Airtel digital TV redefines learning for kids with the launch of iKidsworld

Engaging application on the television brings fun-learning to the doorsteps of millions

-  An interactive service for kids of age group 4-11 years

-  Available in English and Hindi at launch, will expand to more languages later

-  Portal content and look refreshes daily to engage and entertain kids with topical themes, festivals and national holidays

-  Listen and sing-along to popular rhymes and karaoke sessions for kids

With an aim of making home the new playground – Airtel digital TV- the DTH service from Bharti Airtel announced the launch of iKidsworld- unique interactive service for kids to expand their learning and imagination. Engaging kids at every step, the user interface is designed to make learning extremely enjoyable for them. The rich video content of iKidsworld offers top of the line activities like stories, hobbies, songs, rhymes, math puzzles, science facts, quizzes and more – bringing your kids to the new world of joy and learning!

Powered by Fundoodaa, the content of iKidsworldis thoughtfully designed and hand-picked to enhance a child’s knowledge, pique their curiosity, challenge their thinking and at the same time have an entertainment quotient.

Mr. Shashi Arora, CEO – DTH/Media, Bharti Airtel said, “Our objective was to blend the best of television with interactivity and engagement that children seek from the internet. In line with this, we are delighted to launch –iKidsworld, an interactive educational service. We aim to enhance the learning experience of the kids by converting passive television viewing experience to a more active and participative viewing. The interactive user interface has been specifically designed to appeal to today’s kids – who are exposed to multiple cartoon channels content.”

Kids can explore the following worlds of edutainment on iKidsworld:

Hobby world – Engage in fun hobby classes everyday from art, craft, magic and yoga, origami, kirigami

Stories world – Multi-lingual audiovisual stories with same language subtitling – rich in value and entertainment

Tunes world – Listen and sing-along to popular rhymes and enjoy karaoke sessions made especially for kids

Learning world – Learn the fun way everyday – maths, science, geography etc

Existing Airtel digital TV subscribers can subscribe for iKidsworld at Rs. 30 per month + taxes by sending SMS ADD KW to 54325 from their registered telephone number. With iKidsworld, Airtel digital TV now has 7 unique interactive applications as part of its interactive services portfolio- iRadio, iLearn, iDarshan, iGoodlife, iAstro and iFasal.

Customers can access iTV applications by pressing the iTV button on their Universal Remote.

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