Avinash Nair Joins Hungama Digital Media As General Manager – South (India)

Mumbai, November 2nd, 2009: Avinash Nair joins South Asia’s leading digital and mobile entertainment company Hungama Digital Media as General Manager – South (India). Prior to this, Avinash was Head Sales- Karnataka, Andhra Pradesh & Kerala at Out-Of-Home Media (I) Pvt Ltd. Avinash will be responsible for developing and managing the sales function of Hungama’s digital agency business. He will be reporting to Niloufer Dundh, Head of Integrated Media at Hungama.

Avinash has 12 years of industry experience, of which, last 7 years have focused on the marketing and sales function at various organizations. He comes with a deep understanding of the business in the southern region which is an important geography from Hungama’s spread of operations. His strengths lie in developing digital concepts for clients along with management and analytical skills for strategic business development. Apart from Out-of-Home, Avinash has also worked with reputed brands such as Radio Mirchi, Hutchison Telecom and Jet Airways.

Commenting on Avinash’s appointment, Siddhartha Roy, COO, Hungama Digital Media said, “Over the past few years, Hungama has been at the forefront of creating convergence opportunities for clients across. With Avinash coming on board, our endeavor is to develop interesting concepts for our partners and clients in the southern region. These initiatives will be skewed towards integrating digital services with traditional media practices.”

Upon his appointment, Avinash said, “Digital as a medium has been instrumental in developing an exciting segment, where marketers can integrate innovative communication platforms with existing models. The southern market is bustling with opportunities and we will strive to develop new concepts that will create exciting engagement tools for our partners and clients. I’m excited to be a part of the young and dynamic team at Hungama.”

About Hungama Digital Media:

Hungama Digital Media Entertainment Pvt. Ltd. is the largest aggregator, developer, publisher and distributor of Bollywood and South-Asian entertainment content in the world. With partnerships with over 305 content creators, Hungama has licensed worldwide exclusive digital rights to over half a million music and video titles. We provide content to consumers in 37 countries, with more that 145 partners across the world. Hungama has successfully managed more than 2000 mobile and digital campaigns for as many as 300 brands globally. The business has built its expertise in the following areas- Mobile Content, Mobile Marketing and Mobile Media. Through its own universal Short Code 54646, Hungama Mobile is accessible to over 400 million subscribers within ALL the networks.

For more information, please visit www.hungama.org

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