Aftab Shivdasani Dares You To Make A Wish!

~…and it might just come true!~

Mumbai, 28th October, 2009: Aftab Shivdasani, the actor turned producer wants you to make a wish and he might just make it come true! Yes you heard that right. Aftab has tied up with Zapak.com, India’s leading gaming portal to create the official website for his forthcoming movie ‘Aao Wish Karein’.

This website is like no ordinary film based website. In fact to the contrary it has no information regarding the movie. It is a wishing website which probes you to make a wish. It’s as simple as that.

You log on to www.aaowishkarein.com and make a wish. This wish can then be circulated on social websites where your friends and dear ones give you good wishes for your wish to come true.

Today the vitual route is taken very seriously by most of the movies. Movie based websites have been common to all new releases but this is a movie website with a difference. The interactive nature of online movie promotion, both, in terms of providing instant response and eliciting responses, is a unique quality of the medium.

Aftab Shivadasani is very excited about this unique website for his movie. He said, “Being the producer of the movie, I was involved in all decisions associated with it.  Internet is a very important medium to reach out to all movie lovers and I wanted to do something different in this space. With Zapak we have created a very novel movie website and I want to ask everyone to check it out and post their wish. As I really believe that wishes do come true.”

Arun Mehra, Chief Marketing Officer, Zapak Digital Entertainment Ltd. said, “The format of aaowishkarein.com is very interesting, it offers novelty and an engaging activity for the users. It helps them interact with the characters in this fairy tale film alongside film information. Zapak.com now is increasingly becoming a preferred partner for digital strategy and internet marketing needs  of today’s movie marketers”

About Zapak Digital Entertainment Ltd.:

Zapak is India’s largest gaming company that addresses the complete value chain for Online Gaming. With currently over 6.5 million registered gamers, Zapak.com is not only the largest casual gaming sites in the country but amongst the top gaming sites in the world.  Zapak Gameplexes are the first of its kind, large-format dedicated gaming cafes with high- speed broadband and High-end PCs. There are 70 gameplexes present in 35 cities all across India to provide the Indian games world-class shared access. There will be about 500 Gameplexes all across the country in a year’s time. Zapak Games, the Licensing & merchandising arm of Zapak has created one of India’s largest retail distribution network with presence in over 4000 retail outlets across 50 cities all across India. Zapak Games has successfully distributed a lot of movie merchandise such as Bhootnath, Love Story 2050, Hari Puttar, Rock On and Drona. It has also launched merchandise around a popular TV animation called Bakugan. Zapak also plans to bring to India some of the world’s best MMOG titles by internationally renowned developers. There are plans to introduce at least 5-6 MMOG’s with 2 titles to be launched this year. The first title in the series being ‘Crazy Kart’ in association with Shanda Interactive Entertainment Ltd. was launched in September ’08. Zapak Live is the BTL arm of Zapak that does a large number of tournaments, championships, events and conferences around the gaming space.

Zapak Digital Entertainment Limited has started a gaming revolution in India. This gaming destination is now a buzzword amongst gamers (Newest Buzz Awards, ’08), reaching them across all possible touch points. At the Asia Brand Congress ’07 and then again in ‘08, under the category of Brand leadership in India, Zapak won the award for the Internet Business

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