35 cities all across India to provide the Indian games world-class shared access. There will be about 500 Gameplexes all across the country in a year’s time. Zapak Games, the Licensing & merchandising arm of Zapak has created one of India’s largest retail distribution network with presence in over 4000 retail outlets across 50 cities all across India. Zapak Games has successfully distributed a lot of movie merchandise such as Bhootnath, Love Story 2050, Hari Puttar, Rock On and Drona. It has also launched merchandise around a popular TV animation called Bakugan. Zapak also plans to bring to India some of the world’s best MMOG titles by internationally renowned developers. There are plans to introduce at least 5-6 MMOG’s with 2 titles to be launched this year. The first title in the series being ‘Crazy Kart’ in association with Shanda Interactive Entertainment Ltd. was launched in September ’08. Zapak Live is the BTL arm of Zapak that does a large number of tournaments, championships, events and conferences around the gaming space.

Zapak Digital Entertainment Limited has started a gaming revolution in India. This gaming destination is now a buzzword amongst gamers (Newest Buzz Awards, ’08), reaching them across all possible touch points. At the Asia Brand Congress ’07 and then again in ‘08, under the category of Brand leadership in India, Zapak won the award for the Internet Business.

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