Mahindra Powerol, from the house of Mahindra & Mahindra Ltd, today, announced the launch of 2 new television commercials (TVC) for its range of HUPS and inverters. The new TVCs would be launched in a phased manner, beginning with Tamil Nadu, Andhra Pradesh and Bihar.

Mahindra Powerol, a late entrant in the market, has doubled its volumes in the last one year, far exceeding the industry rate of growth. Values of trust, reliability and performance associated with the parent brand (Mahindra) coupled with the product’s own equity in its priority markets of South, has ensured that the brand gains a respectable market share of 11% in the larger market of Tamil Nadu.

Encouraged by the market response to the brand, Mahindra has decided to support the brand with a communication plan that focuses on creating clutter-breaking advertising to keep the brand top of the consumers’ mind. (more…)

SmartJog to increase its global digital cinema distribution on Intelsat 905

SmartJog unveiled today at CinemaCon, the annual convention of the motion picture exhibition industry, that it plans to double its satellite capacity over Europe. The multi-year agreement with Intelsat S.A., the world’s leading provider of satellite services, is for distribution of digital cinema services on Intelsat 905 at 335.5°East to customers in Europe.

This agreement reaffirms SmartJog’s role as a global leader in managed digital cinema distribution services. Currently, SmartJog delivers an average of 40,000 Digital Cinema Packages (DCPs) each month via Intelsat 905 to SmartJog’s network of more than 800 cinemas and 3,000 screens in 13 countries across Europe.

“With a second full time satellite transponder, we will have an aggregated throughput of 140 Mbps available for delivery to cinemas once the upgrade is completed with dual tuner DVB-S2 cards,” said Jean-Sebastien Petit, CEO of SmartJog. “This will enable speedy delivery of four to six large feature film DCPs per day, at an average of 60 gigabits per hour.” (more…)

Conax, a leading global provider of solutions for protecting multi-device digital content, today announced it has entered a strategic contract with Kerela Communicators Cable Limited (KCCL). With upcoming digitization measure, the content security provider will deliver the organization’s 200 cable TV operators with cost effective and flexible content security solutions for enabling smooth digital migration and advanced service offerings. Today the KCCL operators represent 70% of cable TV services in the vast south-west Indian state.

Located on the Malabar Coast of south-west India, KCCL is an initiative of the cable TV operators in Kerela within the umbrella of the Cable Operators Association (COA). Kerela is a top tourist destination in India, named one of the “ten paradises of the world” by [16] National Geographic Traveler magazine. Conax will guide the Kerela cable TV operators in navigating the new digital landscape, integrating new product offerings and obtaining secure distribution of both multi-device of premium content. (more…)

~ MTS BLAZE Day enabled a never before opportunity for MTS customers to cruise super luxury cars from Audi’s stable at India’s first international F1 track~

- The event designed to engage, excite and reward key customers of MTS
- All participants briefed thoroughly by Indian & German professional driving instructors to ensure safety on the Formula 1 track

Sistema Shyam TeleServices Limited (SSTL) that nationally operates its telecom services under the MTS brand with over 16 million wireless customers celebrated Blaze Day powered by Audi Gurgaon – an adrenaline charged, power loaded driving experience for not just the racing enthusiasts but all thrill seekers. The participants including key customers of MTS and its NGO partner – Smile Foundation got a chance to get behind the wheel of some of the finest cars from Audi at Buddh International Formula 1 circuit in Greater Noida. (more…)

Spreading smiles and foolishness

www.21fools.com an online magazine which has been active since the last 23 months, has started its a greeting card e-commerce portal. The magazine and the greeting card store have the same aim, to make people smile with their content and designs.
In the fast paced world full of stress, negativity and dissatisfaction this small initiative 21fools is trying to infuse a little amount of happiness. Through their magazine which was launched on 12th may 2010, they have been focusing on journalism which is inquisitive but yet with a pinch of foolishness. Taking this initiative ahead they have launched ‘Joy Cards’, a greeting card portal which will aim at reviving the old trend of sending cards to our loved ones and making them smile. (more…)

India’s first e-tail school supplies store AllSchoolStuff.com has been awarded the Best Digital Start Up of the Year at the third edition of the Indian Digital Media Awards, 2012 organised by exchange4media Group. The objective of the Indian Digital Media Awards 2012 is to recognise, celebrate and encourage the work being done in the ever-growing advertising and marketing communications activity in the digital media space, specifically internet, mobile, gaming, social media and the blogosphere.

The exchange4media India Digital Media Awards (IDMA) 2012 honoured 97 top creations and innovations of the Indian digital industry at a glittering ceremony in Mumbai yesterday. The awards were presented by Vserv.mobi and co-sponsored by Microsoft Advertising and Communicate2. An eminent panel of 22 jurors was jointly led by Shashi Sinha, CEO of Lodestar UM and Mahendra Swarup, Chief Mentor, Smile Interactive Group and included leading advertising, online, media planning, marketing and retail gurus. (more…)

Over 2,00,0000 Women Addicted to Shaadi.com’s Social Game!!

Angry Brides, an initiative to raise awareness against dowry in India was launched earlier this year by Shaadi.com, the world’s largest matrimonial site. The anti-dowry game hosted on Shaadi.com’s Facebook page has received an incredible response from people around the world. Angry Brides, has been played by over 500,000 people in over 35 countries. What is even more remarkable is that over 200,000 of the total players are women. This strongly reflects the changing approach of women against the social evil of Dowry.

“We at Shaadi.com are encouraged by the overwhelming global response received by Angry Brides. We are now even more inspired to spread the message of non-tolerance to every single person that could be affected by dowry. We are, therefore, running a Facebook contest to spread further awareness about the nuisance of Dowry.” (more…)

- Reiterates the commitment to empower businesses by offering innovative solutions – thus unleashing the potential of human capital in all business segments
- Offers end-to-end voice, data, video services, mobile data applications, enterprise solutions
- Underlines Airtel’s vision “to be the most loved brand by enriching lives of millions”

Bharti Airtel, a leading global telecommunications company with operations in 20 countries across Asia and Africa has refreshed its B2B business as airtel business. With this new identity, airtel business reinforces its commitment of delivering innovative business solutions and a superior brand experience to all its large & small enterprises, government and carrier customers across the globe.

airtel business aims at unleashing the human potential of any business by providing enhanced empowerment to the employees through its wide array of products and solutions – creating more smiles per cubicle. (more…)

Companies Extend ExistingRelationship in India to the Middle East; Potential to Reach 180Million Mobile Phone Users

Nazara Technologies has entered into anexclusive relationship with EA (NASDAQ: EA), to bring the EA Mobile catalog of world-class brands to over 180 million Middle East mobile phone consumers.

The agreement gives Nazara exclusive rights to distribute the EA Mobile catalog on all carriers, third party channels, aggregators and retail channels in the Middle East. Top quality games such as Need For Speed The Run andEA SPORTS FIFA 12 will be made available to consumers on JAVA and Android platformsat launch.

Talking about the partnership, Nazara’s Group CEO Nitish Mittersain said, “Nazara has seen significant success with its exclusive relationship with EA in India and we are delighted to expand to the Middle East.” (more…)

The French Sovereign Fund, Allianz, Jefferies, Middle Eastern Funds and Others Join Existing Investors in Series D Round

Viadeo, the Professional Social Network with over 45 million members worldwide, No. 1 in France and China, announces the completion of a large fundraising round of $32 million split between the French Sovereign Wealth Fund, the Fonds Stratégique d’Investissement, existing institutional shareholders, Idinvest and Ventech, and a pool of new investors including Allianz, Jefferies, the global investment banking firm, and Middle Eastern private funds. The new investment will allow Viadeo to accelerate growth in Europe and China(with its local brand Tianji), as well as other key emerging markets such as Latin America, Russia, India(with its local brand ApnaCircle), and Africa. This achievement serves as a testament to the value Viadeo brings to its users whether they are managers, corporate professionals, recruiters or entrepreneurs who are its registered users. (more…)