21fools launches India’s first Greeting Card Portal – Joy Cards

Spreading smiles and foolishness

www.21fools.com an online magazine which has been active since the last 23 months, has started its a greeting card e-commerce portal. The magazine and the greeting card store have the same aim, to make people smile with their content and designs.
In the fast paced world full of stress, negativity and dissatisfaction this small initiative 21fools is trying to infuse a little amount of happiness. Through their magazine which was launched on 12th may 2010, they have been focusing on journalism which is inquisitive but yet with a pinch of foolishness. Taking this initiative ahead they have launched ‘Joy Cards’, a greeting card portal which will aim at reviving the old trend of sending cards to our loved ones and making them smile. (more…)

AllSchoolStuff.com wins ‘Best Digital Start Up Of the Year’ Award

India’s first e-tail school supplies store AllSchoolStuff.com has been awarded the Best Digital Start Up of the Year at the third edition of the Indian Digital Media Awards, 2012 organised by exchange4media Group. The objective of the Indian Digital Media Awards 2012 is to recognise, celebrate and encourage the work being done in the ever-growing advertising and marketing communications activity in the digital media space, specifically internet, mobile, gaming, social media and the blogosphere.

The exchange4media India Digital Media Awards (IDMA) 2012 honoured 97 top creations and innovations of the Indian digital industry at a glittering ceremony in Mumbai yesterday. The awards were presented by Vserv.mobi and co-sponsored by Microsoft Advertising and Communicate2. An eminent panel of 22 jurors was jointly led by Shashi Sinha, CEO of Lodestar UM and Mahendra Swarup, Chief Mentor, Smile Interactive Group and included leading advertising, online, media planning, marketing and retail gurus. (more…)

Women ‘Hit Back’ by Playing Angry Brides

Over 2,00,0000 Women Addicted to Shaadi.com’s Social Game!!

Angry Brides, an initiative to raise awareness against dowry in India was launched earlier this year by Shaadi.com, the world’s largest matrimonial site. The anti-dowry game hosted on Shaadi.com’s Facebook page has received an incredible response from people around the world. Angry Brides, has been played by over 500,000 people in over 35 countries. What is even more remarkable is that over 200,000 of the total players are women. This strongly reflects the changing approach of women against the social evil of Dowry.

“We at Shaadi.com are encouraged by the overwhelming global response received by Angry Brides. We are now even more inspired to spread the message of non-tolerance to every single person that could be affected by dowry. We are, therefore, running a Facebook contest to spread further awareness about the nuisance of Dowry.” (more…)

‘airtel business’ – the new face of Airtel B2B

- Reiterates the commitment to empower businesses by offering innovative solutions – thus unleashing the potential of human capital in all business segments
- Offers end-to-end voice, data, video services, mobile data applications, enterprise solutions
- Underlines Airtel’s vision “to be the most loved brand by enriching lives of millions”

Bharti Airtel, a leading global telecommunications company with operations in 20 countries across Asia and Africa has refreshed its B2B business as airtel business. With this new identity, airtel business reinforces its commitment of delivering innovative business solutions and a superior brand experience to all its large & small enterprises, government and carrier customers across the globe.

airtel business aims at unleashing the human potential of any business by providing enhanced empowerment to the employees through its wide array of products and solutions – creating more smiles per cubicle. (more…)

Nazara Technologies and Electronic Arts Expand Relationshipto Distribute Games in the Middle East

Companies Extend ExistingRelationship in India to the Middle East; Potential to Reach 180Million Mobile Phone Users

Nazara Technologies has entered into anexclusive relationship with EA (NASDAQ: EA), to bring the EA Mobile catalog of world-class brands to over 180 million Middle East mobile phone consumers.

The agreement gives Nazara exclusive rights to distribute the EA Mobile catalog on all carriers, third party channels, aggregators and retail channels in the Middle East. Top quality games such as Need For Speed The Run andEA SPORTS FIFA 12 will be made available to consumers on JAVA and Android platformsat launch.

Talking about the partnership, Nazara’s Group CEO Nitish Mittersain said, “Nazara has seen significant success with its exclusive relationship with EA in India and we are delighted to expand to the Middle East.” (more…)

Viadeo Closes $32Million Round One of the Largest European Internet Investments In The Last 12 Months

The French Sovereign Fund, Allianz, Jefferies, Middle Eastern Funds and Others Join Existing Investors in Series D Round

Viadeo, the Professional Social Network with over 45 million members worldwide, No. 1 in France and China, announces the completion of a large fundraising round of $32 million split between the French Sovereign Wealth Fund, the Fonds Stratégique d’Investissement, existing institutional shareholders, Idinvest and Ventech, and a pool of new investors including Allianz, Jefferies, the global investment banking firm, and Middle Eastern private funds. The new investment will allow Viadeo to accelerate growth in Europe and China(with its local brand Tianji), as well as other key emerging markets such as Latin America, Russia, India(with its local brand ApnaCircle), and Africa. This achievement serves as a testament to the value Viadeo brings to its users whether they are managers, corporate professionals, recruiters or entrepreneurs who are its registered users. (more…)

IMImobile and zeebox partner to drive deeper social media audience engagement for live TV shows

The partnership allows broadcasters and production companies to deploy creative, multi-channel audience engagement for live TV formats

First success with Sky’s ‘Got To Dance’ “Social Wall” which aggregated, moderated and republished social media messages

IMImobile, a leading global provider of technology infrastructure for mobile data, interactive broadcast, voice and video services to mobile operators, enterprises and media companies today announced the integration of its Multi-Media Console (MMC) within the zeebox “SHOWTIME” platform.

IMImobile’s platform provides broadcasters with a seamless way to aggregate audience content across a range of digital streams, including Twitter, Facebook, SMS, MMS, email and apps. This allows the broadcaster to edit, curate, and then publish user-generated coverage through the ground-breaking zeebox second-screen experience to drive viewer engagement. (more…)

Srinivas Varadarajan Joins Polaris Wireless As Vice President Sales And Business Development For Asia

Polaris Wireless, the global leader in high-accuracy, software-based wireless location solutions, today announced that Srinivas Varadarajan has joined the company as vice president of sales and business development for Asia. In this role, Varadarajan will be based in the Polaris Wireless regional headquarters in Bangalore, India, and will lead the company’s efforts to expand its strategic partnerships and client base in the region.

“Polaris Wireless’ strategy of expanding business in Asia requires an experienced leader who understands the market,” said Manlio Allegra, Polaris Wireless chief executive officer. “With his successful track record of promoting location services in Asia, Srinivas is uniquely positioned to achieve our goals in the region. I welcome him to the team.”

Prior to joining Polaris Wireless, Varadarajan was the global head of the LBS business unit at Nokia Siemens Networks, where he was responsible for establishing and growing relationships with major telecom operators throughout Asia. He previously was director of business development for the applications practice in the global services business unit at Motorola. His efforts there were instrumental in expanding the consumer LBS business in Japan and China. Varadarajan holds a B.S. in electronics and communication from Madurai Kamaraj University in India. (more…)

Times Internet Limited brings a bigger and better IPL season 5

Times Internet Limited (TIL), in partnership with YouTube, is back with a slew of new features to woo cricket lovers for the fifth edition of the Indian Premier League (IPL), which starts tomorrow.
TIL’s dedicated IPL site, ipl.indiatimes.com, now offers interactive scorecards, high-definition streaming of IPL matches, DVR features (to rewind during a match), online radio commentary in partnership with AIR , video-on-demand facility, and an all new ‘Battleground’ section.
Making its debut this year is the interactive 10 minute video show ‘Pitch Studio’, where fans can interact with stalwarts from the cricketing world including a former cricket team captain and expert, by posting their comments and questions on Facebook and Twitter. These pre-match shows will give a quick recap of past matches and talk about key events, with guest stars adding an element of surprise. (more…)

Global Organizations Overcome Spreadsheet Limitations with QlikView Business Discovery Platform

QlikView replaces Excel and eliminates hundreds of hours weekly in reporting; Allows customers to break free of reliance on spreadsheets by quickly deploying its easy to use, interactive solution

QlikTech, (NASDAQ: QLIK) a leader in Business Discovery – user-driven Business Intelligence (BI), today announced that its QlikView Business Discovery platform is helping organizations around the globe overcome the limitations of spreadsheets.  Today, business users need a simple but powerful way to navigate through data to find the insights needed to make timely, critical business decisions.  As a result of the limitations of traditional BI tools, many business users have adopted spreadsheets due to their wide availability; however, these general productivity tools were not specifically designed to facilitate interactivity, collaboration, aggregation, or analysis of data for decision making. (more…)

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