Big Tv Appoints NetworkPlay.In As Their Partner to Monetize Dth Inventory

Reliance Big TV today announced that they have inked a strategic partnership with, India’s No1 Vertical Multi Genre Brand Ad Network to monetize all their interactive and video channel offerings.

Big TV offers multiple branding opportunities through their 23 owned and operated pay per view movie channels, interactive zones like IAstro, IStock, ICooking, and ICare and soon to be launched news channel called, “What’s on in India”. There exists multiple Video opportunities outside of banner communications on Big TV whose reach is close over 2 Million connections in over 6800 towns across India.

iStock is a highly interactive stock market channel that is powerful where the active usage in terms of time spent is over half an hour in an average in the total of 2Mn connections and Icare as a channel is highly targeting to women audience and delivers interactive content on parenting, child care etc, which when clubbed with ICooking could match the best possible women target audience with very little or no spill over when compared to any other digital offerings in the marketplace.

Sanjay Behl, CEO of Reliance Big TV and Group Head Brand & Marketing – RCOM on the alliance says, “With the robust technological back end of Reliance ADAG and measurable digital TV viewing experience in over 2 Mn homes, Reliance BIG TV now has a platform for advertisers to latch onto, esp. when they are looking for their brand communication to reach the right audience in the most cost-effective manner. We have partnered with a young company like NetworkPlay basis their sales capabilities, evangelizing capabilities and their proven track record of working with marquee brands successfully delivering complete value to their partners.” works exclusively with many publisher partners including the likes of Linkedin and Makemytrip in the web side of the business.

Rammohan Sundaram, Founder, CEO & MD of is excited on the partnership and said, “Reliance Big TV one of the fastest growing DTH brands in India and has impressively notched up over 2 Mln subscribers within 15 months of its launch. We would be driving tremendous value for all our advertiser partners through this platform. I am confident that with this alliance our video offering will be nothing short of world class thus by beginning a new era in the digital space” is a Capital 18 and GMV funded startup and in their 14months of existence has already worked with over 150 brands and already touted as India’s biggest brand ad network in the digital space.

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