Apollo Munich Health Insurance rolls out “The Unbelievable Campaign’ on digital media through unique social media activation.
Rarely do we find an insurance company launching creative digital campaigns to engage with people and communicate about its products in the social media space. One such insurance company is Apollo Munich Health Insurance, which has launched a digital campaign for a new one-of-its-kind product that offers unique schemes and benefits to its customers.
The product “OptimaRESTORE” is positioned around the concept of “UNBELIEVABLE” to communicate its benefits, which have never been offered by any health insurance company so far. ‘The Unbelievable Contest’ Facebook application is a by-product of the campaign around OptimaRESTORE, where Apollo Munich invites people to answer 2 questions, upload an entry that the user feels is inspiring or unbelievable, and garner votes for it. What’s more, Apollo Munich has a plethora of prizes to offer to the winners, including a grand prize of a trip for two to the Ice Hotel, Quebec.
The social media campaign is planned and managed by Tonic Media, which includes conceptualization, design and development of the Facebook application. It aims to spread its reach via Facebook and Twitter.
A campaign centered on the concept of “Unbelievable” is unparalleled in the industry, and the social media campaign seeks to echo this. This unique promotion is indeed a bold step by Apollo Munich Health Insurance to launch a digital campaign that sets an example in the insurance industry.
