En Route Media, the first company to have launched a digital network of smart screens inside radio taxis in the country has partnered with India’s leading deal website, Buzzr.in to bring the best deals directly to passengers in EasyCabs.
This partnership underlines the emphasis both companies place on innovation for their respective users. This is the first time in India that an online deal platform is offering deals in the unique offline environment of Digital Signage. In this way, Buzzr.in hopes to make their deals and savings accessible to an even wider audience, constantly on the move and increasingly harder to reach.
Commenting on this trend, Kunal Jain, Founder, Buzzr.in said, “Having already set up our deals network in the online and mobile network space, we were looking for a media partner to translate our deals into an offline space, that could provide us focused interactions with urban spenders out of their homes and Flo fit the bill perfectly. This is a unique way to promote all brands on BuzzrPlatform and we are excited to see the response.”
The two companies are kicking off their partnership by delivering the best deals on En Route’s digital entertainment network, called Flo, and spread across more than 250+ taxis in EasyCabs’ in Mumbai.
Buzzr.in, powered by BuzzrPlatform is the most comprehensive aggregator of deal content in India. The website provides exciting deals and offers in Mumbai among other cities and hence adds great value to Flo’s Mumbai based passengers. Buzzr.in will be seen offering exciting deals on travel, restaurants, and much more by using this advertising platform to ensure quality engagement with their audience.
On bringing on board Buzzr.in for Flo, Paul Schwarz, Co-Founder, En Route Media, said, “With Flo installed in around 250+ EasyCabs already, we work very hard to provide the best possible entertainment and information for EasyCabs passengers. We are excited to partner with Buzzr.in and look forward to working with them closely to evaluate the response of this initiative.”
Flo is an advanced tablet-like device embedded in cabs; it proves to be a powerful advertising platform because of its strategic location in a captive cab environment. Its touchscreen interactivity, sound-enabled hardware and accountable software analytics offer advertisers a ground breaking digital out of home solution.
Buzzr.in has used a dynamic video that displays the deals, along with a call to action message at the end revealing the Deal ID to avail the coupon. Providing deals that can be availed via SMS, Buzzr.in eliminates payment gateways for passengers and allows them to utilise these services with ease. The interactive mobile coupon also excludes the need for consumers to go online to check and avail exciting offers. To maximize impact Buzzr.in has also used a voice over encouraging passengers to check the space for more interesting deals.
Taking deals offline, Buzzr.in has initiated a unique advertising and marketing solution for all participating brands. With an innovative step in the offline deals space, Buzzr.in aims to become the largest network for consumer connect opportunities through web, mobile, print and other new media.