Bacardi offers its consumers an online digital entertainment store

In association with Hungama, launches www.mixbacardi.com

December 08, Mumbai: Bacardi today announced the launch of its online digital entertainment store for its customers in association with Hungama Digital Media Entertainment Private Ltd. To further extend its association with music, Bacardi has launched www.mixbacardi.com which offers music and videos and has a catalogue of over 3,00,000 songs to choose from. The website also has other unique features like a music mixer, a Flavors sections and a section that updates consumers on the various happening in the world of BACARDI.

Bacardi’s online digital store will be offering these unique and superior quality services in a rental subscription model. The various packages available are: Unlimited Music Downloads for Rs. 99 per month, Rs. 49 for 15 songs and Rs. 20 for 5 songs. Music lovers will have access to a blend of genres, ranging from International content – Hip Hop, Reggae, Hard Rock, Old school rock and roll, Pop as also Bollywood and regional music content. Users will also have access to a large library of videos and popular wallpapers.

On this occasion, Mahesh Madhavan, President & CEO, Bacardi Martini India Limited, said, ‘BACARDI has over the years had a strong association with music in India. With the launch of this website we are providing our consumers with an opportunity to own the content that they love the most – music. Consumers will have access to an unprecedented library of international and bollywood music. www.mixbacardi.com is one more step towards bringing alive our vision of making good times great!’

Now, extending itself into the digital music space, Bacardi has taken entertainment directly where the consumer is. The three steps download process makes this a feasible and economical option for consumers to sample and keep themselves up-to-date with the latest music and videos. The website will also provide information regarding the latest Bacardi events and new flavors.

Neeraj Roy, Managing Director & CEO, Hungama Digital Media said, “The website has been designed keeping in mind the needs of today’s customer, who does not have the time, demands variety and wants quality. The services are available at extremely competitive price points which demonstrate the value and convenience that we are bringing to the consumer, coupled with the interactive features that will provide an enriched experience to the user.”

Consumers can also log onto www.mixbacardi.com and win tickets for Bacardi Blast.Music lovers will see live performances with headline live acts by Chicane (of Don’t Give it Up and Saltwater fame), Sister Bliss (from Faithless of God is a DJ fame) and four resident DJs from the Ministry of Sound along with the India Resident – DJ Ivan.

About Bacardi Limited:

Bacardi Limited, a privately held company, produces and markets a variety of premium global spirit brands. Bacardi Limited’s portfolio consists of more than 250 brands and labels, including: BACARDI rums, MARTINI and ROSSI vermouths, DEWARS blended scotch whiskies, GREY GOOSE vodka, BOMBAY SAPPHIRE gin, ERISTOFF premium vodka, CAZADORES Blue Agave tequila, and other leading brands.

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